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Verisk Analytics, Inc. Director's Dealing 2012

Dec 14, 2012

30087_dirs_2012-12-14_9f2f9eff-5bf0-40f0-a2a2-b1fc34f6c633.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-12-14

Reporting Person: Rotella Perry (SVP, Chief Information Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-12-14 Class A Common Stock M 20000 $22.00 Acquired 29609 Direct
2012-12-14 Class A Common Stock S 20000 $48.88 Disposed 9609 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-12-14 Stock Option $22.00 M 20000 Disposed 2019-10-06 Class A Common Stock (20000) Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.80 to $48.98, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This stock option was granted under the Issuer's 2009 Equity Incentive Plan.

F3: Immediately.