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Under Armour, Inc. Director's Dealing 2011

Aug 5, 2011

31635_dirs_2011-08-05_d31395e2-939f-4d96-9663-a451d51929b6.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Under Armour, Inc. (UA)
CIK: 0001336917
Period of Report: 2011-08-03

Reporting Person: Plank J Scott (EVP of Business Development)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-08-03 Class A Common Stock S 953 $66.57 Disposed 1539737 Direct
2011-08-03 Class A Common Stock S 5574 $67.58 Disposed 1534163 Direct
2011-08-03 Class A Common Stock S 1412 $69.83 Disposed 1532751 Direct
2011-08-03 Class A Common Stock S 3521 $68.67 Disposed 1529230 Direct
2011-08-04 Class A Common Stock S 2145 $64.79 Disposed 1527085 Direct
2011-08-04 Class A Common Stock S 3153 $65.57 Disposed 1523932 Direct
2011-08-04 Class A Common Stock S 3962 $66.68 Disposed 1519970 Direct
2011-08-04 Class A Common Stock S 1613 $67.63 Disposed 1518357 Direct
2011-08-04 Class A Common Stock S 587 $68.67 Disposed 1517770 Direct
2011-08-05 Class A Common Stock S 1027 $61.21 Disposed 1516743 Direct
2011-08-05 Class A Common Stock S 1980 $62.38 Disposed 1514763 Direct
2011-08-05 Class A Common Stock S 5510 $63.33 Disposed 1509253 Direct
2011-08-05 Class A Common Stock S 2053 $64.06 Disposed 1507200 Direct
2011-08-05 Class A Common Stock S 733 $65.1 Disposed 1506467 Direct
2011-08-05 Class A Common Stock S 147 $66.21 Disposed 1506320 Direct
2011-08-03 Class A Common Stock S 347 $66.57 Disposed 115084 Indirect
2011-08-03 Class A Common Stock S 2026 $67.58 Disposed 113058 Indirect
2011-08-03 Class A Common Stock S 1279 $68.67 Disposed 111779 Indirect
2011-08-03 Class A Common Stock S 513 $69.83 Disposed 111266 Indirect
2011-08-04 Class A Common Stock S 780 $64.79 Disposed 110486 Indirect
2011-08-04 Class A Common Stock S 1147 $65.57 Disposed 109339 Indirect
2011-08-04 Class A Common Stock S 1438 $66.68 Disposed 107901 Indirect
2011-08-04 Class A Common Stock S 587 $67.63 Disposed 107314 Indirect
2011-08-04 Class A Common Stock S 213 $68.67 Disposed 107101 Indirect
2011-08-05 Class A Common Stock S 373 $61.21 Disposed 106728 Indirect
2011-08-05 Class A Common Stock S 720 $62.38 Disposed 106008 Indirect
2011-08-05 Class A Common Stock S 2015 $63.33 Disposed 103993 Indirect
2011-08-05 Class A Common Stock S 747 $64.06 Disposed 103246 Indirect
2011-08-05 Class A Common Stock S 267 $65.1 Disposed 102979 Indirect
2011-08-05 Class A Common Stock S 53 $66.21 Disposed 102926 Indirect

Footnotes

F1: Shares sold pursuant to a 10b5-1 trading plan.

F2: This transaction was executed in multiple trades at prices ranging from $66.16 to $67.06. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F3: This transaction was executed in multiple trades at prices ranging from $67.19 to $68.11. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $69.29 to $70.23. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $68.27 to $69.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F6: This transaction was executed in multiple trades at prices ranging from $64.22 to $65.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F7: This transaction was executed in multiple trades at prices ranging from $65.22 to $66.11. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F8: This transaction was executed in multiple trades at prices ranging from $66.25 to $67.17. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F9: This transaction was executed in multiple trades at prices ranging from $67.25 to $68.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F10: This transaction was executed in multiple trades at prices ranging from $68.35 to $69.08. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F11: This transaction was executed in multiple trades at prices ranging from $60.74 to $61.70. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F12: This transaction was executed in multiple trades at prices ranging from $61.74 to $62.73. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F13: This transaction was executed in multiple trades at prices ranging from $62.74 to $63.72. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F14: This transaction was executed in multiple trades at prices ranging from $63.74 to $64.72. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F15: This transaction was executed in multiple trades at prices ranging from $64.77 to $65.67. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F16: This transaction was executed in multiple trades at prices ranging from $66.10 to $66.32. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.