VINYL GROUP LTD — Investor Presentation 2020

Oct 12, 2020

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Business Update October 13 2020, 11.30am AEDT Webinar Becoming The Music Metadata Marketplace

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Questions

Please log your questions during and after the webinar using the Q&A button in Zoom.

(see below)

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© 2020 Jaxsta Ltd

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Disclaimer

This presentation has been prepared by Jaxsta Limited ACN 106 513 580 (Jaxsta or the Company). The material contained in this presentation is intended to be summary information only about Jaxsta and its activities, current as at the date of this presentation. This presentation should be read in conjunction with other Jaxsta periodic and continuous disclosure announcements filed with the Australian Securities Exchange, available at www.asx.com.au.

This presentation is for information purposes only and is not a prospectus or product disclosure statement, financial product or investment advice or a recommendation to acquire or dispose of any securities in Jaxsta. It has been prepared without taking into consideration the objectives, financial situation or particular needs of any individuals.

This presentation and its contents are not an invitation, offer, solicitation or recommendation with respect to the purchase or sale of any securities in the Company in any jurisdiction and must not be distributed, transmitted, or viewed by any person in any jurisdiction where the distribution, transmission or viewing of this document would be unlawful under the securities or other laws of that or any other jurisdiction. This presentation is not a prospectus or any other offering document under Australian law (and will not be lodged with the Australian Securities and Investments Commission) or any other law.

This presentation may contain certain forward-looking statements and comments about future events. Statements regarding the possible or assumed future performance, costs, dividends, returns, rates, prices, potential growth of Jaxsta, industry growth or other trend projections and any estimated company earnings are or may be forward-looking statements. Forward-looking statements involve known and unknown risks, significant uncertainties, assumptions, contingencies, and other factors, many of which are outside the control of Jaxsta, are subject to change without notice, and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct, and which may cause the actual results or performance of Jaxsta to be materially different from any results or performance expressed or implied by such forward-looking statements. Such forward-looking statements speak only as of the date of this presentation. Past performance and forward-looking statements should not be relied on as an indication or guarantee of future performance.

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This presentation has been prepared from sources which Jaxsta reasonably believes to be reliable and accurate as at the time of publication. No representation, warranty or undertaking is made by Jaxsta, its officers, employees or advisors, that any source, projection, forecast, assumption or estimate contained in this presentation should or will be achieved. Each person must conduct their own independent investigation, evaluation and analysis of the matters and data set out in this presentation, and rely entirely on such investigation and analysis. Each person must form their own opinion as to the content of this presentation. Recipients of this presentation are cautioned not to place undue reliance on forward-looking statements, which speak only as at the date of this presentation. Subject to any obligations under applicable law, Jaxsta disclaims any obligation or undertaking to update or revise any content or forward-looking statement in this presentation or to advise of any change in events, conditions or circumstances on which any such statement is based including to update any inaccuracy, omission or change of the information contained in this presentation.

Each of Jaxsta, its adviser and their respective officers, employees and advisors, to the extent permitted by law, expressly disclaim all responsibility relating to or resulting from the use of the material and information contained in this presentation and exclude all liability whatsoever (including negligence) for any loss (including consequential loss) or damage suffered by any person as a result of the use of or reliance on any of the information in this presentation or any error, omission or inaccuracy in any such information, including without limitation, any financial information, estimates or projections. Neither Jaxsta nor any of its advisers has carried out due diligence investigations in connection with the preparation of this document and has not verified the information in this document.

This presentation is not, and should not be considered to, constitute any invitation, offer to sell, or solicitation of an offer to buy or subscribe for any securities in the Company, and no part of this presentation forms the basis of any contract or commitment whatsoever with any person.

This presentation does not constitute an invitation or offer of securities for subscription, purchase or sale in the United States or any other jurisdiction in which such an offer would be illegal. The securities referred to in this presentation have not been, and will not be, registered under the US Securities Act of 1933 (the US Securities Act ) and may not be offered or sold in the United States unless the securities have been registered under the US Securities Act or are offered and sold in a transaction exempt from, or not subject to, the registration requirements of the US Securities Act and any applicable US state securities laws. The distribution of this presentation in jurisdictions outside Australia may be restricted by law and you should observe any such restrictions. Any non-compliance with such restrictions may contravene applicable securities laws.

© 2020 Jaxsta Ltd

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What is Jaxsta?

