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VEEVA SYSTEMS INC Director's Dealing 2016

Sep 6, 2016

30045_dirs_2016-09-06_dd5b0d4d-3e81-4cef-a5a3-ea5a60867a6a.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2016-09-01

Reporting Person: Lequient Frederic (SVP Global Customer Service)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-06-01 Class A Common Stock M 2250 $0.00 Acquired 2250 Direct
2016-06-03 Class A Common Stock S 829 $34.42 Disposed 1421 Direct
2016-09-01 Class A Common Stock M 2250 $0.00 Acquired 3671 Direct
2016-09-02 Class A Common Stock S 1421 $40.22 Disposed 2250 Direct
2016-09-06 Class A Common Stock S 842 $40.50 Disposed 1408 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2016-06-01 Restricted Stock Units $ M 2250 Disposed Class A Common Stock (2250) Direct
2016-09-01 Restricted Stock Units $ M 2250 Disposed Class A Common Stock (2250) Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F3: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with restricted stock vesting on June 1, 2016.

F4: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F5: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with restricted stock vesting on September 1, 2016.

F6: The Reporting Person vests ownership in the RSUs over four years, with 6.25% of the RSUs will vesting on June 1, 2016, and 1/16 of the RSUs vesting on a quarterly basis thereafter, subject to continued service to the Issuer by the Reporting Person.