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ASX RELEASE

Core Business Update and upcoming Investor Webcast

Sydney, Australia, 27 February 2020: Jaxsta Limited ACN 106 513 580 ( Jaxsta or the Company , ASX: JXT) will be holding an investor update via webinar at 10:00am (AEST) on Friday, 19 June 2020 . The purpose of the call is to provide an update of the business as part of the Jaxsta Pro campaign and its near and medium term objectives.

Presentations materials are included with this announcement.

Details of Investor Webcast

Jaxsta will hold an investor webcast at 10:00am, Friday, 19 June 2020.
To pre-register or join this webcast please follow this link: https://zoom.us/webinar/register/WN_m9-D60E5TQObEEVzkcB21g.
To submit questions please provide them in writing via email to [email protected] by 3pm (AEST) on Wednesday, 17 June 2020.

- Ends -

For further information please contact:

Authorisation & Additional Information: This announcement was authorised by the Board of Directors of Jaxsta Limited

Jaxsta Investor Relations: Jacqui Louez Schoorl E: [email protected] P: +61 2 8097 1201

jaxsta.com Level 1, 113-115 Oxford Street Darlinghurst 2010 NSW Australia

ABOUT JAXSTA

Jaxsta is the music industry’s global music technology company using data to solve an industry-wide need for official data. Digital music has seen an end to the printed “jacket” that once came with a physical CD or LP – where music enthusiasts and professionals would look to discover the names of those responsible for the music they love. The go-to authoritative source of music information, Jaxsta is collecting music metadata from major and independent record labels, publishers, royalty agencies and industry associations across the globe. The data is de-duplicated, cross-referenced, deep-linked and then made available online within a multi-functional, ever-evolving platform.

The Company’s core platform, Jaxsta.com, is live and its B2B subscription-based service, Jaxsta Pro[Beta] , launched in November 2019. Jaxsta Pro[Beta] includes features only available to paid users. The Company’s head office is in Sydney, with representatives in New York, London and Los Angeles.

Jaxsta Ltd. Level 1, 113-115 Oxford Street, DARLINGHURST, NSW, 2010 , AUSTRALIA Ph: +61 2 8317 1000 Jaxsta.com ABN 15 106 513 580

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Core business update June 2020

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Disclaimer

This presentation has been prepared by Jaxsta Limited ACN 106 513 580 (Jaxsta or the Company). The material contained in this presentation is intended to be summary information only about Jaxsta and its activities, current as at the date of this presentation. This presentation should be read in conjunction with other Jaxsta periodic and continuous disclosure announcements filed with the Australian Securities Exchange, available at www.asx.com.au.

This presentation is for information purposes only and is not a prospectus or product disclosure statement, financial product or investment advice or a recommendation to acquire or dispose of any securities in Jaxsta. It has been prepared without taking into consideration the objectives, financial situation or particular needs of any individuals.

This presentation and its contents are not an invitation, offer, solicitation or recommendation with respect to the purchase or sale of any securities in the Company in any jurisdiction and must not be distributed, transmitted, or viewed by any person in any jurisdiction where the distribution, transmission or viewing of this document would be unlawful under the securities or other laws of that or any other jurisdiction. This presentation is not a prospectus or any other offering document under Australian law (and will not be lodged with the Australian Securities and Investments Commission) or any other law.

This presentation may contain certain forward-looking statements and comments about future events. Statements regarding the possible or assumed future performance, costs, dividends, returns, rates, prices, potential growth of Jaxsta, industry growth or other trend projections and any estimated company earnings are or may be forward-looking statements. Forward-looking statements involve known and unknown risks, significant uncertainties, assumptions, contingencies, and other factors, many of which are outside the control of Jaxsta, are subject to change without notice, and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct, and which may cause the actual results or performance of Jaxsta to be materially different from any results or performance expressed or implied by such forward-looking statements. Such forward-looking statements speak only as of the date of this presentation. Past performance and forward-looking statements should not be relied on as an indication or guarantee of future performance.

