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Verisk Analytics, Inc. Director's Dealing 2012

Mar 6, 2012

30087_dirs_2012-03-06_2f2abbdd-e0b5-4f7b-94ca-a4b3c8346cc8.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2012-03-05

Reporting Person: ROTHKOPF ARTHUR J (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-03-05 Class A Common Stock M 20852 $17.78 Acquired 206602 Indirect
2012-03-05 Class A Common Stock M 7364 $22.00 Acquired 213966 Indirect
2012-03-05 Class A Common Stock M 16574 $30.20 Acquired 230540 Indirect
2012-03-05 Class A Common Stock M 2510 $34.91 Acquired 233050 Indirect
2012-03-05 Class A Common Stock S 47300 $43.36 Disposed 185750 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-03-05 Stock Option $17.78 M 20852 Disposed 2019-07-01 Class A Common Stock (20852) Direct
2012-03-05 Stock Option $22.00 M 7364 Disposed 2019-10-06 Class A Common Stock (7364) Direct
2012-03-05 Stock Option $30.20 M 13812 Disposed 2020-07-01 Class A Common Stock (13812) Direct
2012-03-05 Stock Option $30.20 M 2762 Disposed 2020-07-01 Class A Common Stock (2762) Direct
2012-03-05 Stock Option $34.91 M 2510 Disposed 2021-07-01 Class A Common Stock (2510) Direct

Footnotes

F1: These shares of Class A Common Stock are owned by the Arthur J. Rothkopf Revocable Trust, of which Mr. Rothkopf is one of the trustees. Mr. Rothkopf disclaims beneficial ownership of any shares beneficially owned by the trust except to the extent of his pecuniary interest therein.

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $43.25 to $43.47, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: Stock Options outstanding under the Issuer's 2009 Equity Incentive Plan.

F4: The option, representing a right to purchase a total of 14,728 shares of Class A Common Stock, is exercisable in four equal annual installments beginning on October 6, 2010.