Verisk Analytics, Inc. — Director's Dealing 2011

May 10, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-05-09

Reporting Person: LISS SAMUEL G (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-05-09	Class A Common Stock	M	55965	$12.84	Acquired	67165	Direct
2011-05-09	Class A Common Stock	S	21160	$34.00	Disposed	46005	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-05-09	Stock Option	$12.84	M	55965	Disposed	2016-07-01	Class A Common Stock (55965)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $33.99 to $34.03, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the range set forth in this footnotes (1).

F2: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F3: Immediately.