Veritone, Inc. — Director's Dealing 2021

Jan 12, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Veritone, Inc. (VERI)
CIK: 0001615165
Period of Report: 2021-01-08

Reporting Person: GRAZIADIO G LOUIS III (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-01-08	Common Stock	S	982	$36.4	Disposed	134283	Direct
2021-01-08	Common Stock	S	6333	$36.4	Disposed	315166	Indirect
2021-01-08	Common Stock	S	1066	$36.4	Disposed	7134	Indirect
2021-01-08	Common Stock	S	166	$36.4	Disposed	6434	Indirect
2021-01-08	Common Stock	S	132	$36.4	Disposed	3368	Indirect
2021-01-08	Common Stock	S	166	$36.4	Disposed	4534	Indirect
2021-01-08	Common Stock	S	166	$36.4	Disposed	4534	Indirect
2021-01-08	Common Stock	S	545	$36.4	Disposed	16091	Indirect
2021-01-08	Common Stock	S	258	$36.4	Disposed	4517	Indirect
2021-01-08	Common Stock	S	258	$36.4	Disposed	4517	Indirect
2021-01-08	Common Stock	S	166	$36.4	Disposed	2334	Indirect
2021-01-08	Common Stock	S	2135	$36.4	Disposed	59271	Indirect
2021-01-08	Common Stock	S	596	$36.4	Disposed	3693	Indirect
2021-01-08	Common Stock	S	1666	$36.4	Disposed	13034	Indirect

Footnotes

F1: Sale was effected pursuant to a Rule 10b5-1 trading plan established by the holder effective as of August 17, 2020.

F2: These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his children in such shares.

F3: These shares are owned by the George & Reva Graziadio Charitable Lead Annuity Trust ("Annuity Trust") as to which Mr. Graziadio is the trustee and the children of Mr. Graziadio are remainder beneficiaries. Mr. Graziadio disclaims beneficial ownership of the shares owned by the Annuity Trust except to the extent of the pecuniary interest of his children in such shares.

F4: These shares are owned by Ginarra Partners, LLC ("Ginarra"), a limited liability company majority owned by GFT and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims beneficial ownership of the shares owned by Ginarra except to the extent of the pecuniary interest of his children in such shares.

F5: These shares are owned by Ginmarra Investors Fund 1 LLC ("Ginmarra"), a limited liability company majority owned by GFT and Ginarra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims ownership of the shares owned by Ginmarra except to the extent of his pecuniary interest in such shares.

F6: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of the son of Mr. Graziadio, George L. Graziadio IV ("Gino Trust"). Mr. Graziadio is the trustee of the Gino Trust, but disclaims beneficial ownership of the shares owned by the Gino Trust except to the extent of the pecuniary interest of his son in such shares.

F7: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of the daughter of Mr. Graziadio, Marianna Graziadio ("Marianna Trust"). Mr. Graziadio is the trustee of the Marianna Trust, but disclaims beneficial ownership of the shares owned by the Marianna Trust except to the extent of the pecuniary interest of his daughter in such shares.

F8: These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by the parents of Mr. Graziadio, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.

F9: These shares are owned by Boss Holdings, Inc. ("Boss Holdings"), a corporation as to which Mr. Graziadio, GFT and Ginarra together are majority shareholders and Mr. Graziadio is chairman and chief executive officer. Mr. Graziadio disclaims beneficial ownership of the shares owned by Boss Holdings except to the extent of his pecuniary interest in such shares.

F10: These shares are owned by Western Metals Corporation ("Western Metals"), a corporation as to which GFT and Ginarra beneficially own a significant pecuniary interest and Mr. Graziadio is the president. Mr. Graziadio disclaims beneficial ownership of the shares owned by Western Metals except to the extent of his pecuniary interest in such shares.

F11: These shares are owned by the Graziadio Dynasty Trust II for the benefit of reporting person.