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TradeDoubler

Quarterly Report May 6, 2014

3209_10-q_2014-05-06_fa7b8cba-f79d-4366-bf5f-70b808cc770c.pdf

Quarterly Report

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Decreasing net sales, partly offset by lower costs

THE FIRST QUARTER JANUARY – MARCH 2014

  • Net sales were SEK 445 M (528), a decrease of 16 per cent year on year, or 19 per cent adjusted for changes in exchange rates.
  • Almost half of the revenue decline versus Q1 2013 was due to the following previously communicated factors; lower revenues from two large pan-European customers, a decline in France largely related to market specific reductions in the e-mail channel, reductions in non-core business and markets where offices recently were closed.
  • Gross margin amounted to 22.7 (22.6) per cent and gross profit was SEK 101 M (119), a decrease with 15 per cent. Adjusted for changes in exchange rates the decrease was 18 per cent. The gross profit generation relating to the above mentioned pan-European customers ceased during the latter part of the interim period. Gross profit relating to them amounted to SEK 5 M during the quarter.
  • Operating cost decreased by SEK 11 M compared to the first quarter 2013 and amounted to SEK 89 (100) M. The reduction was primarily a result of a significant reduction of staff to 367 (476). The decrease was mainly attributed to the restructuring programme announced at the end of last year.
  • EBITDA amounted to SEK 12 (19) M, lower costs compensated for more than half of the gross profit decline.
  • Cash flow from operating activities was SEK -75 M (5). The development during the quarter was due to a normalization of working capital.
  • Earnings per share, before and after dilution, amounted to SEK 0.10 (0.28).
  • Richard Julin was appointed to the new role Chief Revenue Officer and Tomas Ljunglöf was appointed as new CFO.

SIGNIFICANT EVENTS AFTER THE BALANCE SHEET DATE

Matthias Stadelmeyer has been appointed acting President and CEO of Tradedoubler while the recruitment process of a permanent CEO is ongoing. The Board decided in April that Rob Wilson would leave his position as President and CEO of Tradedoubler.

Jan-Mar Jan-Mar Full Year
FINANCIAL OVERVIEW, SEK M 2014 2013 Change %2 2013
Net sales 445 528 -19% 2,001
Gross profit 101 119 -18% 455
Gross margin 22.7% 22.6% 22.7%
Total costs excluding depreciation -89 -100 -14% -402
EBITDA 12 19 -42% 53
EBITDA margin 3% 4% 3%
Operating profit (EBIT) 7 15 -58% 24
Net investments in fixed assets -4 -9 -32
Cash-flow from operating activities -75 5 126
Liquid assets incl financial investments, at period's end 429 150 506
Net cash1
, at period's end
184 150 262

1Current investment and liquid assets excluding interest-bearing liabilities

2Per cent changes are adjusted for changes in exchange rates

ACTING CEO MATTHIAS STADELMEYER'S COMMENTS ON THE FIRST QUARTER 2014

"Tradedoubler is showing a continued decrease in net sales in the first quarter, while total market reported increasing revenues. The reduction in costs is explained by the recent restructure of the company. The execution has gone according to plan and is still expected to reduce operating costs by SEK 55 M on an annual basis, with full impact from second half of 2014.

The company's short term focus is to improve top-line developments and operational efficiency. Several projects have already been initiated with the aim to streamline internal processes, free up time for more client facing activities and improving operational performance. I see a substantial potential for further improvements.

I am proud of recently having been appointed acting CEO. Our solid financial position, active owners and dedicated personnel as well as our strong product offering and large pan European network of advertisers and publishers give us a good foundation to increase market share and turn the negative revenue trend around."

TRADEDOUBLER IN BRIEF: Tradedoubler is a leading European performance marketing company. It runs campaigns for over 2,000 advertisers through its network of more than 130,000 publishers in over 30 countries. In 2013 it generated SEK 27bn incremental revenue for its clients. Working through Tradedoublers advanced technology platform, publishers select ads and place them on their websites. These ads drive traffic back to the advertiser's website and if this results in the desired transaction the publisher is paid by the advertiser. Tradedoubler gets a commission for successful transactions. This business model is distinct from other forms of online marketing in that the advertiser only pays for results.

MARKET AND PRODUCT DEVELOPMENT

Tradedoubler's assessment of the market continues to be in line with the view recently outlined in the annual report for 2013. The combination of increased online and mobile commerce and digital advertising spend implies continued growth for performance marketing in Europe. However, growth is expected to be lower than the near double digit growth in total online marketing spend and margin pressure is expected to continue as the sector matures.

Within product development Tradedoubler continues to focus on developing its unique offering, including both affiliate and white-label technology. During the quarter the main focus has been to improve the company's mobile tracking and usage of data in performance marketing.

