Verisk Analytics, Inc. — Director's Dealing 2014

Jul 3, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2014-07-01

Reporting Person: Coyne Frank J (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-07-01	Class A Common Stock	A	1088	$0.00	Acquired	149055	Direct
2014-07-01	Class A Common Stock	A	2484	$0.00	Acquired	151539	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-07-01	Stock Option	$60.90	A	5686	Acquired	2024-07-01	Class A Common Stock (5686)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	95984	Indirect
Class A Common Stock	127115	Indirect

Footnotes

F1: These deferred stock units of Class A Common Stock were granted under the Issuer's 2013 Equity Incentive Plan. Subject to the terms of the Issuer's 2013 Equity Incentive Plan and the applicable award agreement thereunder, these deferred stock units entitle the reporting person to 1,088 shares of Class A Common Stock at the end of his service to the Board of the Issuer.

F2: The reporting person elected to receive the reported deferred stock units under the Issuer's 2013 Equity Incentive Plan as part of his annual retainer. Subject to the terms of the Issuer's 2013 Equity Incentive Plan and the applicable award agreement thereunder, these deferred stock units entitle the reporting person to 2,484 shares of Class A Common Stock at the end of his service to the Board of the Issuer.

F3: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 5.

F4: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 6.

F5: The reporting person was awarded the reported stock options under the Issuer's 2013 Equity Incentive Plan.