Verisk Analytics, Inc. — Director's Dealing 2011

May 12, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-05-11

Reporting Person: DELL GLEN A (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-05-11	Class A Common Stock	M	25000	$12.84	Acquired	171400	Direct
2011-05-11	Class A Common Stock	M	12300	$17.84	Acquired	183700	Direct
2011-05-11	Class A Common Stock	M	27200	$17.78	Acquired	210900	Direct
2011-05-11	Class A Common Stock	S	64500	$34.25	Disposed	146400	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-05-11	Stock Option	$12.84	M	25000	Disposed	2016-07-01	Class A Common Stock (25000)	Direct
2011-05-11	Stock Option	$17.84	M	12300	Disposed	2018-07-01	Class A Common Stock (12300)	Direct
2011-05-11	Stock Option	$17.78	M	27200	Disposed	2019-07-01	Class A Common Stock (27200)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	138200	Indirect

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $34.11 to $34.49, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: These shares are owned by the Barbara M. Dell GST Family Trust, of which Mr. Dell is the trustee. Mr. Dell disclaims beneficial ownership of any shares beneficially owned by the trust except to the extent of his pecuniary interest therein.

F3: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F4: Immediately.