For further information see the Market and Product development sections in the 2013 annual report.

THE GROUP'S RESULTS

Consolidated net sales during the first quarter 2014 amounted to SEK 445 M (528), a decrease of 16 per cent or 19 per cent adjusted for changes in exchange rates. The decline versus the first quarter of 2013 is to a large extent due to the previously communicated factors; reduction of the e-mail channel in France, lower revenues from two large pan-European customers and reductions in non-core business and markets where offices were recently closed.

Gross profit during the quarter was SEK 101 M (119), a decrease by 15 per cent. Adjusted for changes in exchange rates the decrease was 18 per cent. The gross margin increased to 22.7 per cent (22.6). The gross profit generation relating to the above mentioned pan-European customers ceased during the latter part of the interim period. Gross profit relating to them amounted to SEK 5 M during the quarter.

In the first quarter operating costs, excluding depreciation, amounted to SEK 89 M (100). The restructuring programme communicated at year-end 2013 has progressed as planned and impacted the run-rate for the quarter positively. The programme will have full impact from second half of 2014.

Operating profit before depreciation and amortisation (EBITDA) during the quarter was SEK 12 M (19). Depreciation, amortisation and impairment losses was SEK 5 M (4) and operating profit (EBIT) amounted to SEK 7 M (15).

Financial income and expenses amounted to SEK -0.3 M (2.7) during the quarter. Financial income and expenses is driven by interest income and revaluations of the short term investments, which during the quarter has covered the interest expense related to the bond issue. Exchange rate effects has affected the quarter by SEK -0.7 M (2.7).

Profit after tax for the quarter amounted to SEK 4 M (12). Tax affected profit by SEK -2.4 M (-5.6).

NET SALES (SEK M) GROSS MARGIN (%)

ADJUSTED EBITDA (SEK M) ADJUSTED EBITDA/GP (%)

OPERATIONAL SEGMENTS

Performance Marketing

In Tradedoubler's core business, performance marketing, net sales during the first quarter amounted to SEK 431 M (502), which was a decline of 14 per cent. Adjusted for changes in exchange rates the decline was 18 per cent. Net sales within Affiliate declined 18 per cent whilst Technology declined 10 per cent adjusted for changes in exchange rates.

The decline within Affiliate is to a large extent due to lower volumes from two large pan-European clients combined with a weak performance in France, related to the significant reduction within the e-mail channel from the second quarter of 2013 and onwards. Also, the recent closure of offices in Denmark and Finland has impacted revenue negatively.

EBITDA for performance marketing during the first quarter was SEK 45 M (58). The decline in EBITDA is mainly due to the decline in net sales. Gross margin for Affiliate was the same as during the first quarter 2013 and the restructuring communicated and executed around year-end has not compensated for the decline in net sales. EBITDA for Technology grew by 2 per cent adjusted for changes exchange rates.

NET SALES PERFORMANCE MARKETING (SEK M) EBITDA MARGIN (%)

NET SALES OTHER (SEK M)

Other

Net sales within Tradedoublers non-core business, "Other", during the first quarter amounted to SEK 15 M (26), which was a decline of 43 per cent. Adjusted for changes in exchange rates the decline was 45 per cent. "Other" is primarily constituted of the non-strategic campaigns business which has declined rapidly.

EBITDA during the first quarter was SEK 1.2 M (-1.2). The EBITDA-level was maintained through reductions of the cost base.

Group management and support functions

Costs for group management and support functions during the first quarter amounted to SEK 34 M (38), a reduction of 9 per cent. Adjusted for changes in exchange rates the costs were reduced by 10 per cent. The costs for group management and support functions have been positively impacted by the restructuring programme communicated at year-end 2013.

Changes in segment reporting

As from the 1st of January 2014 Tradedoubler has changed its segment reporting. Tradedoubler will report the geographical segments within Affiliate, the segments Technology and Other. With the changes to the segment reporting the geographical segments within Affiliate and Technology are summing up to the core business, Performance marketing. As the campaigns business is considered non strategic it is reported separately as part of Other.

Segments and market units

SEK M Jan-Mar Jan-Mar Full year
Net Sales 2014 2013 2013
DACH 60 72 262
France & Benelux 117 148 500
North 81 84 344
South 51 58 238
UK & Ireland 108 126 497
Affiliate 417 487 1,842
Technology 14 15 60
Total Performance Marketing 431 502 1,902
Other 15 26 100
Total Net Sales 445 528 2,001

EBITDA

DACH 6 10 29
France & Benelux 9 17 45
North 8 8 29
South 4 7 22
UK & Ireland 7 6 33
Affiliate 34 48 158
Technology 11 10 43
Total Performance Marketing 45 58 201
Other 1 -1 4
Group mgmt & support functions -34 -38 -151
Total EBITDA 12 19 53

EBITDA/Net sales, %

Total EBITDA Margin 2.7 3.6 2.7
Other 8.1 -4.8 3.7
Total Performance Marketing 10.5 11.5 10.6
Technology 76.9 67.5 71.6
Affiliate 8.2 9.8 8.6
UK & Ireland 6.8 4.8 6.6
South 7.6 12.2 9.4
North 9.8 9.7 8.4
France & Benelux 7.7 11.2 9.0
DACH 10.3 13.9 11.1

CASH FLOW

Cash flow from operating activities before changes in working capital amounted to SEK 7 M (15) in the first quarter.