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This presentation has been prepared from sources which Jaxsta reasonably believes to be reliable and accurate as at the time of publication. No representation, warranty or undertaking is made by Jaxsta, its officers, employees or advisors, that any source, projection, forecast, assumption or estimate contained in this presentation should or will be achieved. Each person must conduct their own independent investigation, evaluation and analysis of the matters and data set out in this presentation, and rely entirely on such investigation and analysis. Each person must form their own opinion as to the content of this presentation. Recipients of this presentation are cautioned not to place undue reliance on forward-looking statements, which speak only as at the date of this presentation. Subject to any obligations under applicable law, Jaxsta disclaims any obligation or undertaking to update or revise any content or forward-looking statement in this presentation or to advise of any change in events, conditions or circumstances on which any such statement is based including to update any inaccuracy, omission or change of the information contained in this presentation.

Each of Jaxsta, its adviser and their respective officers, employees and advisors, to the extent permitted by law, expressly disclaim all responsibility relating to or resulting from the use of the material and information contained in this presentation and exclude all liability whatsoever (including negligence) for any loss (including consequential loss) or damage suffered by any person as a result of the use of or reliance on any of the information in this presentation or any error, omission or inaccuracy in any such information, including without limitation, any financial information, estimates or projections. Neither Jaxsta nor any of its advisers has carried out due diligence investigations in connection with the preparation of this document and has not verified the information in this document.

This presentation is not, and should not be considered to, constitute any invitation, offer to sell, or solicitation of an offer to buy or subscribe for any securities in the Company, and no part of this presentation forms the basis of any contract or commitment whatsoever with any person.

This presentation does not constitute an invitation or offer of securities for subscription, purchase or sale in the United States or any other jurisdiction in which such an offer would be illegal. The securities referred to in this presentation have not been, and will not be, registered under the US Securities Act of 1933 (the US Securities Act ) and may not be offered or sold in the United States unless the securities have been registered under the US Securities Act or are offered and sold in a transaction exempt from, or not subject to, the registration requirements of the US Securities Act and any applicable US state securities laws. The distribution of this presentation in jurisdictions outside Australia may be restricted by law and you should observe any such restrictions. Any non-compliance with such restrictions may contravene applicable securities laws.

Agenda

Part 1 Business Highlights

Part 2

Core Business Update to 2020

Part 2 - A

Jaxsta Pro Free Campaign Momentum & Ongoing Goals

Part 2 - B Industry Support

Part 2 - C

Cost Structure Optimisation

Part 3

Next Steps

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1 Business Highlights

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Jaxsta’s Freemium Strategy

Rapid scaling of logged-in users creates customer database for ongoing messaging & easier future conversion.

Leads to quicker and deeper industry adoption, advocacy and word of mouth.

Allows time for users to fully understand the value of Jaxsta through ongoing usage.

Creates a large, accurate dataset of feature usage to help determine what can be monetised.

Increased usage leads to improved SEO, organic growth and media pick up.

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21,000+ 52

Subscribers

# Days Jaxsta Pro Freemium live

1,400+ 34%

Daily Return Visitors On Site

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Freemium to scale

Existing scaleable subscription based platforms:

LinkedIn
● Facebook ● Apple & Spotify
● iMDB

All followed this Freemium model proving to be an optimal way of growing, educating and adapting users and the platform

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Listening to our users

Jaxsta interface redesign Launched with Jaxsta Pro free: ● Based on long-term user feedback & detailed in-house research and development
● Unique way for end users to navigate or
credits by album song - an industry first
● Offers in-page search
● Cost optimisation through platform optimisation

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We’ve taken the official credits from the music industry and pre-built profile pages for over 10 million contributors. A user can then ‘claim’ their profile - a process where we verify that they are who they say they are to add serious credibility to Jaxsta.

