VEEVA SYSTEMS INC — Director's Dealing 2020

Feb 11, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2020-02-10

Reporting Person: Zuppas Eleni Nitsa (Chief Marketing Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-02-10	Class A Common Stock	M	355	$0.00	Acquired	14144	Direct
2020-02-10	Class A Common Stock	C	2000	$0.00	Acquired	16144	Direct
2020-02-10	Class A Common Stock	S	2355	$151.63	Disposed	13789	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2020-02-10	Stock Option (right to buy)	$32.26	M	355	Disposed	2024-03-14	Class A Common Stock (355)	Direct
2020-02-10	Stock Option (right to buy)	$3.92	M	2000	Disposed	2023-03-25	Class B Common Stock (2000)	Direct
2020-02-10	Class B Common Stock	$	A	2000	Acquired		Class A Common Stock (2000)	Direct
2020-02-10	Class B Common Stock	$	C	2000	Disposed		Class A Common Stock (2000)	Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3: The option shares are fully vested and may be exercised at any time.

F4: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted
transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common
Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.