Changes in working capital during the quarter was SEK -82.6 M (-10.6). The favourable change in accounts receivable, publisher debt as well as prepayments from clients that contributed to the strong development in the fourth quarter was normalized during the first quarter, impacting working capital negatively. Cash flow from operating activities, after changes in working capital, amounted to SEK -75 M (5), compared to SEK 74 M in the fourth quarter 2013.

Net investments in intangible assets during the quarter amounted to SEK -4 M (-8), of which SEK -1.0 M (-1.9) relates to capitalised expenses for own personnel. These investments mainly consist of improvements to production and business systems as well as product development.

Tradedoubler invests the proceeds from the bond issue finalized in December 2013 in interest-bearing financial instruments. Net investments in short term investments amounted to SEK 52 M (0) during the quarter.

Cash flow during the quarter amounted to SEK -131 M (-4).

FINANCIAL POSITION

Cash and cash equivalents at the end of the quarter amounted to SEK 173 M (150) after being affected by translation differences of SEK 0 M (-10.0).

Interest bearing debt amounted to SEK 245 M (0) and was in full related to the five year senior unsecured bond loan issued during the fourth quarter 2013.

Net debt amounted to SEK 184 M (150).

Consolidated shareholders' equity amounted to SEK 512 M (482) at end of the quarter. The return on equity for the rolling 12 months period was 0.7 per cent (-1.5) and the equity/asset ratio has decreased to 37.5 per cent (43.4) which is due to the bond issue.

SEASONAL VARIATIONS

Tradedoubler's operations, particularly within Performance Marketing, fluctuate with the development of e-commerce and online advertising. There are seasonal variations particularly within e-commerce. The highest level of activity is before Christmas, which implies that the fourth quarter is normally the strongest for Tradedoubler.

THE PARENT COMPANY

The parent company's net sales amounted to SEK 28 M (31) during the first quarter 2014. Revenue primarily consisted of licensing revenue and remuneration from subsidiaries for centrally performed services.

Operating profit (EBIT) amounted to SEK -4 M (2).

Financial income and expenses amounted to SEK -1 M (7) during the quarter. Financial income and expenses is driven by interest income and revaluations of the short term investments which during the quarter has more than covered the interest expense related to the bond issue. Dividends from group companies amounted to SEK 0 M (3). Changes in exchange rates has impacted the quarter with SEK -1 M (3).

Profit after tax amounted to SEK -4 M (8) during the quarter.

The parent company's receivables from group companies amounted to SEK 106 M (102) at quarted-end, of which none (0) were non-current. The parent company's liabilities to group companies amounted to SEK 151 M (160), of which none (0) were non-current. Cash and cash equivalents amounted to SEK 84 M (30).

During the fourth quarter 2013 the parent company issued a bond loan with the nominal value of SEK 250 M. The proceeds from the bond loan and excess cash have been invested in short term investments and commercial paper. Short term commercial paper are disclosed in cash and cash equivalents.

Deferred tax assets amounted to SEK 29 M (24) at the end of the quarter. The deferred tax receivables are mainly related to carry-forwards of SEK 13 M and deferred tax receivables related to previous Group loans of SEK 14 M. For more information, see notes to the consolidated financial statements, note C2 Critical estimates and judgements in the Annual Report 2013.

EMPLOYEES

At the end of the first quarter Tradedoubler's staff corresponded to 367 (476) full-time equivalents (FTE), which includes full-time, temporary and contract employees.

Staff reductions from the restructuring programme announced at the end of the fourth quarter 2013 has in material aspects been executed during the first quarter and reduced the FTE´s from 449 at year-end 2013.

RISKS AND UNCERTAINTY FACTORS

Tradedoubler divides risks into market-related risks, operational risks, financial risks and legal risks. These risks are described on page 9 in the 2013 Annual Report.

No significant risks and uncertainty factors are considered to have arisen since the latest submitted annual report.

CRITICAL ESTIMATES AND JUDGEMENTS

For information regarding critical estimates and judgements in the financial statements see note C2 in the 2013 Annual Report.

