Verisk Analytics, Inc. — Director's Dealing 2011

Jul 6, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-07-05

Reporting Person: Coyne Frank J (Chairman and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-07-05	Class A Common Stock	M	100000	$3.10	Acquired	491030	Direct
2011-07-05	Class A Common Stock	S	100000	$34.66	Disposed	391030	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-07-05	Stock Option	$3.10	M	100000	Disposed	2012-12-18	Class A Common Stock (100000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	150000	Indirect
Class A Common Stock	150000	Indirect

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $34.56 to $34.97, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 1.

F3: These shares of Class A Common Stock are held directly by the Frank J. Coyne Grantor Retained Annuity Trust 2.

F4: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F5: Immediately.