Users claiming profiles are our most engaged segment - a real focus on quality growth for Jaxsta as we expand.

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00:09:02

18.55

Average Time on Site

Pages per session

Claimed Profile User Engagement

3.39

46.3%

Sessions per month per user

Users finding us organically or directly

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Source: Google Analytics - May 2020

Influential Profile Claims

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Profile Claims from Industry Legends add significant credibility to Jaxsta Like an Official tick on a Twitter profile, it shows that others are taking a lead in claiming their Jaxsta profile for others to follow.

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High-Profile Social Sharing

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Attracting superstars such as John Legend and Rita Wilson, with their many millions of social followers, raises the profile and credibility of Jaxsta.

We work with their management companies to onboard them onto the platform, then promote their involvement through our ‘Profile of the Week’ initiative.

Thus expanding membership opportunities and future conversion to our paid B2B model.

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Momentum = Claimed Profiles

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----- Start of picture text -----

© 2020 Jaxsta Ltd
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Momentum = Claimed Profiles

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- Global Audience Key Industry Partner Support

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Partner ARIA- Australian Recording Industry Association A2IM- The American Association of Independent Music APRA AMCOS-Australasian Performing Right Association (APRA) and Australasian Mechanical Copyright Owners Society (AMCOS) AIM - Association of Independent Music	Country AUS USA AUS UK	2.5 + MILLION CAPTIVE AUDIENCE
AIR- Australian Independent Record Labels	AUS	REACH
Association
Incorporated Society of Musicians	UK	across their
The Music Business Association	USA	channels

- Global Audience Key Industry Partner Support

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Partner		Country	Key industry partners have
The Music Producers Guild		UK	pledged strong, ongoing support for Jaxsta and our
PPCA- Phonographic Performance Company of Australia		AUS	initiatives to support the music industry via:


RIAA- The Recording Industry Association of America®		USA	● Socials
			● Newsletters
AFM & SAG-AFTRA		USA	● LinkedIn
AFM & SAG-AFTRA Fund- Distribution Fund	Intellectual Property Rights	USA	● Webinars ● Interviews
			● Quotes
SoundExchange		USA	● Testimonials
The Recording Academy		USA

115 mil+

28 mil+

Individual Recordings

DATA IS TODAY’S CURRENCY

43 mil+

100 k+

Individual Pages

New Credits Ingested Daily

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Our data is supplied directly by the custodians of the data - record labels, publishers, distributors and industry associations
Our data is not crowd sourced
Therefore our data can be trusted
Our platform allows for collaboration with our partners - we’re always working together on the collective metadata mission

Official data = Jaxsta ‘ the platform of choice ’

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2. Core Business Update

a. Jaxsta Pro Campaign Momentum & Ongoing Goals b. Industry Support c. Cost Structure Optimisation

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2a. Jaxsta Pro Free Campaign Momentum & Ongoing Goals

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Strategy Launch Jaxsta Pro Free by April 24 Drive subscription membership Drive official profile claims Increase general awareness

Achievement

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Digital Marketing Execution

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Key pillars Strong growth: successful pivot to subscriber acquisition Disciplined execution: Cost focus Engaging with customer feedback: driving content, strategy and business development from customer needs Refocussed Socials & digital media Refocussed digital media campaigns Engagement of external key creative services Launching editorial content to boost user engagement

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Current Membership growth

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LinkedIn Subscriber History

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660M users worldwide as of 31 Dec 2018 Started in 2003, reached profitability in 2006. LinkedIn had a total of 4,500 subscribers at the end of its first month. The revenue comes from three sources Talent Solutions (65%), subscriptions (17%) and Marketing Solutions (18%). Active membership estimates are between 25-40%. Users spend 10:20 minutes a day looking at 8.5 pages.

