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Under Armour, Inc. Director's Dealing 2011

May 3, 2011

31635_dirs_2011-05-03_164c64c7-6290-495f-b23e-efbfef29c7db.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2011-04-29

Reporting Person: Plank Kevin A (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-04-29 Class A Common Stock C 19620 Acquired 19720 Direct
2011-04-29 Class A Common Stock S 19620 $68.22 Disposed 100 Direct
2011-04-29 Class A Common Stock C 21428 Acquired 21528 Direct
2011-04-29 Class A Common Stock S 21428 $69.11 Disposed 100 Direct
2011-04-29 Class A Common Stock C 6652 Acquired 6752 Direct
2011-04-29 Class A Common Stock S 6652 $69.79 Disposed 100 Direct
2011-05-02 Class A Common Stock C 25447 Acquired 25547 Direct
2011-05-02 Class A Common Stock S 25447 $65.82 Disposed 100 Direct
2011-05-02 Class A Common Stock C 17843 Acquired 17943 Direct
2011-05-02 Class A Common Stock S 17843 $66.74 Disposed 100 Direct
2011-05-02 Class A Common Stock C 3330 Acquired 3430 Direct
2011-05-02 Class A Common Stock S 3330 $67.56 Disposed 100 Direct
2011-05-02 Class A Common Stock C 1080 Acquired 1180 Direct
2011-05-02 Class A Common Stock S 1080 $68.42 Disposed 100 Direct
2011-05-03 Class A Common Stock C 36990 Acquired 37090 Direct
2011-05-03 Class A Common Stock S 36990 $64.95 Disposed 100 Direct
2011-05-03 Class A Common Stock C 10080 Acquired 10180 Direct
2011-05-03 Class A Common Stock S 10080 $65.82 Disposed 100 Direct
2011-05-03 Class A Common Stock C 630 Acquired 730 Direct
2011-05-03 Class A Common Stock S 630 $66.57 Disposed 100 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-04-29 Class B Common Stock $ C 19620 Disposed Class A Common Stock (19620) Direct
2011-04-29 Class B Common Stock $ C 21428 Disposed Class A Common Stock (21428) Direct
2011-04-29 Class B Common Stock $ C 6652 Disposed Class A Common Stock (6652) Direct
2011-05-02 Class B Common Stock $ C 25447 Disposed Class A Common Stock (25447) Direct
2011-05-02 Class B Common Stock $ C 17843 Disposed Class A Common Stock (17843) Direct
2011-05-02 Class B Common Stock $ C 3330 Disposed Class A Common Stock (3330) Direct
2011-05-02 Class B Common Stock $ C 1080 Disposed Class A Common Stock (1080) Direct
2011-05-03 Class B Common Stock $ C 36990 Disposed Class A Common Stock (36990) Direct
2011-05-03 Class B Common Stock $ C 10080 Disposed Class A Common Stock (10080) Direct
2011-05-03 Class B Common Stock $ C 630 Disposed Class A Common Stock (630) Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Class B Common Stock $ Class A Common Stock (888976) 888976 Indirect
Class B Common Stock $ Class A Common Stock (390000) 390000 Indirect
Class B Common Stock $ Class A Common Stock (308975) 308975 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: Shares of Class B Common Stock automatically convert to Shares of Class A Common Stock effective immediately upon the sale of the Class B shares by the reporting person.

F3: This transaction was executed in multiple trades at prices ranging from $67.61 to $68.59. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $68.61 to $69.60. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $69.61 to $70.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $65.30 to $66.29. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $66.30 to $67.29. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $67.30 to $68.01. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $68.30 to $68.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $64.48 to $65.47. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $65.48 to $66.40. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $66.50 to $66.66. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: Class B Common Stock is convertible at any time at the option of the reporting person into shares of Class A Common Stock on a one-for-one basis, and has no expiration date.