VEEVA SYSTEMS INC — Director's Dealing 2016

Jan 21, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2016-01-19

Reporting Person: Sohn Young A (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-01-19	Class A Common Stock	C	62500	$0.00	Acquired	62500	Direct
2016-01-19	Class A Common Stock	S	54300	$24.2717	Disposed	8200	Direct
2016-01-19	Class A Common Stock	S	8200	$24.9133	Disposed	0	Direct
2016-01-20	Class A Common Stock	C	62500	$0.00	Acquired	62500	Direct
2016-01-20	Class A Common Stock	S	50000	$23.2271	Disposed	12500	Direct
2016-01-20	Class A Common Stock	S	12500	$24.1441	Disposed	0	Direct
2016-01-19	Class A Common Stock	C	6250	$0.00	Acquired	6250	Indirect
2016-01-19	Class A Common Stock	S	6050	$24.2866	Disposed	200	Indirect
2016-01-19	Class A Common Stock	S	200	$25.00	Disposed	0	Indirect
2016-01-20	Class A Common Stock	C	6250	$0.00	Acquired	6250	Indirect
2016-01-20	Class A Common Stock	S	5000	$23.2286	Disposed	1250	Indirect
2016-01-20	Class A Common Stock	S	1250	$24.1512	Disposed	0	Indirect

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-01-19	Class B Common Stock	$	C	62500	Disposed		Class A Common Stock (62500)	Direct
2016-01-20	Class B Common Stock	$	C	62500	Disposed		Class A Common Stock (62500)	Direct
2016-01-19	Class B Common Stock	$	C	6250	Disposed		Class A Common Stock (6250)	Indirect
2016-01-20	Class B Common Stock	$	C	6250	Disposed		Class A Common Stock (6250)	Indirect

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.7500 to $24.7499 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.7500 to $25.1500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.7900 to $23.7899 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.7900 to $24.5400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

F6: Shares held by the Young Sohn Grantor Retained Annuity Trust dated May 21, 2013 (the "Sohn GRAT"). The Reporting Person is a trustee and beneficiary of the Sohn GRAT and may be deemed to share voting and dispositive power with regard to the reported shares held by the Sohn GRAT.

F7: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.7900 to $24.7700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).

F8: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.7900 to $23.7899 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (8).

F9: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.7900 to $24.4500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (9).

F10: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.