Viant Technology Inc. — Proxy Solicitation & Information Statement 2024

Mar 18, 2024

DEFA14A 1 ny20021732x2_defa14a.htm DEFA14A Licensed to: Broadridge Financial Soultions, Inc. Document created using Broadridge PROfile 24.3.1.5224 Copyright 1995 - 2024 Broadridge

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

Filed by the Registrant ☒

Filed by a party other than the Registrant ☐

Check the appropriate box:

☐	​	Preliminary Proxy Statement
☐	​	Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☐	​	Definitive Proxy Statement
☒	​	Definitive Additional Materials
☐	​	Soliciting Material under § 240.14a-12

VIANT TECHNOLOGY INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

☒	​	No fee required
☐	​	Fee paid previously with preliminary materials
☐	​	Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and
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Your Vote Counts! VIANT TECHNOLOGY INC. 2722 MICHELSON DRIVE, SUITE 100 IRVINE, CA 92612 VIANT TECHNOLOGY INC. 2024 Annual Meeting Vote by June 3, 2024 11:59 PM ET You invested in VIANT TECHNOLOGY INC. and it’s time to vote! You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on June 4, 2024. Get informed before you vote View the Notice and Proxy Statement and Annual Report online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 21, 2024. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. Vote Virtually at the Meeting June 4, 2024 9:30 a.m. (Pacific Time) Virtually at: www.virtualshareholdermeeting.com/DSP2024 Please check the meeting materials for any special requirements for meeting attendance. Smartphone users Point your camera here and vote without entering a control number V2.0 For complete information and to vote, visit www.ProxyVote.com Control # V38730-P07590

Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. Voting Items Board Recommends 1. To elect two Class III directors, Tim Vanderhook and Vivian Yang, to hold office until our Annual Meeting of Stockholders in 2027 and until their successors are duly elected and qualified, or until their earlier death, resignation or removal. For Nominees: Tim Vanderhook Vivian Yang 2. To ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2024. For NOTE: In their discretion, the proxies are authorized to vote upon such other business as may properly come before the meeting or any adjournment thereof. V38731-P07590

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