VINYL GROUP LTD - Investor Presentation 2019

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Jaxsta Investor Presentation (ASX:JXT)

ASX Small & Mid-Cap Conference

September 5, 2019

Presented by

Jacqui Louez Schoorl CEO and Co-founder [email protected]

Not for release to US wire services or distribution in the United States

The contents of this document are confidential and must not be passed on or copied to any other person. No liability whatsoever is or will be accepted and no representation, warranty or undertaking, express or implied, is or will be made by Jaxsta Ltd, its Subsidiaries, Investors or its Directors for any information. Recipients of this document are recommended to seek their own advice.

Investment Highlights

Jaxsta is a music technology company developing the world's most comprehensive resource for official music credits.

Core product offering launched Jaxsta.com is now live with over 100M+ credits
Upcoming first revenue streams Expected in CY2019 H2 with launch of paid B2B subscription platform, Jaxsta Pro
Significant and global addressable market US$200+ million addressable market p.a. for Jaxsta Pro subscriptions alone[1]
Economic moat

Underpinned by ‘big data’ technology

First to market advantage

Jaxsta is the most comprehensive public-facing official music credits provider of its kind

Strong relationships and buy-in from record labels 29 data licensing agreements which represent ~90 percent of the global recorded music industry[2]
1 This figure is based on 1.5 million potential users in the addressable target market multiplied by the average Jaxsta Pro subscription fee of US$135 p.a. (excluding applicable taxes)
2 As calculated according to the distributor’s estimated individual market share by number of streams as quoted to Jaxsta by our data partners. Artwork credit: Ezra Comeau Jeffrey

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© 2019 Jaxsta Ltd
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Jaxsta Investor Presentation (ASX:JXT)

The Problem

There is still no public and official central database of music credits and liner notes. This problem has created a void of trustworthy digital music credits for fans, talent and industry professionals alike, which in turn has affected discovery, collaboration and accurate attribution.

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Artwork credit: Jeff Schock

Jaxsta Investor Presentation (ASX:JXT)

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The Problem
What are the real costs of decentralised and
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For Artists & Music Creators:	For Industry Professionals &	For Digital Music Service	For Music Enthusiasts:
	Companies:	Providers:
●Misplaced royalties	●Misplaced catalogue	●Loss of customer	●Limited knowledge on their
●Lost collaboration and	revenue	engagement	music
networking opportunities	●Lost business and	●Higher bounce rates and	●Time and frustration spent
●Portfolio management	commissioning	subscription cancellations	on further music discovery
overheads	opportunities	●Limited competitive	●Limited options for listening
●Unchecked fraudulent	●Data management	advantage	●A need to pirate not
activity	overheads	●Limited feature	purchase
	●Time spent on research	development

Artwork credit: Austin Neill

Jaxsta Investor Presentation (ASX:JXT)

Snapshot of the Music Industry

1999 2014 2017 2030 Music revenues via CD sales peaked at Music revenues bottomed out at 3rd consecutive year of growth, up to Goldman Sachs forecast label revenue US$25.2B US$14.2B US$17.3B, mostly due to the growth of to more than double from 2015 levels paid streaming subscriptions by 2030[ 1]

Global Recorded Music Industry Revenues 1999-2017 (US$ Billions)

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1 2016 | Music in the Air: Streaming Drives Industry Comeback - Goldman Sachs

Jaxsta Investor Presentation (ASX:JXT)

The Solution

Jaxsta is a metadata platform of music credits and liner notes sourced from official industry partners worldwide.

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Jaxsta Investor Presentation (ASX:JXT)

The Solution – Jaxsta progress

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Market Share by Distributors - Streams [1] Jaxsta’s 2019 Progress
Other
19%
Merlin
Universal Universal
Music Group Music Group
Warner Music
36%
Group Warner Music
18% Group
Sony Music
Entertainment Sony Music
27% Entertainment
Jaxsta Signed Data Partner
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Jaxsta now has 29 licensing agreements, covering approximately 90 percent of the popular recorded music industry.[2]

1 BuzzAngle Music 2017 U.S. Report - BuzzAngle Music

2 As calculated according to the distributor’s estimated individual market share by number of streams as quoted to Jaxsta by our data partners.