No critical estimates or judgements are considered to have arisen since the latest submitted annual report.

TRANSACTIONS WITH RELATED PARTIES

No transactions between Tradedoubler and related parties impacting the company's financial position and results have taken place, aside from remuneration to board and senior executives.

MISCELLANEOUS

Significant events after the balance sheet date

Matthias Stadelmeyer has been appointed acting President and CEO of Tradedoubler while the recruitment process of a permanent CEO is ongoing. The Board decided in April that Rob Wilson would leave his position as President and CEO of Tradedoubler.

ACCOUNTING POLICIES

This interim report is prepared in accordance with IAS 34, Interim Financial Reporting and the Swedish Annual Accounts Act.

The nature of financial assets and liabilities are essentially the same as at December 31, 2013 and the carrying values are the same as the fair values.

For information on the accounting policies applied, see the 2013 Annual Report.

THE SHARE

The total number of shares at the end of the first quarter 2014 amounted to 42,807,449 of which 475,000 were in own custody. The average number of outstanding shares during the quarter was 42,332,449.

Earnings per share amounted to SEK 0.10 (0.28) during the first quarter. Equity per share amounted to SEK 12.1 (11.3) at the end of the quarter.

The share price closed at SEK 16.90 on the final trading day of the first quarter 2014, which was lower than at year-end 2013 when the share price closed at SEK 18.70.

LONG TERM FINANCIAL TARGETS

The Board's long term financial targets are to grow net sales in excess of 5 per cent annually in local currency and deliver an EBITDA/Gross profit-ratio in excess of 20 per cent over a business cycle.

PRESENTATION OF THE INTERIM REPORT

This interim report will be presented at a teleconference on the 6 th of May 2014 at 10.00 a.m. CET. The presentation will be held in English and may be followed via webcast on the website:

http://financials.tradedoubler.com/en-gb/investorrelations

and by telephone: Sweden: +46 8 505 982 61 UK: +44 207 660 20 79 US: +1 855 716 15 92

The presentation material will be published concurrently with the interim report.

FINANCIAL INFORMATION

Interim report Jan – Jun 2014 25 July 2014 Interim report Jan – Sep 2014 29 October 2014 Year-end report 2014 6 February 2015

CONTACT INFORMATION

Matthias Stadelmeyer, acting President and CEO, telephone +46 8 405 08 00

Tomas Ljunglöf, CFO, telephone +46 8 405 08 00 E-mail: [email protected]

ENGLISH VERSION

Both an English version and a Swedish version of this report have been prepared. In the event of a difference between the two reports, the Swedish version shall prevail.

OTHER

Tradedoubler discloses the information provided herein pursuant to the Swedish Securities Markets Act. The information was released for publication on 6th of May 2014 at 08.00 a.m. CET. Numerical data in brackets refers to the corresponding period in 2013 unless otherwise stated. Rounding off differences may arise.

REVIEW

This interim report has not been subject to review by the company's auditor Ernst & Young AB.

Stockholm, 6 May 2014

Matthias Stadelmeyer Acting President and CEO

Consolidated income statement

Jan-Mar Jan-Mar Full year
SEK 000s 2014 2013 2013
Net Sales 445,267 527,863 2,001,339
Cost of goods sold -344,005 -408,395 -1,546,038
Gross profit 101,262 119,468 455,301
Selling expenses -55,554 -64,960 -254,911
Administrative expenses -29,623 -29,924 -136,675
Development expenses -9,231 -9,668 -40,207
Operating profit 6,854 14,915 23,508
Net financial items -291 2,687 -3,413
Profit before tax 6,563 17,602 20,096
Tax -2,431 -5,571 -8,702
Net Profit 4,132 12,031 11,393

All earnings accrue to the parent company's shareholders.

Consolidated statement of comprehensive income

Jan-Mar Jan-Mar Full year
SEK 000s 2014 2013 2013
Profit for the period, after tax 4,132 12,031 11,393
Other comprehensive income
Items that subsequently will be reversed in the income statement
Translation difference, net after tax 1,178 -18,361 12,650
Total comprehensive income for the period, after tax 5,310 -6,330 24,043
Comprehensive income attributable to:
Parent company shareholders 5,310 -6,330 24,043

Earnings per share

Jan-Mar Jan-Mar Full year
SEK 2014 2013 2013
Earnings per share 0.10 0.28 0.27
Number of Shares
Weighted average 42,332,449 42,677,449 42,500,116

The earnings per share above apply before and after dilution.