● Jaxsta is a music company using proprietary technology to develop the world’s most comprehensive resource of official music credits. Jaxsta ensures those who create music – be they an artist, producer, songwriter, collaborator, guest performer or engineer – receive credit where credit is due.

● Jaxsta delivers official data sourced directly from the custodians of that data, such as major and independent record labels, publishers, royalty agencies and industry associations across the globe. The data is de-duplicated, cross-referenced, deep-linked and then made available online within a multi-functional, ever-evolving platform.

To find something you 'Google it'. For anything music you 'Jaxsta it'.

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© 2020 Jaxsta Ltd

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Jaxsta Business Opportunities

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01 02
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Jaxsta Pro

Jaxsta is the place for creatives to get credit and collaborate.

Subscription service offered to industry insiders over various pricing tiers. The service will incorporate a comprehensive set of tools to aid differing user needs within the industry.

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Jaxsta eCommerce and Marketing Solutions

Jaxsta promotes its user base and links to essential services partners.

Advertising within site as well as specialty campaign service. Third party affiliate sales also provide a way for our partners to engage their user base and provide further revenue opportunities.

Jaxsta Data Solutions

Jaxsta is the music metadata marketplace.

Jaxsta off the shelf, custom solutions and APIs to become the definitive source of music metadata comprised of an extensive library of external and internal data sources.

The business structure allows Jaxsta to have multiple revenue streams that enhance each other over time.

© 2020 Jaxsta Ltd

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Initial Sources Of Revenue

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Jaxsta Pro Tiered Jaxsta Data Solutions Jaxsta eCommerce and Subscriptions Scalable Solutions Marketing Solutions Recurring Revenue Diversified Revenues 20%-30% 50%-60% 20% Jaxsta Pro Free Commercial APIs Jaxsta Pro Creative Custom Data Solutions Site Advertising Jaxsta Pro Manager Campaigns and Promotions Jaxsta Pro Ultimate Affiliate Sales & Licensing Jaxsta Pro user growth feeds site usage to grow marketing solutions, and the usage provides more data to enhance our data solutions. Jaxsta Data Solutions provide unique tools to enhance Jaxsta Pro for its users and provide unique solutions for Jaxsta Marketing. Jaxsta Marketing gives customers further opportunities to leverage the Jaxsta information and be the hub to interact with their followers.

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115 mil+

70,000+ Subscribers 45 mil+ Individual Pages

32 mil + Individual Recordings DATA IS TODAY’S 20,000+ CURRENCY Official Jaxsta Profile Claims 100 k+ New Credits Ingested Daily

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We’ve taken the official credits from the music industry and pre-built profile pages for over 12+ million contributors. A user can then ‘claim’ their profile - a process where we verify that they are who they say they are to add serious credibility to Jaxsta.

Users claiming profiles are our most engaged segment - a real focus on quality growth for Jaxsta as we expand. The profiles have additional editing fields (Bios, photos, socials, contact details) that enhance the content provided by Jaxsta in all its business segments.

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© 2020 Jaxsta Ltd

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Industry Acceptance - 20,000+ Claimed Profiles

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© 2020 Jaxsta Ltd
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“What is a Data Solution?” I Hear You Say

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Data Solutions are engagements where we build commercial off the shelf or custom solutions for clients, which can include:

• Commercial API’s

Ok Google, Play me songs produced by Jack Antonoff

• Custom interfaces

• Other custom methods to provide data for our clients

And what is a commercial API?

Application Program Interfaces (APIs) allow software programs to exchange information or request online services from an organisation by the use of organisation defined specifications or protocols.

An example of the API being used in context

© 2020 Jaxsta Ltd

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Data Solution Example - Songtradr

Our partnership with Songtradr involves additional features for our members via Jaxsta Pro and Songtradr uses our commercial API in order to enhance their neighbouring rights service offering.

