Van de Velde NV

Board/Management Information • Mar 25, 2022

PETER CORIJN

CAREER SUMMARY –KEY ROLES

VUCASTAR CONSULTING • CEO and Founder	Global / Brussels	08/17
AZIZ CORPORATE
• Executive Mentor	London / Brussels	02/20 – 03/22
BAY OF BENGAL INNOVATION COUNCIL
• Leadership Team	Stuttgart / Dhaka	02/20 –03/22
MCKINSEY
• Senior Advisor	Global / Brussels	08/17 - 04/18
IMPERIAL BRANDS: 2013 - 2017
• Imperial Tobacco: Chairman of the Operating Committee /
CMO / Director Rizla & Global Travel Retail / C-Suite	Global / Bristol	06/15 - 03/17
• CMO/ Chairman Supervisory Board Fontem / C-Suite	Global / Bristol	08/13 - 05/15
PROCTER & GAMBLE: 1988 – 2013
• Vice President Shave Care: Gillette / Venus / Old Spice (Duracell/Braun until 2011)	CEEMEA / Geneva	2006 - 06/13
• Vice President Gillette, Acquisition Integration Leader + Oral Care	CEEMEA / Geneva	2005
• Vice President & General Manager North West Africa	Casablanca	2001
• Marketing Director Central Europe North (Fabric, Fem, Baby & Home Care)	Warsaw	1998
• Marketing Director Arabian Peninsula (Fabric&Home Care Food & new brands)	Jeddah	1995
• Marketing Manager (Fabric Care)	WEU / Brussels	1994
• Several Marketing roles	Benelux	1988
BANK BRUSSELS LAMBERT (ING): 1986 – 1988:
• Graduate Trainee	London / Brussels	1986
ACADEMIC QUALIFICATIONS
• IMD	"Digital Excellence"	3 wks - 2020
• INSEAD	"International Directors	3 wks - 2017
	Programme"
• TDLG West Point, Crosslead (Gen. McChrystal Group), CEO Coaching, and others	"Leadership / Mission Success / VUCA"	8 wks - 15/18

• CEO Coaching, and others • McKinsey / The UK Marketing Academy "From CMO to CEO" 5 wks - 2015
• Harvard Business School / Monitor (for P&G) "Strategy" 2 wks 2001
• Free University Brussels (VUB) Master in Business Law 1985
• Ghent University (RUG) Master in Law 1984

EXTRA-CURRICULAR ACHIEVEMENTS	& INTERESTS

•	Music: bass / guitar / songwriter. Played support to U2 and Echo&The Bunnymen ('82 – '83)	Current
•	Karate (Black belt Shotokan) / Krav Maga	Current
•	Business Writer: articles in ArabAd magazine on business topics (3 to 5X/year)	Current
•	Discovery & Learning: travel, reading, culture	Current