Key ratios - Group

Jan-Mar Jan-Mar Full year
2014 2013 2013
Gross profit (GP) / revenue (%) 22.7 22.6 22.7
EBITDA / revenue (%) 2.7 3.6 2.7
EBITDA / gross profit (GP) (%) 11.9 15.9 11.7
Equity/assets ratio (%) 37.5 43.4 34.5
Return on equity (12 months) (%) 0.7 -1.5 2.3
Average number of employees 389 472 463
Return on Capital Employed (12 months) (%) 3.3 0.6 3.8
Working Capital end of period (SEK M) -143 -116 -227
Cash-flow from operating activities per share, SEK -1.78 0.11 2.95
Equity per share, SEK 12.1 11.3 12.0
Stock price at the end of the period, SEK 16.9 15.0 18.7

Consolidated statement of financial position

31 Mar 31 Mar 31 Dec
SEK 000s 2014 2013 2013
Assets
Non-current assets
Intangible fixed assets 424,280 400,799 423,569
Tangible fixed assets 5,060 9,045 5,909
Other non-current receivables 4,207 3,547 4,228
Deferred tax assets 40,607 34,540 40,125
Total non-current assets 474,154 447,931 473,832
Accounts receivable 420,971 471,226 459,910
Tax assets 13,345 8,671 7,284
Other current receivables 27,386 33,360 21,436
Short term investments 255,820 - 201,794
Cash & cash equivalents 173,366 150,302 304,662
Total current assets 890,888 663,559 995,085
Total assets 1,365,042 1,111,490 1,468,917
Shareholders' equity and liabilities
Shareholders' equity 511,917 482,052 506,535
Deferred tax liabilities 4,597 4,597 4,597
Other provisions 1,137 971 945
Bond loan 244,859 - 244,586
Total long-term liabilities 250,593 5,568 250,128
Accounts payable 14,620 7,135 21,689
Current liabilities to publishers 399,448 377,891 451,261
Tax liabilities 10,700 2,944 4,020
Other current liabilities 177,764 235,900 235,284
Total current liabilities 602,532 623,870 712,254
Total shareholder´s equity and liabilities 1,365,042 1,111,490 1,468,917

Consolidated statement of changes in equity

Jan-Mar Jan-Mar Full year
SEK 000s 2013 2013 2013
Opening balance 506,535 488,382 488,382
Total comprehensive income for the period 5,310 -6,330 24,043
Equity-settled share-based payments 71 - 181
Repurchase of shares - - -6,071
Dividend - - -
Closing balance 511,917 482,051 506,535

All capital accrues to the parent company's shareholders.

Consolidated statement of cash flows

Jan-Mar Jan-Mar Full year
SEK 000s 2014 2013 2013
Operating activities
Profit before tax 6,563 17,602 20,096
Adjustments for items not included in cash flow 2,997 2,349 54,004
Income taxes paid -2,239 -4,594 -10,241
Cash flow from operating activities before changes in working
capital 7,321 15,357 63,859
Changes in working capital -82,577 -10,603 61,682
Cash flow from operating activities -75,256 4,754 125,541
Investing activities
Net investments in intangible assets -4,120 -8,160 -29,834
Net investments in tangible assets -53 -714 -1,559
Net investments in financial assets 2
5
-30 -446
Net investments in short term investments -51,965 - -203,098
Cash flow from investing activities -56,113 -8,904 -234,937
Financing activities
External loans - - 244,586
Repurchase of own shares - - -6,071
Dividend paid to parent company's shareholders - - -
Cash flow from financing activities - - 238,515
Cash flow for the period from continuing operations -131,369 -4,150 129,119
Cash flow for the period -131,369 -4,150 129,119
Cash and cash equivalents
On the opening date 304,662 164,445 164,445
Translation difference in cash and cash equivalents 7
3
-9,993 11,098
Cash and cash equivalens on the closing date 173,366 150,302 304,662
Adjustments for non-cash items
Depreciation 5,215 4,135 29,892
Other -2,218 -1,786 24,112
Total non-cash items 2,997 2,349 54,004

Income statement – Parent company

Jan-Mar Jan-Mar Full year
SEK 000s 2014 2013 2013
Net Sales 27,913 31,408 121,568
Cost of goods sold -69 -107 -1,831
Gross profit 27,845 31,301 119,737
Selling expenses -1,104 -79 -1,099
Administrative expenses -24,875 -22,310 -107,498
Development expenses -6,136 -6,924 -28,312
Operating profit -4,270 1,988 -17,173
Net financial items -642 6,869 63,849
Profit before tax -4,912 8,857 46,676
Tax 1,048 -1,243 3,499
Net profit -3,863 7,614 50,175

