Verisk Analytics, Inc. — Director's Dealing 2011

Aug 25, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Verisk Analytics, Inc. (VRSK)
CIK: 0001442145
Period of Report: 2011-08-23

Reporting Person: Thompson Kenneth E (EVP, Gen Counsel and Corp Sec)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-08-23	Class A Common Stock	M	50000	$13.62	Acquired	56757	Direct
2011-08-23	Class A Common Stock	S	50000	$33.06	Disposed	6757	Direct
2011-08-24	Class A Common Stock	M	37700	$13.62	Acquired	44457	Direct
2011-08-24	Class A Common Stock	S	37700	$34.01	Disposed	6757	Direct
2011-08-25	Class A Common Stock	M	3655	$13.62	Acquired	10412	Direct
2011-08-25	Class A Common Stock	S	3655	$34.01	Disposed	6757	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-08-23	Stock Option	$13.62	M	50000	Disposed	2016-10-02	Class A Common Stock (50000)	Direct
2011-08-24	Stock Option	$13.62	M	37700	Disposed	2016-10-02	Class A Common Stock (37700)	Direct
2011-08-25	Stock Option	$13.62	M	3655	Disposed	2016-10-02	Class A Common Stock (3655)	Direct

Footnotes

F1: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $33.00 to $33.17, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (1).

F2: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $34.00 to $34.10, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2).

F3: This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $34.00 to $34.03, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (3).

F4: Stock Options outstanding under the Issuer's 1996 Incentive Plan.

F5: Immediately.