Jaxsta Investor Presentation (ASX:JXT)

Jaxsta Pro: The IMDb / LinkedIn of the Music Industry

Artists, engineers, producers, songwriters, labels and more, all put work into music every day, but often only the artists get credited.

There is no widely adopted source for musicians and the industry to promote their careers using their body of work. The movie industry has IMDb. The corporate world has LinkedIn. Jaxsta brings both of those concepts together to provide an official source which in practice will be a "IMDb meets LinkedIn" for the music industry.

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Artwork credit: Frankie Cordoba

Jaxsta Investor Presentation (ASX:JXT)

Jaxsta Pro: Revenue Stream #1

Issue:

Lack of networking and employment opportunities for industry professionals, including producers, engineers, artists – since the demise of the record jacket.

How does Jaxsta address this?

Jaxsta Pro B2B Subscription Based Service, Launching 2nd Half CY2019 Industry Pro Subscriptions

Think LinkedIn or IMDb Pro for industry professionals
US$120 p.a. discounted[*]
US$150 p.a. premium[*]
Creative industries employ 3.9 million globally[1]

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Market Size:
Practical Addressable Target
250-500,000 1,500,000 3,900,000
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1 EY Cultural Times 2015 - EY

Excluding any applicable taxes

Jaxsta Investor Presentation (ASX:JXT)

Comparative Information

By way of comparison[*] , Jaxsta has the potential to be the ‘music’ version of:

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LinkedIn IMDb 590 million members[1] 87 million registered users[2] 200k-500k Pro members Premium Career 250 million unique views per month US $29.99/m Premium Business Annual Membership US $54.99/m US $149.99 Sales Navigator Pro US $74.99/m Recruiter Lite US $129.99/m Business Platform Upwards from US $10k p.a.

This is not intended to be a forecast or forward looking statement and is in no way indicative of likely subscription membership numbers. Details provided for information purposes only.
1 2019 | Linkedin by the Numbers: Stats, Demographics & Fun Facts - Omnicore
2 2019 | IMDb - Wikipedia

Jaxsta Investor Presentation (ASX:JXT)

Jaxsta API: Revenue Stream #2

Issue:

Inaccurate Data in the music industry - Data Service Providers (DSPs), industry bodies and fans are often forced to source poor and unauthorised data.

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Market Size:
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How does Jaxsta address this? Big Data (API) Supply

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96m paying users
● Jaxsta aspires to be the official and authorised source of music data 310m users [3]
207m total users [ 1]
● Music metadata adds value to DSPs’ services via: credit attribution,
improved search/query responses, interface enrichment and playlist
56m paying
creation/editorial/discovery Over 1.9 billion active
subscribers inc. free
monthly users [4]
membership [2]
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1 T.Ingham 2019 | Spotify hit 96M paying subscribers in 2018 - and just posted its first ever operating profit - Music Business Worldwide ² 2018 | Apple Music Now Has 56 Million Users: Report - Billboard
³ 2016 | Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions) - Statista ⁴ 2019 | YouTube by the Numbers: Stats, Demographics & Fun Facts - Omnicore

Jaxsta Investor Presentation (ASX:JXT)

Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd 12 Jaxsta Product Overview Product What is it It? Revenue Opportunities Expected Timeline Jaxsta.com (Beta) ●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners Advertising on Jaxsta.com Available now in beta on Jaxsta.com Jaxsta Pro ●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals Paid subscriptions from music industry professionals CY2019 H2 Jaxsta API ●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience API and data feed sales to third parties CY2020 Artwork credit: Aditya Chinchure	Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd 12 Jaxsta Product Overview Product What is it It? Revenue Opportunities Expected Timeline Jaxsta.com (Beta) ●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners Advertising on Jaxsta.com Available now in beta on Jaxsta.com Jaxsta Pro ●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals Paid subscriptions from music industry professionals CY2019 H2 Jaxsta API ●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience API and data feed sales to third parties CY2020 Artwork credit: Aditya Chinchure	Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd 12 Jaxsta Product Overview Product What is it It? Revenue Opportunities Expected Timeline Jaxsta.com (Beta) ●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners Advertising on Jaxsta.com Available now in beta on Jaxsta.com Jaxsta Pro ●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals Paid subscriptions from music industry professionals CY2019 H2 Jaxsta API ●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience API and data feed sales to third parties CY2020 Artwork credit: Aditya Chinchure	Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd 12 Jaxsta Product Overview Product What is it It? Revenue Opportunities Expected Timeline Jaxsta.com (Beta) ●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners Advertising on Jaxsta.com Available now in beta on Jaxsta.com Jaxsta Pro ●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals Paid subscriptions from music industry professionals CY2019 H2 Jaxsta API ●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience API and data feed sales to third parties CY2020 Artwork credit: Aditya Chinchure	Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd 12 Jaxsta Product Overview Product What is it It? Revenue Opportunities Expected Timeline Jaxsta.com (Beta) ●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners Advertising on Jaxsta.com Available now in beta on Jaxsta.com Jaxsta Pro ●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals Paid subscriptions from music industry professionals CY2019 H2 Jaxsta API ●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience API and data feed sales to third parties CY2020 Artwork credit: Aditya Chinchure
Product	Jaxsta.com (Beta)	Jaxsta Pro		Jaxsta API
What is it It?	●Public website database of offcial music credits ●100M+ credits for individual artists, songwriters, musicians, producers and engineers ●More data ingested each day from existing data partners	●Paid, business-to-business subscription-based platform ●Access to additional features such as offcial industry charts, new chart tracking, marketing information etc ●A ‘LinkedIn meets IMDb Pro’ for industry professionals		●A big data (API) and data-feed for digital services providers (e.g, Spotify, Apple Music, Alexa etc) ●Web-service based version of Jaxsta’s database that third parties can use to enhance existing content or user experience
Revenue Opportunities	Advertising on Jaxsta.com	Paid subscriptions from music industry professionals		API and data feed sales to third parties
Expected Timeline	Available now in beta on Jaxsta.com		CY2019 H2	CY2020

Artwork credit: Aditya Chinchure
Jaxsta Investor Presentation (ASX:JXT)

Competitive Advantage

Jaxsta has signed with 29 Data Partners - Sony Music Entertainment, Universal Music Group and Warner Music Group (the ‘big three’), Merlin and other independent labels and publishing partners
Accuracy and authoritative - We work directly with record labels, publishers and Performance Royalty Organisations (PRO) to extract their deep data
Living database - Comprehensive and up-to-date music market data (Bloomberg for music)

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Jaxsta Investor Presentation (ASX:JXT)

Competitive Advantage

We deep link and de-duplicate the data using our proprietary software solution (patent-pending)
Jaxsta Pro extends metadata into a highly usable tool for the industry
Data from multiple charts available all in one place, including chart movement alerts
Jaxsta has a dedicated display for artist collaborations sourced from our official Data Partners

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Jaxsta Investor Presentation (ASX:JXT)

Jaxsta Network/Relationships

In Alphabetical Order:

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29 Data Partners represent 100,000's of labels

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Proud Members of:

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Jaxsta Investor Presentation (ASX:JXT)

Merlin Labels in Jaxsta

In Alphabetical Order:

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Merlin represents 10,000's of independent labels

Jaxsta Investor Presentation (ASX:JXT)

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Achievements & Upcoming Milestones
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Achievements

Jaxsta Beta launched - positioned as the world's first publicly-facing database of official music credits

• 29 data licensing agreements signed - representing ~90 percent of the global recorded music industry[1] • Data Partners include: Sony Music Entertainment, Universal Music Group and Warner Music Group (the ‘big three’), Merlin and other independent labels and publishing partners

Upcoming Milestones

• CY2019 H2 - Jaxsta Pro launch - first revenues expected with launch of B2B subscription platform • CY2020 - Additional data licensing agreements

