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Under Armour, Inc. Director's Dealing 2012

May 3, 2012

31635_dirs_2012-05-03_427620d0-d9d2-43e8-bdb1-d7d80812378f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2012-05-01

Reporting Person: Plank Kevin A (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-02 Class A Common Stock C 1376 Acquired 1376 Indirect
2012-05-02 Class A Common Stock S 1376 $100.56 Disposed 0 Indirect
2012-05-02 Class A Common Stock C 454 Acquired 454 Indirect
2012-05-02 Class A Common Stock S 454 $101.28 Disposed 0 Indirect
2012-05-03 Class A Common Stock C 1026 Acquired 1026 Indirect
2012-05-03 Class A Common Stock C 1217 Acquired 2243 Indirect
2012-05-03 Class A Common Stock C 257 Acquired 2500 Indirect
2012-05-03 Class A Common Stock S 1026 $99.52 Disposed 1474 Indirect
2012-05-03 Class A Common Stock S 1217 $100.51 Disposed 257 Indirect
2012-05-03 Class A Common Stock S 257 $101.27 Disposed 0 Indirect
2012-05-01 Class A Common Stock C 160 Acquired 160 Indirect
2012-05-01 Class A Common Stock C 780 Acquired 940 Indirect
2012-05-01 Class A Common Stock C 1560 Acquired 2500 Indirect
2012-05-01 Class A Common Stock S 160 $97.15 Disposed 2340 Indirect
2012-05-01 Class A Common Stock S 780 $98.17 Disposed 1560 Indirect
2012-05-01 Class A Common Stock S 1560 $98.84 Disposed 0 Indirect
2012-05-02 Class A Common Stock C 380 Acquired 380 Indirect
2012-05-02 Class A Common Stock S 380 $98.43 Disposed 0 Indirect
2012-05-02 Class A Common Stock C 290 Acquired 290 Indirect
2012-05-02 Class A Common Stock S 290 $99.05 Disposed 0 Indirect
2012-05-02 Class A Common Stock C 1376 Acquired 1376 Indirect
2012-05-02 Class A Common Stock S 1376 $100.56 Disposed 0 Indirect
2012-05-02 Class A Common Stock C 454 Acquired 454 Indirect
2012-05-02 Class A Common Stock S 454 $101.28 Disposed 0 Indirect
2012-05-03 Class A Common Stock C 1026 Acquired 1026 Indirect
2012-05-03 Class A Common Stock C 1217 Acquired 2243 Indirect
2012-05-03 Class A Common Stock C 257 Acquired 2500 Indirect
2012-05-03 Class A Common Stock S 1026 $99.52 Disposed 1474 Indirect
2012-05-03 Class A Common Stock S 1217 $100.51 Disposed 257 Indirect
2012-05-03 Class A Common Stock S 257 $101.27 Disposed 0 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-05-01 Class B Common Stock $ C 2560 Disposed Class A Common Stock (2560) Direct
2012-05-01 Class B Common Stock $ C 12480 Disposed Class A Common Stock (12480) Direct
2012-05-01 Class B Common Stock $ C 24960 Disposed Class A Common Stock (24960) Direct
2012-05-02 Class B Common Stock $ C 6080 Disposed Class A Common Stock (6080) Direct
2012-05-02 Class B Common Stock $ C 4640 Disposed Class A Common Stock (4640) Direct
2012-05-02 Class B Common Stock $ C 22013 Disposed Class A Common Stock (22013) Direct
2012-05-02 Class B Common Stock $ C 7267 Disposed Class A Common Stock (7267) Direct
2012-05-03 Class B Common Stock $ C 16421 Disposed Class A Common Stock (16421) Direct
2012-05-03 Class B Common Stock $ C 19473 Disposed Class A Common Stock (19473) Direct
2012-05-03 Class B Common Stock $ C 4106 Disposed Class A Common Stock (4106) Direct
2012-05-01 Class B Common Stock $ C 160 Disposed Class A Common Stock (160) Indirect
2012-05-01 Class B Common Stock $ C 780 Disposed Class A Common Stock (780) Indirect
2012-05-01 Class B Common Stock $ C 1560 Disposed Class A Common Stock (1560) Indirect
2012-05-02 Class B Common Stock $ C 380 Disposed Class A Common Stock (380) Indirect
2012-05-02 Class B Common Stock $ C 290 Disposed Class A Common Stock (290) Indirect
2012-05-02 Class B Common Stock $ C 1376 Disposed Class A Common Stock (1376) Indirect
2012-05-02 Class B Common Stock $ C 454 Disposed Class A Common Stock (454) Indirect
2012-05-03 Class B Common Stock $ C 1026 Disposed Class A Common Stock (1026) Indirect
2012-05-03 Class B Common Stock $ C 1217 Disposed Class A Common Stock (1217) Indirect
2012-05-03 Class B Common Stock $ C 257 Disposed Class A Common Stock (257) Indirect
2012-05-01 Class B Common Stock $ C 160 Disposed Class A Common Stock (160) Indirect
2012-05-01 Class B Common Stock $ C 780 Disposed Class A Common Stock (780) Indirect
2012-05-01 Class B Common Stock $ C 1560 Disposed Class A Common Stock (1560) Indirect
2012-05-02 Class B Common Stock $ C 380 Disposed Class A Common Stock (380) Indirect
2012-05-02 Class B Common Stock $ C 290 Disposed Class A Common Stock (290) Indirect
2012-05-02 Class B Common Stock $ C 1376 Disposed Class A Common Stock (1376) Indirect
2012-05-02 Class B Common Stock $ C 454 Disposed Class A Common Stock (454) Indirect
2012-05-03 Class B Common Stock $ C 1026 Disposed Class A Common Stock (1026) Indirect
2012-05-03 Class B Common Stock $ C 1217 Disposed Class A Common Stock (1217) Indirect
2012-05-03 Class B Common Stock $ C 257 Disposed Class A Common Stock (257) Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: Shares of Class B Common Stock automatically convert to Shares of Class A Common Stock effective immediately upon the sale of the Class B shares by the reporting person.

F3: This transaction was executed in multiple trades at prices ranging from $99.98 to $100.96. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $100.98 to $101.71. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $99.07 to $100.06. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $100.07 to $101.06. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $101.07 to $101.77. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $96.51 to $97.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $97.51 to $98.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $98.51 to $99.36. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $97.84 to $98.83. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $98.84 to $99.43. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: Class B Common Stock is convertible at any time at the option of the reporting person into shares of Class A Common Stock on a one-for-one basis, and has no expiration date.