Verisk Analytics, Inc. — Director's Dealing 2012

Apr 4, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-04-01

Reporting Person: Coyne Frank J (Chairman and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-04-01	Class A Common Stock	A	32574	$0.00	Acquired	399961	Direct
2012-04-02	Class A Common Stock	S	2629	$46.69	Disposed	397332	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-04-01	Stock Option	$46.97	A	111679	Acquired	2022-04-01	Class A Common Stock (111679)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	91740	Indirect
Class A Common Stock	131903	Indirect
Class A Common Stock	100000	Indirect

Footnotes

F1: These restricted shares of Class A Common Stock were granted under the Issuer's 2009 Equity Incentive Plan. Subject to the terms of the Issuer's 2009 Equity Incentive Plan and the applicable award agreement thereunder, these restricted shares vest in four equal installments on the first,second, third and fourth anniversaries of their grant date.

F2: These shares were sold pursuant to a 10b5-1 plan.

F3: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 1.

F4: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 2.

F5: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 3.

F6: This stock option was granted under the Issuer's 2009 Equity Incentive Plan.

F7: Subject to the terms of the Issuer's 2009 Equity Incentive Plan and the applicable award agreement thereunder, this stock option vests and becomes exercisable in four equal installments on the first, second, third and fourth anniversaries of the stock option grant date.