Verisk Analytics, Inc. — Director's Dealing 2012

Jul 3, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-07-01

Reporting Person: ROTHKOPF ARTHUR J (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-07-01	Class A Common Stock	A	508	$0.00	Acquired	508	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-07-01	Stock Option	$49.26	A	9675	Acquired	2022-07-01	Class A Common Stock (9675)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	170750	Indirect

Footnotes

F1: The reporting person elected to receive the reported shares under the Issuer's 2009 Equity Incentive Plan as part of his annual retainer.

F2: These shares of Class A Common Stock are owned by the Arthur J. Rothkopf Revocable Trust, of which Mr. Rothkopf is one of the trustees. Mr. Rothkopf disclaims beneficial ownership of any shares beneficially owned by the trust except to the extent of his pecuniary interest therein.

F3: The reporting person was awarded the reported stock options under the Issuer's 2009 Equity Incentive Plan.