Verisk Analytics, Inc. — Director's Dealing 2012

May 15, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-05-14

Reporting Person: CIALDELLA VINCENT (SVP - AISG)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-14	Class A Common Stock	M	2050	$17.24	Acquired	92958	Direct
2012-05-14	Class A Common Stock	S	2050	$48.80	Disposed	90908	Direct
2012-05-15	Class A Common Stock	M	24200	$17.24	Acquired	115108	Direct
2012-05-15	Class A Common Stock	S	24200	$48.93	Disposed	90908	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-14	Stock Option	$17.24	M	2050	Disposed	2018-03-01	Class A Common Stock (2050)	Direct
2012-05-15	Stock Option	$17.24	M	24200	Disposed	2018-03-01	Class A Common Stock (24200)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.80 to $48.81, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.80 to $49.06, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F4: Immediately.