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Verisk Analytics, Inc. Director's Dealing 2012

Dec 6, 2012

30087_dirs_2012-12-06_cf3b429b-ba6e-451f-bbf2-63eb5ace13c3.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-12-04

Reporting Person: Thompson Kevin Barry (SVP - Insurance Services)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-12-04 Class A Common Stock M 85000 $8.74 Acquired 111158 Direct
2012-12-04 Class A Common Stock M 72450 $11.30 Acquired 183608 Direct
2012-12-04 Class A Common Stock S 157450 $48.58 Disposed 26158 Direct
2012-12-05 Class A Common Stock M 17550 $11.30 Acquired 43708 Direct
2012-12-05 Class A Common Stock M 33250 $15.10 Acquired 76958 Direct
2012-12-05 Class A Common Stock S 50800 $48.87 Disposed 26158 Direct
2012-12-06 Class A Common Stock M 56750 $15.10 Acquired 82908 Direct
2012-12-06 Class A Common Stock M 100000 $17.24 Acquired 182908 Direct
2012-12-06 Class A Common Stock M 93750 $16.10 Acquired 276658 Direct
2012-12-06 Class A Common Stock S 250500 $49.03 Disposed 26158 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-12-04 Stock Option $8.74 M 85000 Disposed 2015-03-01 Class A Common Stock (85000) Direct
2012-12-04 Stock Option $11.30 M 72450 Disposed 2016-03-01 Class A Common Stock (72450) Direct
2012-12-05 Stock Option $11.30 M 17550 Disposed 2016-03-01 Class A Common Stock (17550) Direct
2012-12-05 Stock Option $15.10 M 33250 Disposed 2017-03-01 Class A Common Stock (33250) Direct
2012-12-06 Stock Option $15.10 M 56750 Disposed 2017-03-01 Class A Common Stock (56750) Direct
2012-12-06 Stock Option $17.24 M 100000 Disposed 2018-03-01 Class A Common Stock (100000) Direct
2012-12-06 Stock Option $16.10 M 93750 Disposed 2019-04-01 Class A Common Stock (93750) Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.31 to $49.76, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.52 to $49.01, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $48.84 to $49.23, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (3).

F4: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F5: Immediately.