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Request Request
Songtradr Music
API
Data
Response Response
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© 2020 Jaxsta Ltd

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We are the Data Broker, We Deliver Data Efficiently We take existing official Organiser & Enhancer data, organise it, map it, We offer our partners data through and can source more of APIs or other partner preferred options We work with our data partners to it from our growing source data from official sources Custom designed to meet client needs network of data partners, or existing data partners on request. Working On Industry Identifiers WE ARE THE MUSIC Expanding Data Opportunities METADATA Partnering with two major industry identifier sources MARKETPLACE Working with our partners and helping the industry develop data Becoming a registration agency for opportunities ISNI - a key industry identifier

© 2020 Jaxsta Ltd

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Key API/Data Solution Markets

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Games
Music Synch
Festivals (Film, TV,
Gaming, TVC)
Fitness
Awards Chart
Shows Compilers
DSP’s
Entertainment Streaming
Services
API Data
Solutions
Education:
Advertising Colleges &
Universities
Social Media
Media (gamifying
applications)
Airlines Playlisting
Ticketing Automobile
concerts Companies
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● We are moving forward in the short term with key markets and mapping out future opportunities in other markets for future engagement.

• The immediate usage would be for:

• Credit Metadata

• Licensing Metadata (publishing/recording)

• Charts Mapping

• Content enhancement

• Music Sync Data (Film, TV, Gaming, Advertising)

Festivals, Awards Shows and Airlines will be engaged once their business channels resume to normal

© 2020 Jaxsta Ltd

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Why Our API? Official Data Means...

• Jaxsta cleans and matches the data it receives in order to deliver consistent and accurate data for the user

• Our data is not crowd sourced, with unknown validation

● Our platform allows for collaboration with our partners - we’re always working together on the collective metadata

mission

• Our data is diverse - from our list of partners, some of which are shown here, we receive over 1 million labels through 235K

official data sources and we act independently to join the

Oficial data = Jaxsta ‘ the platform of choice ’

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© 2020 Jaxsta Ltd

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Enhanced Source In A Competitive Environment

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A B A
A B A & B
B A
C C
D
D
Jaxsta Enhanced Metadata Megastore E
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• A. Jaxsta also combines multiple sources, providing more than single source metadata (labels, charts, lyrics, publishing, news, awards etc)

• B. We add additional information collected from our other Jaxsta services

• C. The data within Jaxsta is been cleaned and linked using our advanced proprietary software to provide more manageable and usable data to our users and API clients

• D. We enhance data through Jaxsta initiated data science (unique views and links across data sources)

• E. The collective data sources above are cross matched to provide a single source of comprehensive data

© 2020 Jaxsta Ltd

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Short Term Focus - Deliver On All Three Segments

Become The Authority Keep Users Engaged Increased Site Traffic Maintaining Customer Service Become The Key Industry Resource Tailoring Our Message Increasing Membership Actively Integrating User Feedback Help People Promote Their Careers Spreading The Word Increasing Jaxsta Profile Claims Promoting Our Unique Value Proposition (UVP) features Diversify Revenue Generating Segments Diversify Revenue Generating Segments Initial Data Solution Revenue Streams Initial Marketing Solution Revenue Streams 2 API Deals Signed By CY End

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© 2020 Jaxsta Ltd

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Medium Term Focus - Expanding Revenue Base

Data Revenue & Improved Credits

Future Revenue Streams

Executing Big Data Opportunities

Developing Future Enterprise Features

Exploring Opportunity

Working With The Music Industry

Generating Additional UVP’s Based On Our Unique Data

Continued Industry Engagement To Maximize Industry Awareness And Support

Driving The Industry

Opportunities From Driving Improvement To The Music Metadata Ecosystem

Growth Synergies Strategic Industry Investment To Achieve Optimal Alignment Of Interests

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© 2020 Jaxsta Ltd

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Jaxsta AGM - 2020

TBC - Thursday 26 November 2020

• Webinar details and time to be announced in the Notice of Meeting

• Our AGM will be online this year

● Sign-up to the Jaxsta Investor Newsletter: jaxstainvestor@jaxsta.com

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© 2020 Jaxsta Ltd

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Board For Long Term Performance

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Jorge Nigaglioni Linda Jenkinson Jacqui Louez Schoorl Chief Financial Officer (CFO), Independent, Non-Executive CEO, Executive Director & Company Secretary, Executive Chair Cofounder Director

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Brett Cottle
Independent, Non-Executive
Director
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Ken Gaunt Non-Executive Director

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© 2020 Jaxsta Ltd

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Thank You

To find something you 'Google it'. For anything music you 'Jaxsta it'. jaxsta.com

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Jaxsta Ltd

ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia

Jacqui Louez Schoorl Jorge Nigaglioni CEO & Co-Founder CFO & Company Secretary jls@jaxsta.com jorge.nigaglioni@jaxsta.com

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© 2020 Jaxsta Ltd

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