Vera Bradley, Inc. — Director's Dealing 2015

Dec 16, 2015

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Vera Bradley, Inc. (VRA)
CIK: 0001495320
Period of Report: 2015-12-14

Reporting Person: Colby Kimberly F. (EVP - Design)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2015-12-14	Common Shares	S	5800	$16.33	Disposed	527998	Direct
2015-12-14	Common Shares	S	5900	$16.33	Disposed	310779	Indirect
2015-12-14	Common Shares	S	5702	$16.33	Disposed	149512	Indirect
2015-12-15	Common Shares	S	24100	$16.25	Disposed	286679	Indirect
2015-12-15	Common Shares	S	9298	$16.25	Disposed	140214	Indirect

Footnotes

F1: The prices reported in column 4 are weighted average prices. These shares were sold in multiple transactions at prices ranging from: $16.29 to $16.40 for the sales reported in row 1, $16.29 to $16.41 for the sales reported in row 2, $16.29 to $16.41 for the sales reported in row 3, $16.09 to $16.43 for the sales reported in row 4 and $16.09 to $16.43 for the sales reported in row 5. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc. or the staff of the Securities & Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2: Shares reported in column 5 represent shares held by the Kimberly F. Colby Insurance Trust.

F3: Shares reported in column 5 represent shares held by the Colby Gift Trust.