V F CORP — Director's Dealing 2010

Dec 30, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: V F CORP (VFC)
CIK: 0000103379
Period of Report: 2010-12-29

Reporting Person: HURST ROBERT J/NY (N/A)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-12-29	Phantom Stock-D	$	A	289.8301	Acquired		Common Stock (289.8301)	Direct

Footnotes

F1: Represents phantom stock units ("PSUs") accrued under the VF Corporation Directors' Deferred Savings Plan ("Plan"), to be settled 100% in cash upon the reporting person's retirement. PSUs are acquired based on a fund in which a trustee invests contributions in shares of VF Corporation Common Stock in the open market. The number of PSUs owned may vary over time due to reinvestment by the trustee of dividends, the holding of a portion of the fund's assets in cash rather than shares, and changes in the proportionate interest in the fund of other participants. The reporting person receives quarterly statements regarding the fund. Accordingly, information regarding the number of PSUs acquired at the reporting date and beneficially owned as a result of that transaction is estimated based on the amount of the reporting person's cash deferrals under the Plan and the closing price of shares on the date of the deferral.

F2: This column should have an entry which reads "1 for 1".

F3: Represents phantom stock units ("PSUs") accrued under the VF Corporation Directors' Deferred Savings Plan ("Plan"), to be settled 100% in cash upon the reporting person's retirement. PSUs are acquired based on a fund in which a trustee invests contributions in shares of VF Corporation Common Stock in the open market. The number of PSUs owned may vary over time due to reinvestment by the trustee of dividends, the holding of a portion of the fund's assets in cash rather than shares, and changes in the proportionate interest in the fund of other participants. The reporting person receives quarterly statements regarding the fund. Accordingly, information regarding the number of PSUs acquired at the reporting date and beneficially owned as a result of that transaction is estimated based on the amount of the reporting person's cash deferrals under the Plan and the closing price of shares on the date of the deferral.

F4: See also Footnote #1. Each PSU was acquired at the election of the Director by deferring $87.12 (estimated) of fees per PSU.

F5: There is no date that should appear in these columns. These columns are not applicable to this particular filing.

F6: There is no date that should appear in these columns. These columns are not applicable to this particular filing.