Verisk Analytics, Inc. — Director's Dealing 2012

Dec 6, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-12-05

Reporting Person: Coyne Frank J (Chairman and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-05	Class A Common Stock	M	64500	$8.40	Acquired	333591	Direct
2012-12-05	Class A Common Stock	S	64500	$48.88	Disposed	269091	Direct
2012-12-06	Class A Common Stock	M	35500	$8.40	Acquired	304591	Direct
2012-12-06	Class A Common Stock	S	35500	$49.08	Disposed	269091	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-12-05	Stock Option	$8.40	M	64500	Disposed	2015-06-29	Class A Common Stock (64500)	Direct
2012-12-06	Stock Option	$8.40	M	35500	Disposed	2015-06-29	Class A Common Stock (35500)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	118353	Indirect
Class A Common Stock	72126	Indirect
Class A Common Stock	106644	Indirect
Class A Common Stock	106644	Indirect

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.56 to $49.04, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.90 to $49.24, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 2.

F4: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 3.

F5: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 4.

F6: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 5.

F7: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F8: Immediately.