Verisk Analytics, Inc. — Director's Dealing 2012

Feb 13, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-02-13

Reporting Person: CIALDELLA VINCENT (SVP - AISG)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-13	Class A Common Stock	M	25000	$8.74	Acquired	109255	Direct
2012-02-13	Class A Common Stock	M	5000	$11.30	Acquired	114255	Direct
2012-02-13	Class A Common Stock	S	30000	$40.59	Disposed	84255	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-13	Stock Option	$8.74	M	25000	Disposed	2015-03-01	Class A Common Stock (25000)	Direct
2012-02-13	Stock Option	$11.30	M	5000	Disposed	2016-03-01	Class A Common Stock (5000)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $40.48 to $40.79, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F3: Immediately.