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VEEVA SYSTEMS INC Director's Dealing 2016

Dec 5, 2016

30045_dirs_2016-12-05_8be1d6e9-015e-4422-863c-2dab87b15b90.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2016-12-01

Reporting Person: Zuppas Eleni Nitsa (Chief Marketing Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-12-01 Class A Common Stock M 500 $0.00 Acquired 9884 Direct
2016-12-01 Class A Common Stock M 1500 $0.00 Acquired 11384 Direct
2016-12-01 Class A Common Stock M 500 $0.00 Acquired 11884 Direct
2016-12-05 Class A Common Stock S 969 $42.64 Disposed 10915 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2016-12-01 Restricted Stock Units $ M 500 Disposed Class A Common Stock (500) Direct
2016-12-01 Restricted Stock Units $ M 1500 Disposed Class A Common Stock (1500) Direct
2016-12-01 Restricted Stock Units $ M 500 Disposed Class A Common Stock (500) Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F3: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with restricted stock vesting on December 1, 2016.

F4: On March 25, 2015, the Reporting Person was granted 8,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 1/16 of the RSUs vested on June 1, 2015, with 1/16 of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person after June 1, 2015.

F5: On April 27, 2015, the Reporting Person was granted 24,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 1/16 of the RSUs vested on June 1, 2015, with 1/16 of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person after June 1, 2015.

F6: On March 23, 2016, the Reporting Person was granted 8,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 1/16 of the RSUs vested on June 1, 2016, with 1/16 of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person after June 1, 2016.