Viant Technology Inc. — Director's Dealing 2022

Mar 18, 2022

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Viant Technology Inc. (DSP)
CIK: 0001828791
Period of Report: 2022-03-14

Reporting Person: MADDEN LARRY (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2022-03-14	Class A Common Stock	S	21628	$6.08	Disposed	377663	Direct
2022-03-15	Class A Common Stock	A	166667	$0.00	Acquired	544330	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2022-03-15	Non-qualified Stock Option (Right to Buy)	$6.00	A	295508	Acquired	2032-03-15	Class A Common Stock (295508)	Direct

Footnotes

F1: Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of
31,876 restricted stock units on March 10, 2022. These sales are mandated by the Issuer's election under its equity incentive plan to require the
satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and do not represent discretionary trades by the Reporting
Person. These shares were sold in the open market.

F2: The price reported in Column 4 is a weighted average price calculated by the broker. These shares were sold as part of a block trade in multiple transactions at various prices with a weighted average price of $6.08. The Reporting Person has provided to the Issuer, and undertakes to provide any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote with regard to the block trade.

F3: Represents the number of shares of Class A Common Stock issued to the Reporting Person pursuant to an award of restricted stock units. The restricted stock units have a four-year vesting schedule. 25% vest on the yearly anniversary of March 10, 2022 until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates.

F4: The shares subject to the option have a four-year vesting schedule. 25% vest on the first anniversary of March 10, 2022. The balance will vest 6.25% quarterly thereafter until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates.