Verisk Analytics, Inc. — Director's Dealing 2011

Nov 14, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-11-11

Reporting Person: LISS SAMUEL G (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-11-11	Class A Common Stock	M	4185	$12.84	Acquired	29190	Direct
2011-11-11	Class A Common Stock	M	5100	$16.72	Acquired	34290	Direct
2011-11-11	Class A Common Stock	M	5600	$17.84	Acquired	39890	Direct
2011-11-11	Class A Common Stock	M	21750	$17.78	Acquired	61640	Direct
2011-11-11	Class A Common Stock	M	4800	$17.78	Acquired	66440	Direct
2011-11-11	Class A Common Stock	M	7364	$22.00	Acquired	73804	Direct
2011-11-11	Class A Common Stock	S	23032	$37.95	Disposed	50772	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-11-11	Stock Option	$12.84	M	4185	Disposed	2016-07-01	Class A Common Stock (4185)	Direct
2011-11-11	Stock Option	$16.72	M	5100	Disposed	2017-07-01	Class A Common Stock (5100)	Direct
2011-11-11	Stock Option	$17.84	M	5600	Disposed	2018-07-01	Class A Common Stock (5600)	Direct
2011-11-11	Stock Option	$17.78	M	21750	Disposed	2019-07-01	Class A Common Stock (21750)	Direct
2011-11-11	Stock Option	$17.78	M	4800	Disposed	2019-07-01	Class A Common Stock (4800)	Direct
2011-11-11	Stock Option	$22.00	M	7364	Disposed	2019-10-06	Class A Common Stock (7364)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $37.77 to $38.07, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F3: Immediately.