VINYL GROUP LTD — Interim / Quarterly Report 2022

Feb 27, 2022

==> picture [398 x 149] intentionally omitted <==

Jaxsta Ltd

ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia

Half Year 2022 Summary 28 February 2022

info@jaxsta.com www.jaxsta.com

1

==> picture [67 x 67] intentionally omitted <==

==> picture [332 x 113] intentionally omitted <==

==> picture [38 x 103] intentionally omitted <==

First Half Highlights

Jaxsta Plus launched in August 2021 bringing a paid tier for premium customers.

46 new data partners added including:

Soundcloud (Repost) - Ingestion started during the first half and completed in January 2022. Distrokid - Agreement entered into during the first half and ingestion is currently in progress. Beth Appleton joins Jaxsta as Chief Marketing Officer Jaxsta Prioritise Your Credits (July), Credit Alerts (Aug) and One Sheet (Nov) features added to Jaxsta Pro service. Signed five additional customers to data solution deals.

==> picture [562 x 810] intentionally omitted <==

----- Start of picture text -----

2
----- End of picture text -----

Stability Phase Establish Initial Revenues Phase Enhance Revenues Phase

==> picture [1227 x 479] intentionally omitted <==

----- Start of picture text -----

First Paid
Relaunch
Launch
Commercial
APIs
with Paid Tier
commence
New CMO
Beth
Appleton
Make Jaxsta
Business
Launches
FREE
COVID-19
New CTO
Pandemic
Michael
Begins Stone
Additional
Features
Jul 2021
Mar 2020 Nov 2020
2019
October Mar 2021 Aug 2021 Mid 2022
April 2020
Mar 2022 & ongoing
----- End of picture text -----

==> picture [38 x 103] intentionally omitted <==

3

Stability Phase

In light of COVID-19 pandemic impact on music industry, the focus was to grow the membership and visitor bases in order to have a dedicated base to transition to a paid or advertising model once usage levels became high enough and consistent. As visitor numbers rose, there was a clear segmentation between those visiting on site versus visiting Jaxsta Pro (See slide 9).

Pre Pandemic Pre Jaxsta Plus 21 Apr 2020 12 Aug 2021 MEMBERSHIP (CUMULATIVE) Paid Members 441 391 Total Members 441 105,051 AUDIENCE (LAST 30 DAYS)* Monthly Visitors 35,911 96,096 Visits Per Month 1.46 1.28 Time on Site (Minutes) 01:28 01:45 Pages per Session 3.55 5.41

==> picture [38 x 103] intentionally omitted <==

*** Existing Jaxsta Pro Paid members converted to Plus at or post launch**

4

==> picture [67 x 67] intentionally omitted <==

Leaving credits in the dark is stealing opportunities from creatives, we must together ensure we credit all proudly and accurately.

==> picture [38 x 103] intentionally omitted <==

5

Initial Revenue Phase

Focus shifts to conversion from free to paid Key tasks are focus continued membership growth and identifying the key features attracting the most use and value. The split of Jaxsta Pro into Core and Plus has separated the visitors into distinct buckets whose use of the service differes between the two, as well as from those on the general website. See slide 9 for the audience stats by tier.

==> picture [743 x 577] intentionally omitted <==

----- Start of picture text -----

Pre Jaxsta Plus Current
12 Aug 2021 27 Feb 2022
MEMBERSHIP (CUMULATIVE)
Paid Members 391 965
Total Members 105,051 113,444
AUDIENCE (LAST 30 DAYS)
Monthly Visitors 96,096 178,887
Visits Per Month 1.28 1.37
Time on Site (Minutes) 01:45 01:02
Pages per Session 5.41 3.03
----- End of picture text -----*

==> picture [38 x 103] intentionally omitted <==

*** Existing Jaxsta Pro Paid members converted to Plus at or post launch**

6

==> picture [129 x 105] intentionally omitted <==

Total Visitors Since Jaxsta Pro Tiered Launch

==> picture [887 x 519] intentionally omitted <==

Feb in progress - estimated total for month expected to be 176K

Feb shorter month, lower total but still high rate per day We launched and tested a new home page design in November - this did not increase conversions We believe we need a clearer and uncomplicated call to action - being rolled out In due course

==> picture [38 x 103] intentionally omitted <==

7

==> picture [126 x 113] intentionally omitted <==

Metrics, Time on Site, Page Views, Sessions

==> picture [581 x 80] intentionally omitted <==

There is still a clear delineation in usage on site.

Over 87% of Plus users and 51% of Core users view over 19 pages per session. Over 13% of all traffic view over 19 pages per session.

