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VEEVA SYSTEMS INC Director's Dealing 2017

Dec 22, 2017

30045_dirs_2017-12-22_f7c2e989-ed37-4863-89ac-d1ee4829d1ca.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2017-12-21

Reporting Person: Faddis Jonathan (SVP, Gen. Counsel, Secretary)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-12-21 Class A Common Stock C 16000 $0.00 Acquired 18462 Direct
2017-12-21 Class A Common Stock S 8000 $56.937 Disposed 10462 Direct
2017-12-21 Class A Common Stock G 8000 $0.00 Disposed 2462 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-12-21 Class B Common Stock $ C 16000 Disposed Class A Common Stock (16000) Direct
2017-12-21 Stock Option (right to buy) $1.54 M 2000 Disposed 2022-09-27 Class B Common Stock (2000) Direct
2017-12-21 Class B Common Stock $ A 2000 Acquired Class A Common Stock (2000) Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.7500 to $57.1200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: This was a bona fide gift with no payment in consideration.

F5: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F6: The option shares are fully vested and may be exercised at any time.