Vera Bradley, Inc. — Director's Dealing 2018

Aug 8, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Vera Bradley, Inc. (VRA)
CIK: 0001495320
Period of Report: 2018-08-06

Reporting Person: Ray Michael C. (Member of a 10% owner group)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2018-08-06	Common Stock	S	2429	$13.38	Disposed	89885	Direct
2018-08-07	Common Stock	S	2429	$13.58	Disposed	87456	Direct
2018-08-06	Common Stock	S	10913	$13.39	Disposed	403808	Indirect
2018-08-07	Common Stock	S	10913	$13.58	Disposed	392895	Indirect
2018-08-06	Common Stock	S	3276	$13.38	Disposed	198728	Indirect
2018-08-07	Common Stock	S	3276	$13.58	Disposed	195452	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	2810469	Indirect
Common Stock	46252	Indirect
Common Stock	411003	Indirect

Footnotes

F1: The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018.

F2: The prices reported are weighted average prices. The shares sold on August 6, 2018 were sold in multiple transactions at prices ranging from $13.29 to $13.56, inclusive, and the shares sold on August 7, 2018 were sold in multiple transactions at prices ranging from $13.39 to $13.68, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The prices reported are weighted average prices. The shares sold on August 6, 2018 were sold in multiple transactions at prices ranging from $13.29 to $13.60, inclusive, and the shares sold on August 7, 2018 were sold in multiple transactions at prices ranging from $13.26 to $13.68, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The prices reported are weighted average prices. The shares sold on August 6, 2018 were sold in multiple transactions at prices ranging from $13.29 to $13.56, inclusive, and the shares sold on August 7, 2018 were sold in multiple transactions at prices ranging from $13.39 to $13.68, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: The reporting person disclaims beneficial ownership of these shares.