Verisk Analytics, Inc. — Director's Dealing 2011

Nov 4, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-11-04

Reporting Person: CIALDELLA VINCENT (SVP - AISG)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-11-04	Class A Common Stock	M	21250	$11.30	Acquired	105505	Direct
2011-11-04	Class A Common Stock	M	28750	$15.10	Acquired	134255	Direct
2011-11-04	Class A Common Stock	S	50000	$38.17	Disposed	84255	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-11-04	Stock Option	$11.30	M	21250	Disposed	2016-03-01	Class A Common Stock (21250)	Direct
2011-11-04	Stock Option	$15.10	M	28750	Disposed	2017-03-01	Class A Common Stock (28750)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $38.04 to $38.33, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F3: Immediately.