Source: https://thelinkedinman.com/history-linkedin/ https://www.businessofapps.com/data/linkedin-statistics/

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Who needs Jaxsta Pro? Total Addressable Market:

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Global Footprint - Visitors

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Traffic from 231 countries in 2020

Source: Google Analytics

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Global Footprint - Members

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Source: Google Analytics

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Global Footprint - Claimed Profiles

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Source: Google Analytics

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2b. Industry Support = Momentum

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b. Industry Support = Momentum
Strategy	Achievement
Billboard Editorial Exclusive
Variety Editorial Exclusive
Industry collective support
Newsletter inclusion and ongoing publicity
Social Post across platforms
Continued platform Demos: Labels, Member organisations, Artist Management
Weekly product demonstrations and Webinars
Key Tastemaker Support

FREE Industry Media for Jaxsta Pro

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$181K Est value of FREE PR 18.6 million est audience Over 25 international articles Billboard Variety Music Ally Amplify The Industry Observer American Songwriter

Source: Critical Mention

Sample of Jaxsta Pro Free Partner Social Posts

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Rita Wilson Singer/Songwriter

“I am proud to be working with Jaxsta – this giant database of official music credits. As songwriters and artists, it’s important to receive proper credit for songs we’ve written, co-written and released, because it helps people find our music.

In an age where it’s become increasingly more complicated to find credits, lyrics, and more, Jaxsta has made it your one-stop place.”

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Throw Me a Party by Rita Wilson 2019 Main Artist, Producer, Songwriter, Performer, Vocals, Lead Vocals, Background Vocals

Along for the Ride by Rita Wilson 2016

Main Artist, Songwriter, Vocals, Background Vocals

Bigger Picture by Rita Wilson 2018

Main Artist, Producer, Additional Background Vocals

Hip Hop Hooray (Remix) by Naughty by Nature and Rita Wilson 2020 Main Artist, Featured Artist

Even More Mine (From "My Big Fat Greek Wedding 2") by Rita Wilson 2016 Main Artist

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Ahmir '?uestlove' Thompson

Artist / Producer

“Records don't happen by magic. They happen because of people: singers, musicians, engineers, producers, and a million other unsung heroes who are instrumental in making the music that you hear.

I always thought that someone should create a database that links the people to their credits, so that the right people get credit. And now Jaxsta has.”

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Things Fall Apart by The Roots 1999

Composer Lyricist, Studio Personnel, Producer, Mixer, Recording Engineer

Lay It Down by Al Green 2008 Composer Lyricist, Composer, Producer, Associated Performer, Drums

Jay-Z Unplugged by Jay-Z 2001

Producer, Mixer, Studio Personnel

DARKNESS AND LIGHT by John Legend 2018 Producer, Drums

Voodoo by D’Angelo 2000 Composer Lyricist, Associated Performer, Drums

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Emily Lazar Mastering Engineer

“When you work ‘behind the scenes’ in the music industry, it’s important to be able to track and show your credits to potential clients. Aside from actually being in the studio working, it’s the biggest part of how you build your reputation and career. Jaxsta is a vital partner because it allows me to point people to a listing of my discography and credits all in one place.

Although it’s essential to helping me prove what I’ve done, Jaxsta also shows me what others have worked on, and it’s that deep dive aspect of the platform that is really exciting to me. As a Jaxsta Pro Member I can connect with others, which is great for creating new opportunities.

There’s a lot about Jaxsta I love, but one of the biggest things is its Chart Alerts. For me as a mastering engineer, to see where and how my work is charting is a game-changer and being a Jaxsta Pro Member gives me easy access to information.”

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Viva La Vida Or Death And All His Friends by Coldplay 2008 Mastering Engineer

Nothing Has Changed by David Bowie 2014 Mastering Engineer

Father of the Bride by Vampire Weekend 2019 Mastering Engineer

Havoc and Bright Lights

by Alanis Morissette 2012 Mastering Engineer

This Is Acting (Deluxe Version) by Sia 2016 Mastering Engineer

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John Hanes

GRAMMY® Award-winning mix engineer

"Searchable online credits are your modern business card. They're your discography, and your introduction to the wider world. Jaxsta Pro is a place where the people of the music business can connect your musical contributions to you, explore your musical world and contact you."