Visits Per 1.37 1.05 1.14 Month 1.34 1.10 1.29 Time on Site 0:53 8.17 17.41 (minutes) 1:03 8:28 18:04 3.19 14.45 26.11 Pages per Session 3.03 15.14 21.89

Our focus is adding more content to keep all users viewing more pages and moving high value items to upper tiers to convert users to Core or Plus.

Average for August 2021 - 27 Feb 2022 Average for 1 Feb - 27 Feb 2002

==> picture [38 x 103] intentionally omitted <==

8

==> picture [90 x 76] intentionally omitted <==

- Month on Month Cumulative

==> picture [901 x 530] intentionally omitted <==

Jaxsta Plus launched 13 August 2022

Increase in Plus members from release of the One Sheet (Nov), improved certification mapping (Jan) & bulk licensing.

==> picture [38 x 103] intentionally omitted <==

• Feb 22 through Feb 27, 2022

9

==> picture [111 x 120] intentionally omitted <==

==> picture [249 x 62] intentionally omitted <==

- Total Community Cumulative

==> picture [872 x 512] intentionally omitted <==

Jaxsta Pro continues to increase through the combined tiers Plus (Paid) and Core (Free) Focus on conversion from Core to Plus based on current usage trends and new feature rollouts * Feb 22 through Feb 27, 2022

==> picture [38 x 103] intentionally omitted <==

10

API Deals - Month on Month

==> picture [110 x 115] intentionally omitted <==

We continue to secure deals, but have not moved enough into production. We are working with customers to help their integration efforts.

==> picture [38 x 103] intentionally omitted <==

TOTAL FOR PERIOD

*Q3'22 through Feb 27, 2022

11

==> picture [541 x 810] intentionally omitted <==

Jaxsta Pro and Data Solutions Key Activities

DATA

⇨ During the last half year we have signed additional data sources, to ensure the completeness and accuracy of the database is at a level that coverage tests be it on a data solution or on an individual Jaxsta Pro page is the best in the industry.

⇨ Key additions like Distrokid and Soundcloud (Repost) allow us to deliver better results in more coverage tests. Soundcloud ingestion is now complete and Distrokid is underway, significantly increasing the coverage as the growth of self publishing continues to change the industry.

ROADMAP

⇨ Continuous feedback on enhancing current or adding new features by our existing members and outside parties are feeding a prioritised development roadmap that is customer focused.

• ⇨ Our team has grown to address changes at a faster pace, mixing platform enhancements with new feature releases in a faster cadence.

==> picture [38 x 103] intentionally omitted <==

12

==> picture [67 x 67] intentionally omitted <==

The global music industry has a responsibility to ensure credits are not only valued but are accurate, published and amplified.

==> picture [38 x 103] intentionally omitted <==

13

Enhance Revenue Phase - 2nd Half Activities Four key activities based on customer interactions.

2 - MEMBER EDUCATION AND CONVERSION

3 - CONTINUOUS FEATURE RELEASES

We will work with Pro users to educate and ensure they are using existing features well and adopting new features and ultimately upgrading to higher tiers or add-ons as our product solves problems for them.

1 - MOVE OVERALL TRAFFIC INTO JAXSTA PRO

JAXSTA PLUS AND JAXSTA BUSINESS COMPLETE THE NETWORK LOOP

Continued release and enhancement of current features to address existing customer requests and deliver on value not being addressed in the market

4 - LAUNCH JAXSTA BUSINESS

We will focus our efforts and build strategies to encourage visitors to login, meaning they sign up for Pro membership and then Claim a profile as their first Call to Action.

We will launch Jaxsta Business and Enterprise with integrated reporting and features that will provide efficiencies for roster and repertoire management, royalty collection and insights.

==> picture [38 x 103] intentionally omitted <==

14

==> picture [97 x 97] intentionally omitted <==

Rest of 2022 and Beyond

We continue on the mission to be THE SOURCE of official data in the music industry. To keep growing we will continue to: Complete the data sets that we have and add more sets to provide deep integrated data that provide the best opportunity for data driven creatives and music businesses Establish more partnerships to make Jaxsta the only source of data to do business in the industry Continue fulfilling the vision of Jaxsta Pro to its full design, which will augment the Data Solutions that we offer Add the full fan experience to site once the B2B offering is established Keep growing our traffic to monetise the site via marketing and other e-commerce campaigns Quickly address new opportunities that affect the industry, as music evolves from downloads to streaming to NFTs to AR and the Metaverse, new ways to operate using official date is essential

==> picture [38 x 103] intentionally omitted <==

15

==> picture [67 x 67] intentionally omitted <==

Thank You!

==> picture [38 x 103] intentionally omitted <==

16