CY2020 - Jaxsta API launch

1 As calculated according to the distributor’s estimated individual market share by number of streams as quoted to Jaxsta by our data partners. Artwork credit: Boga Rin

Jaxsta Investor Presentation (ASX:JXT)

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Why invest in Jaxsta
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First mover advantage - most comprehensive, publicly-facing,
- official music credits provider of its kind
29 data licensing agreements signed, representing ~approx. 90 percent of the global recorded music industry[1]
Live product: Jaxsta.com (Beta) launched
First revenues expected with launch of Jaxta Pro (CY2019 H2)
Significant and global addressable market US$200+ million addressable market p.a. for Jaxsta Pro subscriptions alone[2]
Strong relationships and buy-in from record labels and
- music industry
1 As calculated according to the distributor’s estimated individual market share by number of streams as quoted to Jaxsta by our data partners.
2 This figure is based on 1.5 million potential users in the addressable target market multiplied by the average Jaxsta Pro subscription fee of US$135 p.a. (excluding applicable taxes) Artwork credit: MD Duran

Jaxsta Investor Presentation (ASX:JXT)

Thank You

To find something you 'Google it'. For anything music you'll 'Jaxsta it'. jaxsta.com

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Jaxsta Ltd ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia Jacqui Louez Schoorl CEO & Co-Founder [email protected] Jaxsta Investor Presentation (ASX:JXT) © 2019 Jaxsta Ltd

APPENDIX

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Jaxsta Investor Presentation (ASX:JXT)

Appendix

Management Team

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Jacqui Louez Schoorl

Louis Schoorl

CEO & Co-Founder

Co-Founder

20 years Film and Music Industry experience.
● Extensive experience with product development, production, distribution and marketing.
Multi award-winning songwriter and producer.
● In Australia he has worked with artists such as Guy Sebastian, Jessica Mauboy, Daniel Johns, 5 Seconds of Summer, The Veronicas, Delta Goodrem and many more.
● In Los Angeles Louis has been writing with/producing for Kesha, Demi Lovato, Dua Lipa, Julia Michaels, Jason Derulo and Andy Grammer.
Worked with George Lucas and Rick McCallum on ‘Star Wars Episodes II and III.
Worked with Baz Luhrmann and Catherine Martin on their famous ‘Chanel No.5’ campaign.
Founder of Women In Music Sydney.
Louis is signed to Disney Publishing out of the U.S.
Proud dementia advocate for Alzheimer’s Australia NSW. ● Louis was the Breakthrough Songwriter of the Year Award
● Graduate of the Australian Institute of Company Directors winner for APRA AMCOS in 2014. (GAICD)

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Dick Huey

Renee Bryant

Head of Partnerships

CFOO

10 Years working within a multi-million dollar entrepreneurial music business, promoting and financing tours for international artists including Coldplay, Pearl Jam, Elton John and Sia.
Over 20 years experience in Music Business.
● Founder of Toolshed, a digital strategy, marketing and music rights licensing service for consumer brands, media, tech, sports and entertainment companies, based in New York City since 2001.
Commercially focused CFO with the ability to manage risk, provide strategic advice to the Board on financial performance and sustainability, scope Joint Venture feasibilities, and work with foreign currency.
A strategic consultant to major consumer brands with extensive digital music services skills in the areas of digital strategy, rights acquisition and usage issues.
Strategic business acumen and interpersonal skills that enables leadership across the business and with external stakeholders both locally and overseas.
Extensive relationships across major and independent record labels and digital service providers.
Genuine ability to adapt to changing environments and respond to rapidly changing situations.

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Phil Morgan

CIO

Music, ecommerce, data and technology strategy expert.
Over 15 years of detailed experience across online business, from management to data, analysis and development.
Career highlights include over 7 years in online at Woolworths Limited, and 4 years consulting on e-commerce and technology for Playhouse Digital.
Phil has worked with brands big and small, covering everything from business strategy and forecasting for new market entrants to systems architecture and logistical enhancements for established businesses.

