VEEVA SYSTEMS INC — Director's Dealing 2017

Jan 18, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2017-01-13

Reporting Person: Mateo Alan (EVP Global Sales)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-01-13	Class A Common Stock	M	1750	$0.00	Acquired	8624	Direct
2017-01-17	Class A Common Stock	S	721	$44.20	Disposed	7903	Direct
2017-01-17	Class A Common Stock	M	2675	$0.00	Acquired	10578	Direct
2017-01-17	Class A Common Stock	S	3027	$44.20	Disposed	7551	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-01-13	Restricted Stock Units	$	M	1750	Disposed		Class A Common Stock (1750)	Direct
2017-01-17	Stock Option (right to buy)	$26.99	M	2675	Disposed	2025-04-30	Class A Common Stock (2675)	Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F3: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with RSU vesting on January 13, 2017.

F4: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F5: On May 1, 2015, the Reporting Person was granted 35,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 5.00% of the RSUs vested on July 13, 2015, and 1/20th of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person.

F6: The option shares are fully vested and may be exercised at any time.