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VEEVA SYSTEMS INC Director's Dealing 2020

Dec 24, 2020

30045_dirs_2020-12-23_84159a42-0c79-4d6a-b7bc-a9d1e40c6001.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2020-12-22

Reporting Person: CODD RONALD E F (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2020-12-22 Class A Common Stock C 10000 $0.00 Acquired 10277 Direct
2020-12-22 Class A Common Stock S 10000 $286.2778 Disposed 277 Direct
2020-12-23 Class A Common Stock C 10000 $0.00 Acquired 10277 Direct
2020-12-23 Class A Common Stock S 9000 $290.07 Disposed 1277 Direct
2020-12-23 Class A Common Stock S 1000 $290.00 Disposed 277 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2020-12-22 Stock Option (right to purchase) $1.11 M 10000 Disposed 2022-03-01 Class B Common Stock (10000) Direct
2020-12-22 Class B Common Stock $ A 10000 Acquired Class A Common Stock (10000) Direct
2020-12-22 Class B Common Stock $ C 10000 Disposed Class A Common Stock (10000) Direct
2020-12-23 Class B Common Stock $1.11 M 10000 Disposed 2022-03-01 Class B Common Stock (10000) Direct
2020-12-23 Class B Common Stock $ A 10000 Acquired Class A Common Stock (10000) Direct
2020-12-23 Class B Common Stock $ C 10000 Disposed Class A Common Stock (10000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Stock 14427 Indirect

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $285.8650 to $286.4800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F3: Shares held by the Codd Revocable Trust dtd 03/06/98 (the "Codd Trust). The Reporting Person is a trustee and beneficiary of the Codd Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Codd Trust.

F4: The option shares are fully vested and may be exercised at any time.

F5: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.