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This Is Acting (Deluxe Version) by Sia 2016 Engineer, Mixer

25 by Adele 2015 Mixing Engineer

Lover

by Taylor Swift 2019 Mix Engineer, Studio Personnel

Blinding Lights by The Weeknd 2019

Mix Engineer, Studio Personnel

4 by Beyonce 2012 Mixing Engineer

2c. Cost Structure Optimisation

Strategy

Decreased expenditure by 30% - targeted reduction

Changed the personnel and cost structure to align with our strategic initiatives Reduced our overall costs and refocused to marketing in order to maximise the existing campaign objectives and near term strategy Replacement hires for next phase of growth: Head of Growth and CFO Retained key personnel and executive board renewal: new NED and new Chair Current results validate current strategy

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Achievement

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2. Executive team & Board for long term performance

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Jacqui Louez Schoorl Phil Morgan Iain Bartram CEO, Executive Director & Chief Information Officer (CIO) Chief Financial Officer (CFO) Cofounder

Shelley Burger General Counsel & Company Secretary

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Linda Jenkinson Brett Cottle Independent, Non-Executive Independent, Non-Executive Chair Director

Jorge Nigaglioni Non-Executive Director

Ken Gaunt Non-Executive Director

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Shaun Alexander Head of Growth (HoG)

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3. Next Steps

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Short Term Focus

Become the authority

Become the key industry resource Increasing Membership

Help people promote their careers Increased Jaxsta Profile Claims

Keep users engaged Maintaining Customer Service

Tailoring our message Actively integrating user feedback

Spreading the word

Promoting our Unique Value Proposition (UVP) features

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Medium Term Focus

Future revenue streams

Developing future enterprise features

Exploring Opportunity Generating additional UVP’s based on our unique data

Driving the industry Opportunities from driving improvement to the music metadata ecosystem

Data revenue & improved credits Furthering Big Data Opportunities

Working with the music industry

Continued Industry Engagement to maximize industry awareness and support

Growth synergies

Strategic Industry Investment to achieve optimal alignment of interests

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Q&A

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Thank You

To find something you 'Google it'. For anything music you 'Jaxsta it'. jaxsta.com

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Jaxsta Ltd

ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia

Jacqui Louez Schoorl CEO & Co-Founder [email protected]

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AI assistant

VINYL GROUP LTD — Investor Presentation 2020

66014_rns_2020-06-14_ca62cfba-7885-42cb-aede-339d8be0cc26.pdf

ASX RELEASE

Core Business Update and upcoming Investor Webcast

Details of Investor Webcast

- Ends -

ABOUT JAXSTA

Core business update June 2020

Disclaimer

Agenda

1 Business Highlights

Jaxsta’s Freemium Strategy

Freemium to scale

Listening to our users

00:09:02

18.55

Claimed Profile User Engagement

Influential Profile Claims

High-Profile Social Sharing

Momentum = Claimed Profiles

Momentum = Claimed Profiles

- Global Audience Key Industry Partner Support

- Global Audience Key Industry Partner Support

115 mil+

2. Core Business Update

2a. Jaxsta Pro Free Campaign Momentum & Ongoing Goals

Digital Marketing Execution

Current Membership growth

LinkedIn Subscriber History

Who needs Jaxsta Pro? Total Addressable Market:

Global Footprint - Visitors

Global Footprint - Members

Global Footprint - Claimed Profiles

2b. Industry Support = Momentum

FREE Industry Media for Jaxsta Pro

Sample of Jaxsta Pro Free Partner Social Posts

John Hanes

Lover

2c. Cost Structure Optimisation

2. Executive team & Board for long term performance

3. Next Steps

Short Term Focus

Medium Term Focus

Future revenue streams

Developing future enterprise features

Thank You

Jaxsta Ltd

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