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Under Armour, Inc. Director's Dealing 2011

Nov 1, 2011

31635_dirs_2011-11-01_ecf30acc-d7ed-4d34-913e-947759a46199.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2011-10-28

Reporting Person: Plank Kevin A (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-10-28 Class A Common Stock C 26247 Acquired 26347 Direct
2011-10-28 Class A Common Stock C 18450 Acquired 44797 Direct
2011-10-28 Class A Common Stock C 3003 Acquired 47800 Direct
2011-10-28 Class A Common Stock S 18450 $84.28 Disposed 29350 Direct
2011-10-28 Class A Common Stock S 26247 $85.33 Disposed 3103 Direct
2011-10-28 Class A Common Stock S 3003 $85.79 Disposed 100 Direct
2011-10-31 Class A Common Stock C 8910 Acquired 9010 Direct
2011-10-31 Class A Common Stock C 14993 Acquired 24003 Direct
2011-10-31 Class A Common Stock C 22267 Acquired 46270 Direct
2011-10-31 Class A Common Stock C 1530 Acquired 47800 Direct
2011-10-31 Class A Common Stock S 8910 $84.74 Disposed 38890 Direct
2011-10-31 Class A Common Stock S 14993 $85.64 Disposed 23897 Direct
2011-10-31 Class A Common Stock S 22267 $86.45 Disposed 1630 Direct
2011-10-31 Class A Common Stock S 1530 $87.15 Disposed 100 Direct
2011-11-01 Class A Common Stock C 14490 Acquired 14590 Direct
2011-11-01 Class A Common Stock C 22230 Acquired 36820 Direct
2011-11-01 Class A Common Stock C 10980 Acquired 47800 Direct
2011-11-01 Class A Common Stock S 14490 $81.22 Disposed 33310 Direct
2011-11-01 Class A Common Stock S 22230 $82.18 Disposed 11080 Direct
2011-11-01 Class A Common Stock S 10980 $82.96 Disposed 100 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-10-28 Class B Common Stock $ C 26247 Disposed Class A Common Stock (26247) Direct
2011-10-28 Class B Common Stock $ C 18450 Disposed Class A Common Stock (18450) Direct
2011-10-28 Class B Common Stock $ C 3003 Disposed Class A Common Stock (3003) Direct
2011-10-31 Class B Common Stock $ C 8910 Disposed Class A Common Stock (8910) Direct
2011-10-31 Class B Common Stock $ C 14993 Disposed Class A Common Stock (14993) Direct
2011-10-31 Class B Common Stock $ C 22267 Disposed Class A Common Stock (22267) Direct
2011-10-31 Class B Common Stock $ C 1530 Disposed Class A Common Stock (1530) Direct
2011-11-01 Class B Common Stock $ C 14490 Disposed Class A Common Stock (14490) Direct
2011-11-01 Class B Common Stock $ C 22230 Disposed Class A Common Stock (22230) Direct
2011-11-01 Class B Common Stock $ C 10980 Disposed Class A Common Stock (10980) Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Class B Common Stock $ Class A Common Stock (888976) 888976 Indirect
Class B Common Stock $ Class A Common Stock (390000) 390000 Indirect
Class B Common Stock $ Class A Common Stock (308975) 308975 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: Shares of Class B Common Stock automatically convert to Shares of Class A Common Stock effective immediately upon the sale of the Class B shares by the reporting person.

F3: This transaction was executed in multiple trades at prices ranging from $83.71 to $84.70. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $84.71 to $85.70. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $85.71 to $85.93. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $84.11 to $85.10. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $85.11 to $86.10. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $86.11 to $87.10. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $87.11 to $87.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $80.66 to $81.65. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $81.66 to $82.65. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $82.66 to $83.61. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: Class B Common Stock is convertible at any time at the option of the reporting person into shares of Class A Common Stock on a one-for-one basis, and has no expiration date.