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Under Armour, Inc. Director's Dealing 2011

Feb 8, 2011

31635_dirs_2011-02-08_d1210134-cb85-468d-8680-e7223d99fa00.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2011-02-04

Reporting Person: Plank Kevin A (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-04 Class A Common Stock C 3870 Acquired 3970 Direct
2011-02-04 Class A Common Stock C 5580 Acquired 9550 Direct
2011-02-04 Class A Common Stock C 7650 Acquired 17200 Direct
2011-02-04 Class A Common Stock C 13955 Acquired 31155 Direct
2011-02-04 Class A Common Stock C 16645 Acquired 47800 Direct
2011-02-04 Class A Common Stock S 3870 $60.13 Disposed 43930 Direct
2011-02-04 Class A Common Stock S 5580 $61.56 Disposed 38350 Direct
2011-02-04 Class A Common Stock S 7650 $62.04 Disposed 30700 Direct
2011-02-04 Class A Common Stock S 13955 $63.43 Disposed 16745 Direct
2011-02-04 Class A Common Stock S 16645 $64.24 Disposed 100 Direct
2011-02-07 Class A Common Stock C 270 Acquired 370 Direct
2011-02-07 Class A Common Stock C 26910 Acquired 27280 Direct
2011-02-07 Class A Common Stock C 20520 Acquired 47800 Direct
2011-02-07 Class A Common Stock S 270 $63.36 Disposed 47530 Direct
2011-02-07 Class A Common Stock S 26910 $64.21 Disposed 20620 Direct
2011-02-07 Class A Common Stock S 20520 $65.02 Disposed 100 Direct
2011-02-08 Class A Common Stock C 4230 Acquired 4330 Direct
2011-02-08 Class A Common Stock C 38520 Acquired 42850 Direct
2011-02-08 Class A Common Stock S 4230 $65.53 Disposed 38620 Direct
2011-02-08 Class A Common Stock S 38520 $66.51 Disposed 100 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-02-04 Class B Common Stock $ C 3870 Disposed Class A Common Stock (3870) Direct
2011-02-04 Class B Common Stock $ C 5580 Disposed Class A Common Stock (5580) Direct
2011-02-04 Class B Common Stock $ C 7650 Disposed Class A Common Stock (7650) Direct
2011-02-04 Class B Common Stock $ C 13955 Disposed Class A Common Stock (13955) Direct
2011-02-04 Class B Common Stock $ C 16645 Disposed Class A Common Stock (16645) Direct
2011-02-07 Class B Common Stock $ C 270 Disposed Class A Common Stock (270) Direct
2011-02-07 Class B Common Stock $ C 26910 Disposed Class A Common Stock (26910) Direct
2011-02-07 Class B Common Stock $ C 20520 Disposed Class A Common Stock (20520) Direct
2011-02-08 Class B Common Stock $ C 4230 Disposed Class A Common Stock (4230) Direct
2011-02-08 Class B Common Stock $ C 38520 Disposed Class A Common Stock (38520) Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Class B Common Stock $ Class A Common Stock (926982) 926982 Indirect
Class B Common Stock $ Class A Common Stock (390000) 390000 Indirect
Class B Common Stock $ Class A Common Stock (308975) 308975 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: Shares of Class B Common Stock automatically convert to Shares of Class A Common Stock effective immediately upon the sale of the Class B shares by the reporting person.

F3: This transaction was executed in multiple trades at prices ranging from $59.83 to $60.55. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $61.25 to $61.77. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $61.78 to $62.77. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $62.91 to $63.88. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $63.89 to $64.88. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $63.33 to $63.42. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $63.49 to $64.48. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $64.49 to $65.48. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $65.09 to $66.09. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $66.10 to $67.10. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: Class B Common Stock is convertible at any time at the option of the reporting person into shares of Class A Common Stock on a one-for-one basis, and has no expiration date.