Balance sheet – Parent company

31 Mar 31 Mar 31 dec
SEK 000s 2014 2013 2013
Assets
Intangible assets 60,525 60,024 60,624
Equipment, tools, fixtures and fittings 795 2,775 1,047
Participation in group companues 160,881 198,105 160,881
Deffered tax assets 29,369 23,579 28,321
Total non-current assets 251,571 284,483 250,872
Accounts receivable 4,581 4,851 4,430
Receivables from Group companies 105,550 101,601 109,888
Tax assets 990 3,064 1,599
Other current receivables 11,900 9,598 8,763
Short term investments 255,820 - 201,794
Cash & cash equivalents 83,980 30,245 154,374
Total current assets 462,820 149,359 480,847
Total assets 714,390 433,843 731,719
Shareholders' equity and liabilities
Shareholders equity 212,597 179,719 216,390
Bond loan 244,859 - 244,586
Accounts payable 9,199 3,183 11,291
Liabilities to Group companies 150,799 159,864 156,205
Other liabilities 96,936 91,077 103,247
Total current liabilities 501,793 254,123 515,329
Total shareholder´s equity and liabilities 714,390 433,843 731,719

Pledged assets and contingent liabilities

31 Mar 31 Mar 31 dec
SEK 000s 2014 2013 2013
Group
Pledged assets none none none
Rent deposits 5,737 3,547 5,759
Contingent liabilities none none none
Parent company
Pledged assets none none none
Rent deposits 1,530 none 1,530
Contingent liabilities 2,970 2,088 2,715

Quarterly summary

Consolidated income statement

Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun
SEK 000s 2014 2013 2013 2013 2013 2012 2012 2012
Net Sales 445,267 504,323 478,835 490,318 527,863 567,738 526,115 573,660
Cost of goods sold -344,005 -389,640 -371,637 -376,367 -408,395 -433,151 -406,399 -432,873
Gross profit 101,262 114,683 107,198 113,951 119,468 134,587 119,715 140,786
Total costs -94,407 -136,830 -91,735 -98,674 -104,553 -136,711 -127,475 -143,549
Operating profit 6,854 -22,147 15,463 15,277 14,915 -2,124 -7,760 -2,763
Net financial items -291 -3,474 1,074 -3,700 2,687 -1,092 2,223 -1,088
Profit before tax 6,563 -25,620 16,537 11,577 17,602 -3,216 -5,537 -3,852
Tax -2,431 5,229 -4,011 -4,348 -5,571 4,365 -5,041 -6,988
Net profit 4,132 -20,392 12,525 7,229 12,031 1,149 -10,577 -10,839

Consolidated statement of financial position

31 Mar 31 Dec 30 Sep 30 Jun 31 Mar 31 Dec 30 Sep 30 Jun
SEK 000s 2014 2013 2013 2013 2013 2012 2012 2012
Assets
Intangible fixed assets 424,280 423,569 420,936 420,267 400,799 408,364 423,595 427,356
Other fixed assets 49,875 50,263 42,673 45,682 47,132 49,771 51,320 42,277
Current receivables 461,703 488,630 517,463 503,181 513,257 567,494 553,547 622,317
Short term investments 255,820 201,794 - - - - - -
Cash & cash equivalents 173,366 304,662 186,303 166,592 150,302 164,445 173,288 179,352
Total assets 1,365,042 1,468,917 1,167,375 1,135,723 1,111,490 1,190,074 1,201,749 1,271,302
Shareholders' equity and liabilities
Shareholders' equity 511,917 506,535 513,107 503,439 482,052 488,382 497,734 522,329
Long-term non-interest bearing debt 5,734 5,542 5,441 5,605 5,568 5,609 7,743 8,479
Long-term interest bearing debt 244,859 244,586 - - - - - -
Current non-interest bearing debt 602,532 712,254 648,826 626,680 623,870 696,083 696,272 740,494
Total shareholder´s equity and
liabilities 1,365,042 1,468,917 1,167,375 1,135,723 1,111,490 1,190,074 1,201,749 1,271,302

Consolidated statement of cash flows

Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun
SEK 000s 2014 2013 2013 2013 2013 2012 2012 2012
Operating activities
Profit before tax 6,563 -25,620 16,537 11,577 17,602 -3,216 -5,537 -3,851
Adjustments for items not included in
cash flow
2,997 39,648 4,861 7,145 2,349 22,867 3,815 21,373
Tax paid -2,239 -4,694 -3,563 2,612 -4,594 -4,381 -7,355 -291
Cash flow from changes in working
capital
-82,577 64,894 11,571 -4,180 -10,603 -21,870 22,515 -29,978
Cash flow from operating activities -75,256 74,228 29,406 17,153 4,754 -6,600 13,438 -12,747
Cash flow from investing activities -56,113 -210,651 -6,765 -8,617 -8,904 -8,428 -10,629 -9,596
Cash flow from financing activities - 244,586 - -6,071 - - - -64,016
Cash flow for the period -131,369 108,163 22,641 2,465 -4,150 -15,028 2,809 -86,359
Cash and cash equivalents
On the opening date 304,662 186,303 166,592 150,302 164,445 173,287 179,352 268,222
Translation difference 73 10,196 -2,930 13,825 -9,993 6,187 -8,873 -2,511
Cash and cash equivalens on the 173,366 304,662 186,303 166,592 150,302 164,445 173,287 179,352
closing date

