Viant Technology Inc. — Director's Dealing 2026

Jan 23, 2026

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Viant Technology Inc. (DSP)
CIK: 0001828791
Period of Report: 2026-01-20

Reporting Person: Capital V LLC (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2026-01-20	Class A Common Stock	M	37500	—	Acquired	37500	Direct
2026-01-20	Class B Common Stock	D	37500	—	Disposed	27434326	Direct
2026-01-20	Class A Common Stock	S	15000	$11.9403	Disposed	22500	Direct
2026-01-21	Class A Common Stock	S	14778	$12.2405	Disposed	7722	Direct
2026-01-22	Class A Common Stock	S	7722	$12.8716	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2026-01-20	Class B Units	$	M	37500	Disposed		Class A Common Stock (37500)	Direct

Footnotes

F1: The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.

F2: Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.

F3: Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.615 to $12.37. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.95 to $12.55. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.575 to $13.195. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.