VEEVA SYSTEMS INC — Director's Dealing 2022

Dec 10, 2022

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2022-12-07

Reporting Person: Gassner Peter P (Director, Chief Executive Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2022-12-07	Class A Common Stock	C	49674	—	Acquired	49674	Direct
2022-12-07	Class A Common Stock	S	8780	$163.688	Disposed	40894	Direct
2022-12-07	Class A Common Stock	S	15540	$164.5561	Disposed	25354	Direct
2022-12-07	Class A Common Stock	S	13404	$165.4413	Disposed	11950	Direct
2022-12-07	Class A Common Stock	S	11750	$166.4607	Disposed	200	Direct
2022-12-07	Class A Common Stock	S	200	$167.11	Disposed	0	Direct
2022-12-08	Class A Common Stock	C	53058	—	Acquired	53058	Direct
2022-12-08	Class A Common Stock	S	1863	$165.9155	Disposed	51195	Direct
2022-12-08	Class A Common Stock	S	600	$166.81	Disposed	50595	Direct
2022-12-08	Class A Common Stock	S	3610	$168.432	Disposed	46985	Direct
2022-12-08	Class A Common Stock	S	5130	$169.4387	Disposed	41855	Direct
2022-12-08	Class A Common Stock	S	9946	$170.4078	Disposed	31909	Direct
2022-12-08	Class A Common Stock	S	10098	$171.5101	Disposed	21811	Direct
2022-12-08	Class A Common Stock	S	15983	$172.4024	Disposed	5828	Direct
2022-12-08	Class A Common Stock	S	5828	$173.1656	Disposed	0	Direct
2022-12-09	Class A Common Stock	C	29412	—	Acquired	29412	Direct
2022-12-09	Class A Common Stock	S	6301	$172.5924	Disposed	23111	Direct
2022-12-09	Class A Common Stock	S	14784	$173.4735	Disposed	8327	Direct
2022-12-09	Class A Common Stock	S	5451	$174.399	Disposed	2876	Direct
2022-12-09	Class A Common Stock	S	2876	$175.21	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2022-12-07	Stock Option (right to buy)	$3.92	M	49674	Disposed	2023-03-09	Class B Common Stock (49674.0)	Direct
2022-12-07	Class B Common Stock	$3.92	M	49674	Acquired		Class A Common Stock (49674.0)	Direct
2022-12-07	Class B Common Stock	$	C	49674	Disposed		Class A Common Stock (49674.0)	Direct
2022-12-08	Stock Option (right to buy)	$3.92	M	53058	Disposed	2023-03-09	Class B Common Stock (53058.0)	Direct
2022-12-08	Class B Common Stock	$3.92	M	53058	Acquired		Class A Common Stock (53058.0)	Direct
2022-12-08	Class B Common Stock	$	C	53058	Disposed		Class A Common Stock (53058.0)	Direct
2022-12-09	Stock Option (right to buy)	$3.92	M	29412	Disposed	2023-03-09	Class B Common Stock (29412.0)	Direct
2022-12-09	Class B Common Stock	$3.92	M	29412	Acquired		Class A Common Stock (29412.0)	Direct
2022-12-09	Class B Common Stock	$	C	29412	Disposed		Class A Common Stock (29412.0)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	41000	Indirect
Class A Common Stock	41000	Indirect

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $163.08 to $164.07 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $164.09 to $165.07 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $165.10 to $166.09 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F6: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $166.10 to $167.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F7: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $165.305 to $166.17 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $166.36 to $167.22 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F9: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $167.86 to $168.76 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F10: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $168.86 to $169.79 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F11: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $169.88 to $170.80 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F12: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $170.89 to $171.87 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F13: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $171.89 to $172.88 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F14: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $172.89 to $173.58 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F15: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $171.97 to $172.96 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F16: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $172.99 to $173.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F17: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $174.01 to $174.99 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F18: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $175.01 to $175.50 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F19: The Reporting Person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.

F20: The option shares are fully vested and may be exercised at any time.

F21: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.