Key ratios - Group

Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun
2014 2013 2013 2013 2013 2012 2012 2012
Gross profit (GP) / revenue (%) 22.7 22.7 22.4 23.2 22.6 23.7 22.8 24.5
EBITDA / revenue (%) 2.7 -1.2 4.3 4.0 3.6 1.2 -0.6 0.0
EBITDA / gross profit (GP) (%) 11.9 -5.2 19.2 17.4 15.9 5.2 -2.6 0.2
Equity/assets ratio (%) 37.5 34.5 44.0 44.3 43.4 41.0 41.4 41.1
Return on equity last 12 months (%) 0.7 2.3 6.5 1.9 -1.5 -1.9 4.9 10.7
Average number of employees 389 454 455 470 472 479 489 487
Return on Capital Employed last 12
months (%)
3.3 3.8 8.8 4.1 0.6 0.2 7.9 15.2
Working capital at periods end (SEK
M)
-143 -227 -133 -123 -116 -134 -140 -124
Cash-flow from operating activities
per share, SEK
-1.78 1.75 0.69 0.40 0.11 -0.15 0.31 -0.30
Equity per share, SEK 12.1 12.0 12.1 11.9 11.3 11.4 11.7 12.2
Stock price at the end of the period,
SEK
16.9 18.7 21.0 17.1 15.0 12.5 14.0 16.9

Segments

Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun
SEK M 2014 2013 2013 2013 2013 2012 2012 2012
DACH
Net sales 60.3 62.7 61.7 66.2 71.7 76.3 63.9 68.6
EBITDA 6.2 4.1 6.9 8.0 10.0 8.2 7.5 9.0
France & Benelux
Net sales 116.6 124.0 109.0 119.9 147.5 147.5 129.6 135.7
EBITDA 9.0 8.2 8.7 11.7 16.6 13.3 11.6 12.7
North
Net sales 80.9 94.4 83.5 81.8 84.2 91.3 78.0 86.5
EBITDA 7.9 3.3 9.3 8.0 8.2 9.2 8.2 8.7
South
Net sales 50.6 56.2 64.1 60.0 57.9 63.5 66.2 69.8
EBITDA 3.9 2.3 6.6 6.3 7.1 7.3 7.4 10.6
UK & Ireland
Net sales 108.0 127.5 123.8 120.0 125.6 135.7 144.8 152.3
EBITDA 7.3 8.9 9.1 9.0 6.0 8.1 2.8 8.6
Technology
Net sales 14.1 15.1 14.9 14.9 15.1 16.0 14.2 17.5
EBITDA 10.8 9.6 11.6 11.5 10.2 10.6 9.2 12.2
Other
Net sales 14.7 24.5 21.9 27.5 26.0 37.5 29.4 43.2
EBITDA 1.2 1.8 0.8 2.3 -1.2 -1.5 -2.6 1.4
Group management & support functions
Net sales - - - - - - - -
EBITDA -34.3 -44.3 -32.4 -37.1 -37.6 -48.3 -47.1 -62.9
Total
Net sales 445.3 504.3 478.8 490.3 527.9 567.7 526.1 573.7
EBITDA 12.1 -6.0 20.6 19.8 19.1 6.9 -3.1 0.3

KEY RATIOS - DEFINITIONS

Return on equity. Profit for the period as a per centage of average equity calculated as opening plus closing equity divided by two.

Return on capital employed. Operating profit plus interest income as a per centage of average capital employed calculated as opening plus closing capital employed divided by two.

Equity per share. Equity divided by the number of outstanding shares on the balance sheet date.

Earnings per share. Net profit for the period attributable to the parent company's shareholders divided by the average number of shares.

Earnings per share after full dilution. Net profit/loss for the period divided by the average number of shares calculated after full dilution.

Cash flow per share. Cash flow divided by the average number of outstanding shares.

Operating margin. Operating profit as a per centage of sales.

Equity/assets ratio. Equity as a per centage of the balance sheet total.

Capital employed. Total assets less current and non-current non interest-bearing liabilities including deferred tax liabilities.

Working capital. Total current assets less cash and cash equivalents, short term investments, tax assets and total current liabilities plus tax liabilities.

GLOSSARY

AdCode. An ad display system which is used in order to optimise and display the best ad on a publisher's website.

Affiliate. Used for a website which via adverts directs Internet visitor traffic to the advertising company's website.

