Verisk Analytics, Inc. — Director's Dealing 2014

Jan 6, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2014-01-06

Reporting Person: Coyne Frank J (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-01-06	Class A Common Stock	M	43464	$46.97	Acquired	145355	Direct
2014-01-06	Class A Common Stock	S	35700	$64.07	Disposed	109655	Direct
2014-01-06	Class A Common Stock	S	7764	$64.90	Disposed	101891	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-01-06	Stock Option	$46.97	M	43464	Disposed	2022-04-01	Class A Common Stock (43464)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	106644	Indirect
Class A Common Stock	106644	Indirect
Class A Common Stock	127115	Indirect

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $63.66 to $64.66, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $64.67 to $65.29, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 4.

F4: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 5.

F5: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 6.

F6: Stock Options outstanding under the Issuer's 2009 Equity Incentive Plan.

F7: Immediately.