Shelley Burger

General Counsel & Company Secretary

Over 12 years of experience at a top-tier, Australian law firm working with a wide variety of clients including blue-chip, ASX listed organisations in the technology and financial services industry.
Specialist in corporate and commercial advisory, corporate governance, private equity and mergers & acquisitions.
● Trusted advisor to executives with a proven track-record of strong stakeholder engagement and management across advised organisations.
Shelley holds a Bachelor of Laws and Bachelor in Design Computing and is admitted in the High Court of Australia, the Federal Court of Australia and Supreme Court of New South Wales

Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

The Board

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Brett Cottle

Chairperson & Non Executive Director

Former CEO of APRA AMCOS for 27 years
● Has attended over 190 board meetings with APRA AMCOS ● Ranked #27 in themusic.com.au 2016’s Power 50
Received Order of Australia in 2012
Studied Law at The University of Sydney

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Jacqui Louez Schoorl

Executive Director

CEO, Executive Director and Co-Founder of Jaxsta
20+ years entertainment industry experience
Founder of Women in Music Sydney - 1000+ followers
Shortlisted for Executive of the Year in The Industry Observer Awards 2018
Accomplished public speaker
Graduate of the Australian Institute of Company Directors (GAICD)

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Linda Jenkinson

Non Executive Director

● First New Zealand women to list on the United States NASDAQ stock exchange

Air New Zealand NED
Sold her company John Paul for $150mil in 2017
25 years entrepreneurial, general management and consulting experience
Background in business services, financial services and insurance, high-tech, healthcare, and transportation and logistics
Expertise in general management, strategy, capital raising, mergers and acquisitions, strategic sourcing, operations, outsourcing, turnarounds, finance, entrepreneurialism and change management
Founded two multi-million companies including an IPO of a $230 million international transportation services company with 6,000 employees

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Jorge Nigaglioni Non Executive Director

24+ years of experience in accounting and finance roles in both public and private companies.
● Jorge has worked with start up companies and has been CFO for two publicly listed companies in the United States and Australia.
As a Controller at Agilent Technologies, he was involved in turning around two divisions to profitability.
● In his last two years at PricewaterhouseCoopers he was involved in auditing and consulting for start up companies, where he has focused his expertise to launch early ventures to success.
M.B.A., University of Wisconsin-Madison
B.Sc. in Business Administration, Bryant University.
Mr Nigaglioni is a graduate and member of the Australian Institute of Company Directors and also holds a Certificate in Governance Practice and Administration from Chartered Secretaries Australia.
M.B.A., The Wharton School, B.B.S. Massey University
Public and private board experience in Australia, New Zealand and the United States

Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

Jaxsta Capital Structure

Share Capital
Free Tradable Shares		143,732,950
Escrow		87,593,951
Ordinary Shares	Total	231,326,901
Options & Warrants
Options ($Nil)	Expiry: 28/03/2026		990,000
Options (20c)	Expiry: 16/11/2023		20,000,000
Options (30c)	Expiry: 16/11/2023		1,000,000
Options (65.1c)	Expiry: 28/03/2025		601,923
Warrants (1c)	Will vest over different periods and have expiry dates up to 7 years		5,798,669

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Trading under 'JXT'

Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

Financing History of the Company

Founded early 2015 as a private company
First private investment (June 2015) - effective share price 5c Raised AU$1.15M in 2016 - effective share price 15c
Jaxsta IPO raised AU$5.09M in public listing capital raise (Dec 2018) effective share price 20c
Jaxsta placement raised AU$3.3M - effective share price 25c
Total funds raised since inception AU$14.8M

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Approximate market capitalisation of AU$41M

Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

Testimonials

“After using Jaxsta for a few weeks during their beta period, I can honestly say this website is a game changer for the music business! Finally I can see the REAL credits for a record or song and know that this is verified information from the label and artist!” — Songwriter & Producer

“For the first time, I can source songwriting, musicians, charts, producers, engineers, publishers, agents, promoters, managers and labels for artists in one place which, to be frank, will save me hours of research.” — Managing Director, Label

