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Under Armour, Inc. Director's Dealing 2012

May 8, 2012

31635_dirs_2012-05-08_13520bb0-edb8-42d4-9511-26b9c559ab3f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2012-05-04

Reporting Person: Plank J Scott (EVP of Business Development)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-04 Class A Common Stock S 8000 $96.22 Disposed 1312924 Direct
2012-05-04 Class A Common Stock S 923 $97 Disposed 1312001 Direct
2012-05-04 Class A Common Stock S 2615 $98.11 Disposed 1309386 Direct
2012-05-04 Class A Common Stock S 462 $98.73 Disposed 1308924 Direct
2012-05-07 Class A Common Stock S 4906 $95.99 Disposed 1304018 Direct
2012-05-07 Class A Common Stock S 7094 $96.72 Disposed 1296924 Direct
2012-05-08 Class A Common Stock S 385 $90.35 Disposed 1296539 Direct
2012-05-08 Class A Common Stock S 462 $91.77 Disposed 1296077 Direct
2012-05-08 Class A Common Stock S 1576 $92.63 Disposed 1294501 Direct
2012-05-08 Class A Common Stock S 77 $94.07 Disposed 1294424 Direct
2012-05-04 Class A Common Stock S 2347 $96.24 Disposed 39502 Indirect
2012-05-04 Class A Common Stock S 400 $97.21 Disposed 39102 Indirect
2012-05-04 Class A Common Stock S 500 $98.36 Disposed 38602 Indirect
2012-05-07 Class A Common Stock S 2000 $96.17 Disposed 36602 Indirect
2012-05-07 Class A Common Stock S 1247 $96.91 Disposed 35355 Indirect
2012-05-08 Class A Common Stock S 500 $90.36 Disposed 34855 Indirect
2012-05-08 Class A Common Stock S 800 $91.89 Disposed 34055 Indirect
2012-05-08 Class A Common Stock S 1847 $92.65 Disposed 32208 Indirect
2012-05-08 Class A Common Stock S 100 $94.06 Disposed 32108 Indirect
2012-05-04 Class A Common Stock S 1600 $96.22 Disposed 485046 Indirect
2012-05-04 Class A Common Stock S 185 $97 Disposed 484861 Indirect
2012-05-04 Class A Common Stock S 523 $98.11 Disposed 484338 Indirect
2012-05-04 Class A Common Stock S 92 $98.73 Disposed 484246 Indirect
2012-05-04 Class A Common Stock S 981 $95.99 Disposed 483265 Indirect
2012-05-07 Class A Common Stock S 1419 $96.72 Disposed 481846 Indirect
2012-05-08 Class A Common Stock S 77 $90.35 Disposed 481769 Indirect
2012-05-08 Class A Common Stock S 92 $91.77 Disposed 481677 Indirect
2012-05-08 Class A Common Stock S 316 $92.63 Disposed 481361 Indirect
2012-05-08 Class A Common Stock S 15 $94.07 Disposed 481346 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Stock 100000 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: This transaction was executed in multiple trades at prices ranging from $95.63 to $96.62. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F3: This transaction was executed in multiple trades at prices ranging from $96.63 to $97.53. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $97.69 to $98.64. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $98.69 to $98.78. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $95.33 to $96.28. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $96.35 to $97.27. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $90.02 to $90.81. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $91.13 to $92.10. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $92.26 to $92.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $95.70 to $96.62. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $96.82 to $97.80. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: This transaction was executed in multiple trades at prices ranging from $97.88 to $98.81. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F14: This transaction was executed in multiple trades at prices ranging from $95.68 to $96.67. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F15: This transaction was executed in multiple trades at prices ranging from $96.69 to $97.17. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F16: This transaction was executed in multiple trades at prices ranging from $90.03 to $90.81. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F17: This transaction was executed in multiple trades at prices ranging from $91.28 to $92.24. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F18: This transaction was executed in multiple trades at prices ranging from $92.28 to $93.04. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F19: This transaction was executed in multiple trades at prices ranging from $94.06 to $94.07. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.