Verisk Analytics, Inc. — Director's Dealing 2014

May 8, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2014-05-07

Reporting Person: Coyne Frank J (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-05-07	Class A Common Stock	S	50000	$59.69	Disposed	21228	Indirect
2014-05-08	Class A Common Stock	S	21228	$60.16	Disposed	0	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	147967	Direct
Class A Common Stock	95984	Indirect
Class A Common Stock	127115	Indirect

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $59.65 to $59.90, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 4.

F3: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $59.90 to $60.42, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (3).

F4: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 5.

F5: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 6.