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Under Armour, Inc. Director's Dealing 2011

Aug 2, 2011

31635_dirs_2011-08-02_86fedcda-b838-4f2b-a418-886b07ecc461.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2011-07-29

Reporting Person: Plank J Scott (EVP of Business Development)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-07-29 Class A Common Stock S 2127 $73.1 Disposed 1572943 Direct
2011-07-29 Class A Common Stock S 7646 $73.93 Disposed 1565297 Direct
2011-07-29 Class A Common Stock S 1687 $74.55 Disposed 1563610 Direct
2011-08-01 Class A Common Stock S 8159 $72.59 Disposed 1555451 Direct
2011-08-01 Class A Common Stock S 2788 $73.58 Disposed 1552663 Direct
2011-08-01 Class A Common Stock S 440 $74.59 Disposed 1552223 Direct
2011-08-01 Class A Common Stock S 73 $75.39 Disposed 1552150 Direct
2011-08-02 Class A Common Stock S 3613 $69.71 Disposed 1548537 Direct
2011-08-02 Class A Common Stock S 2201 $70.49 Disposed 1546336 Direct
2011-08-02 Class A Common Stock S 1980 $71.52 Disposed 1544356 Direct
2011-08-02 Class A Common Stock S 1833 $72.57 Disposed 1542523 Direct
2011-08-02 Class A Common Stock S 1833 $73.28 Disposed 1540690 Direct
2011-07-29 Class A Common Stock S 773 $73.1 Disposed 127153 Indirect
2011-07-29 Class A Common Stock S 2779 $73.93 Disposed 124374 Indirect
2011-07-29 Class A Common Stock S 613 $74.55 Disposed 123761 Indirect
2011-08-01 Class A Common Stock S 2966 $72.59 Disposed 120795 Indirect
2011-08-01 Class A Common Stock S 1012 $73.58 Disposed 119783 Indirect
2011-08-01 Class A Common Stock S 160 $74.59 Disposed 119623 Indirect
2011-08-01 Class A Common Stock S 27 $75.39 Disposed 119596 Indirect
2011-08-02 Class A Common Stock S 1312 $69.71 Disposed 118284 Indirect
2011-08-02 Class A Common Stock S 799 $70.49 Disposed 117485 Indirect
2011-08-02 Class A Common Stock S 720 $71.52 Disposed 116765 Indirect
2011-08-02 Class A Common Stock S 667 $72.57 Disposed 116098 Indirect
2011-08-02 Class A Common Stock S 667 $73.28 Disposed 115431 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Stock 506346 Indirect
Class A Common Stock 100000 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: This transaction was executed in multiple trades at prices ranging from $72.40 to $73.39. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F3: This transaction was executed in multiple trades at prices ranging from $73.40 to $74.38. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $74.40 to $74.68. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $72.22 to $73.17. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $73.23 to $74.14. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $74.30 to $75.15. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $69.05 to $70.02. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $70.08 to $71.05. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $71.08 to $72.00. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $72.08 to $73.00. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $73.08 to $73.47. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.