VEEVA SYSTEMS INC — Director's Dealing 2016

Sep 6, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2016-09-01

Reporting Person: Mateo Alan (EVP Global Sales)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-01	Class A Common Stock	S	350	$41.39	Disposed	5805	Direct
2016-09-01	Class A Common Stock	M	43456	$0.00	Acquired	49261	Direct
2016-09-01	Class A Common Stock	S	42256	$40.5202	Disposed	7005	Direct
2016-09-01	Class A Common Stock	S	1200	$41.3358	Disposed	5805	Direct
2016-09-01	Class A Common Stock	M	1000	$0.00	Acquired	6805	Direct
2016-09-06	Class A Common Stock	S	371	$40.50	Disposed	6434	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-01	Stock Option (right to buy)	$26.99	M	43456	Disposed	2025-04-30	Class A Common Stock (43456)	Direct
2016-09-01	Restricted Stock Units	$	M	1000	Disposed		Class A Common Stock (1000)	Direct

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.2500 to $41.2499 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.2500 to $41.3900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F5: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F6: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with RSU vesting on September 1, 2016.

F7: The option shares are fully vested and may be exercised at any time.

F8: The Reporting Person was granted 16,000 RSUs under the Issuer's 2013 Equity Incentive Plan, with 1/16 of the RSUs vesting on June 1, 2016, and 1/16 of the RSUs vesting on a quarterly basis thereafter, subject to continued service to the Issuer by the Reporting Person.