“Jaxsta Pro empowers you by providing information that, until now, has only been partially accessible through time consuming research, data collection and networking.” — Label & Marketing Manager

“Jaxsta is about to resolve a problem that has dogged the recording music industry since the dawn of digital distribution.” — CEO, Association

“Until now we have had to rely on Wikipedia to find information out about potential collaborators. Searching for management, record label, publishing personnel etc. has always been very hit and miss and is a consistently frustrating experience. The fact that Jaxsta will have all of this information available to us on one platform is incredible news for our industry.” — Director, Publisher

“As a music marketing professional, I find I can quickly access the facts I need for pitch decks and one-sheets. Jaxsta is a well organized resource that is sure to be a HUGE time saver!” — Brand Strategist

“Most music fans are interested in the relationships between different artists, which musicians played in which bands, album liner notes and so on. If Jaxsta can help DSPs add that sort of functionality to their services, I think it will result in increased stream and download revenues for everyone involved.” — Owner, Label

“Currently, we have to spend hours trying to compile the information required by immigration in order to obtain visas for our clients. With Jaxsta, this information is all in one place, searchable and more importantly verified.”

“A service like Jaxsta has long been needed within the music industry. The time saved hunting creatives down is well worth the cost of Jaxsta on an annual basis.” — Artist Manager / A&R

— Owner & Managing Attorney

“As a photographer and creative director, I can see it as a wonderful way to connect directly “I am confident that music professionals will with musicians, management and PR agents NOT be able to live without Jaxsta - once we for potential collaboration and commission have tasted it, explored it, played with it - opportunities.” similar to our Spotify or iTunes subscriptions. — Photographer (Editorial, Commercial, Jaxsta will become as important to us as our Documentary) banking apps, our Uber app.” — SVP Membership, PRO

“Jaxsta will provide fans (and potential industry business partners) the most accurate and rich information available for every artist and for every song. To me, that sounds like one of the most valuable and exciting developments to come to music in years.” — General Manager, Association

“From the first time it was described to me, I’ve been excited about the potential of Jaxsta. Having a giant, searchable database of all the talent that goes into making music is exciting from both a fan’s and a professional’s perspective. This is a great new income stream for the music industry in a time when those are very welcome.” — Head of Operations, Distribution Company

“The Music Industry will benefit enormously from this product.” — General Manager / CFO

Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

Jaxsta Sydney Head Office

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Jaxsta Investor Presentation (ASX:JXT) - Appendix

Appendix

Disclaimer

This presentation has been prepared by Jaxsta Limited ACN 106 513 580 (Jaxsta or the Company). The material contained in this presentation is intended to be summary information only about Jaxsta and its activities, current as at the date of this presentation. This presentation should be read in conjunction with other Jaxsta periodic and continuous disclosure announcements filed with the Australian Securities Exchange, available at www.asx.com.au.

This presentation is for information purposes only and is not a prospectus or product disclosure statement, financial product or investment advice or a recommendation to acquire or dispose of any securities in Jaxsta. It has been prepared without taking into consideration the objectives, financial situation or particular needs of any individuals. This presentation and its contents are not an invitation, offer, solicitation or recommendation with respect to the purchase or sale of any securities in the Company in any jurisdiction and must not be distributed, transmitted, or viewed by any person in any jurisdiction where the distribution, transmission or viewing of this document would be unlawful under the securities or other laws of that or any other jurisdiction. This presentation is not a prospectus or any other offering document under Australian law (and will not be lodged with the Australian Securities and Investments Commission) or any other law.

This presentation may contain certain forward-looking statements and comments about future events. Statements regarding the possible or assumed future performance, costs, dividends, returns, rates, prices, potential growth of Jaxsta, industry growth or other trend projections and any estimated company earnings are or may be forward-looking statements. Forward-looking statements involve known and unknown risks, significant uncertainties, assumptions, contingencies, and other factors, many of which are outside the control of Jaxsta, are subject to change without notice, and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct, and which may cause the actual results or performance of Jaxsta to be materially different from any results or performance expressed or implied by such forward-looking statements. Such forward-looking statements speak only as of the date of this presentation. Past performance and forward-looking statements should not be relied on as an indication or guarantee of future performance.

