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VEEVA SYSTEMS INC Director's Dealing 2017

Dec 18, 2017

30045_dirs_2017-12-18_0aa44fb8-d5c4-47eb-bfcb-66a5e48ced14.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2017-12-15

Reporting Person: CODD RONALD E F (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-12-15 Class A Common Stock C 3000 $0.00 Acquired 10126 Direct
2017-12-15 Class A Common Stock S 3000 $55.76 Disposed 7126 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-12-15 Stock Option (right to purchase) $1.11 M 3000 Disposed 2022-03-01 Class B Common Stock (3000) Direct
2017-12-15 Class B Common Stock $ A 3000 Acquired Class A Common Stock (3000) Direct
2017-12-15 Class B Common Stock $ C 3000 Disposed Class A Common Stock (3000) Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: The option shares are fully vested and may be exercised at any time.

F4: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.