VEEVA SYSTEMS INC — Director's Dealing 2017

Mar 3, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2017-03-01

Reporting Person: Mateo Alan (EVP Global Sales)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-03-01	Class A Common Stock	M	8066	$0.00	Acquired	15617	Direct
2017-03-01	Class A Common Stock	S	8418	$44.90	Disposed	7199	Direct
2017-03-01	Class A Common Stock	M	1000	$0.00	Acquired	8199	Direct
2017-03-03	Class A Common Stock	S	383	$43.85	Disposed	7816	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-03-01	Stock Option (right to buy)	$26.99	M	8066	Disposed	2025-04-30	Class A Common Stock (8066)	Direct
2017-03-01	Restricted Stock Units	$	M	1000	Disposed		Class A Common Stock (1000)	Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F4: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with RSU vesting on March 1, 2017.

F5: The option shares are fully vested and may be exercised at any time.

F6: The Reporting Person was granted 16,000 RSUs under the Issuer's 2013 Equity Incentive Plan, with 1/16 of the RSUs vesting on June 1, 2016, and 1/16 of the RSUs vesting on a quarterly basis thereafter, subject to continued service to the Issuer by the Reporting Person.