This presentation has been prepared from sources which Jaxsta reasonably believes to be reliable and accurate as at the time of publication. No representation, warranty or undertaking is made by Jaxsta, its officers, employees or advisors, that any source, projection, forecast, assumption or estimate contained in this presentation should or will be achieved. Each person must conduct their own independent investigation, evaluation and analysis of the matters and data set out in this presentation, and rely entirely on such investigation and analysis. Each person must form their own opinion as to the content of this presentation. Recipients of this presentation are cautioned not to place undue reliance on forward-looking statements, which speak only as at the date of this presentation. Subject to any obligations under applicable law, Jaxsta disclaims any obligation or undertaking to update or revise any content or forward-looking statement in this presentation or to advise of any change in events, conditions or circumstances on which any such statement is based including to update any inaccuracy, omission or change of the information contained in this presentation.

Each of Jaxsta, its adviser and their respective officers, employees and advisors, to the extent permitted by law, expressly disclaim all responsibility relating to or resulting from the use of the material and information contained in this presentation and exclude all liability whatsoever (including negligence) for any loss (including consequential loss) or damage suffered by any person as a result of the use of or reliance on any of the information in this presentation or any error, omission or inaccuracy in any such information, including without limitation, any financial information, estimates or projections. Neither Jaxsta nor any of its advisers has carried out due diligence investigations in connection with the preparation of this document and has not verified the information in this document.

This presentation is not, and should not be considered to, constitute any invitation, offer to sell, or solicitation of an offer to buy or subscribe for any securities in the Company, and no part of this presentation forms the basis of any contract or commitment whatsoever with any person.

This presentation does not constitute an invitation or offer of securities for subscription, purchase or sale in the United States or any other jurisdiction in which such an offer would be illegal. The securities referred to in this presentation have not been, and will not be, registered under the US Securities Act of 1933 (the US Securities Act) and may not be offered or sold in the United States unless the securities have been registered under the US Securities Act or are offered and sold in a transaction exempt from, or not subject to, the registration requirements of the US Securities Act and any applicable US state securities laws. The distribution of this presentation in jurisdictions outside Australia may be restricted by law and you should observe any such restrictions. Any non-compliance with such restrictions may contravene applicable securities laws.

Jaxsta Investor Presentation (ASX:JXT) - Appendix

AI assistant

VINYL GROUP LTD — Investor Presentation 2019

66014_rns_2019-08-29_e5aca1fc-d667-4e74-a6ce-b2ad423fbbf9.pdf

Jaxsta Investor Presentation (ASX:JXT)

Investment Highlights

The Problem

Snapshot of the Music Industry

Global Recorded Music Industry Revenues 1999-2017 (US$ Billions)

The Solution

The Solution – Jaxsta progress

Jaxsta Pro: The IMDb / LinkedIn of the Music Industry

Jaxsta Pro: Revenue Stream #1

Comparative Information

Jaxsta API: Revenue Stream #2

Issue:

How does Jaxsta address this? Big Data (API) Supply

Competitive Advantage

Competitive Advantage

Jaxsta Network/Relationships

Merlin Labels in Jaxsta

Achievements

Upcoming Milestones

Thank You

APPENDIX

Management Team

Jacqui Louez Schoorl

Louis Schoorl

CEO & Co-Founder

Co-Founder

Dick Huey

Renee Bryant

Head of Partnerships

CFOO

Phil Morgan

CIO

Shelley Burger

General Counsel & Company Secretary

The Board

Brett Cottle

Chairperson & Non Executive Director

Jacqui Louez Schoorl

Executive Director

Linda Jenkinson

Jorge Nigaglioni Non Executive Director

Jaxsta Capital Structure

Financing History of the Company

Testimonials

Jaxsta Sydney Head Office

Disclaimer

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VINYL GROUP LTD Investor Presentation 2019