Verisk Analytics, Inc. — Director's Dealing 2011

Dec 12, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-12-12

Reporting Person: CIALDELLA VINCENT (SVP - AISG)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-12-12	Class A Common Stock	M	13750	$4.62	Acquired	98005	Direct
2011-12-12	Class A Common Stock	M	16250	$8.74	Acquired	114255	Direct
2011-12-12	Class A Common Stock	S	30000	$38.36	Disposed	84255	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-12-12	Stock Option	$4.62	M	13750	Disposed	2014-03-01	Class A Common Stock (13750)	Direct
2011-12-12	Stock Option	$8.74	M	16250	Disposed	2015-03-01	Class A Common Stock (16250)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $38.09 to $38.52, inclusive. These shares were sold pursuant to a 10b5-1 plan. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F3: Immediately.