Affiliate network. A system where advertisers that want to boost their Internet sales are matched together with website owners that want to boost their advertising revenue by means of an affiliate programme.

Affiliate programme. An agreement where the advertiser pays a fee to the publisher in order to relay traffic to the advertiser's website.

App download tracking. Software that enables the advertiser to monitor and obtain statistics about when consumers download and install software from the advertiser and how they use the software afterwards.

Cost-per-action (CPA). Means that the advertisers pay a fee which either is based on the sales generated by the advertising or on the number of leads (principally registrations) generated by the advert.

Cost-per-click (CPC). This pricing model means that advertisers pay a fee based on the number of clicks or unique visitors generated by the advertising.

Cost-per-lead (CPL). Means that the advertisers pay a fee which is based on the number of leads (primarily registrations) generated by the advert.

Cost-per-thousand impressions (CPM). A pricing model where advertisers pay a fee based on the number of views of an advert.

E-mail publishers. Use e-mail to send out targeted offers to a list of recipients.

EBIT. Earnings before interest and tax.

EBITDA. Earnings before interest, tax, depreciation and amortisation.

Full-time equivalent (FTE) or full-time employees. The total number of full-time and temporary as well as contract employees.

Performance-based. Collective term for marketing activities on the Internet where publishers only get paid when a predetermined transaction is generated.

Product feed. A distribution system where advertisers can upload their product databases in order to enable publishers to create content and ads on their websites.

Publisher. (Also called affiliate) Websites that agree on display of adverts and direct Internet visitor traffic to the Advertising company's website.

Trackability. The process and method for follow-up of website traffic, primarily through use of cookies.

Portals. Websites which act as a gateway to the Internet and offer broad content and large volumes of traffic. On the portal, there are several links, a search engine and other services, for instance, free e-mail or filters and blocking possibilities.

Search engine optimizing publishers. Own websites which use search engines, e.g. Google and Yahoo!, in combination with their own knowledge about the search engine and the advertiser in order to display the advertiser high up in the search results list. These publishers help to generate greater volumes.

Voucher code. Voucher codes that are created and easily distributed to consumers via a publisher's website. The consumer can then use the voucher code when purchasing a product/service from the advertiser.

THIS IS TRADEDOUBLER

Tradedoubler is a leading international performance marketing and technology company which generated more than SEK 27 bn incremental revenue for its clients in 2013 through e- and mcommerce.

  • Number of advertisers: 2,000
  • Number of publishers: 130,000
  • Net sales 2013: SEK 2,001.3M
  • Gross profit margin 2013: 22.7 per cent
  • Market capitalization (close of quarter): SEK 715 M

Business Model

Tradedoubler devises and implements performance marketing strategies for companies who want to boost their online revenue.

Working through Tradedoubler's advanced performance marketing technology platform, publishers select advertisements and place them on their websites. These advertisements drive traffic back to the advertiser's website and if that traffic results in the desired transaction the publisher receives a payment from the advertiser. Tradedoubler is paid a commission for every successful transaction. This business model is distinct from other forms of online marketing such as display and search in that the advertiser only pays for results.

Performance marketing - Tradedoubler's core business

Tradedoubler's core business is based on its Technology Platform which gives the advertisers a broad range of technical possibilities combined with a vast range of publishers connected to the network. The performance marketing business is measuring what activity is generated by the advertisement enabling payment to be linked to a specific action, such as a sale or lead.

One of the key competitive advantages of Tradedoubler's performance marketing solution is its ability to track across between online, mobile web and app solutions.

Tradedoubler's international network enables it to help its advertisers expand into markets where they do not have a physical presence. Its client services team can offer a single point of contact for advertisers requiring account management across multiple markets. Tradedoubler has vertical expertise in travel, fashion, health & beauty, retail, electronic consumer goods, finance and telecoms and counts some of the most renowned companies in the world among its clients.

The Technology Offering

The Tradedoubler Technology Platform is also offered as an advanced, Software-as-a-Service solution that provides larger advertisers and digital media agencies with the means to manage performance marketing programmes in-house. More than 200 clients currently use the company's technology platform.

Tradedoubler's powerful Technology Platform enables clients to run their own private network. Alternatively, they can combine their own private network with the reach and performance benefits of Tradedoubler's fully managed international publisher network. The company's ability to offer larger clients a powerful technology solution is vital in order to achieve the goal of creating long-term and strategic added value for clients.

The Tradedoubler Technology Platform supports the administration and management of performance marketing programmes as well as tracking of other online marketing channels such as email, search and display campaigns. Advertisers can benefit from lower costs, direct contact with their partners and the mapping of the entire customer journey across all channels, with real-time monitoring and reporting.

Tradedoubler's market units

Tradedoubler is organized into five market units: DACH, France & Benelux, North, South and UK & Ireland.

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