Quarterly Report • Nov 7, 2014
Quarterly Report
Open in ViewerOpens in native device viewer
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full Year | |||
|---|---|---|---|---|---|---|---|
| FINANCIAL OVERVIEW, SEK M | 2014 | 2013 | Change %2 | 2014 | 2013 | Change %2 | 2013 |
| Net sales | 424 | 479 | -18% | 1,280 | 1,497 | -19% | 2,001 |
| Gross profit excluding change related items | 9 1 |
107 | -21% | 283 | 341 | -21% | 455 |
| Gross margin (%) | 21.4% | 22.4% | 22.1% | 22.8% | 22.7% | ||
| Operating costs excl. depr. and change related costs | -79 | -87 | -15% | -255 | -281 | -13% | -380 |
| EBITDA excluding change related items | 1 2 |
2 1 |
-48% | 2 8 |
5 9 |
-58% | 7 5 |
| EBITDA-margin (%) | 2.9% | 4.3% | 2.2% | 4.0% | 3.8% | ||
| Change related items³ | 6 | - | -6 | - | -22 | ||
| EBITDA | 1 8 |
2 1 |
-20% | 2 1 |
5 9 |
-68% | 5 3 |
| Operating profit (EBIT) | 1 3 |
1 5 |
5 | 4 6 |
2 4 |
||
| Net investments in non-financial fixed assets | -3 | -6 | -11 | -24 | -31 | ||
| Cash-flow from operating activities | 3 0 |
2 9 |
-88 | 5 1 |
126 | ||
| Liquid assets incl financial investments, at period's end | 410 | 186 | 410 | 186 | 506 | ||
| Net cash1 , at period's end |
165 | 186 | 165 | 186 | 262 |
1Current investment and liquid assets less interest-bearing liabilities
2Per cent changes are adjusted for changes in exchange rates
³Change related items during Q3 2014 relates to a one-off cost of SEK 2 M and a positive one-time adjustment of the publisher debt of SEK 8 M
"Underlying gross profit in our core business developed in line with the trend from recent quarters. Adjusted for FX changes and one-offs, operating costs year-to-date were SEK 38 M lower than last year and have compensated for slightly more than half of the total gross profit decline. As previously communicated, the annual cost reduction relating to the restructure at year-end 2013, with full impact from the second half of 2014, is expected to be SEK 55 M. However, the new strategy launched today implies significant expenditures to enhance the core offerings in affiliate and technology as well as build new functionalities. As an initial and immediate step 25 additional developers are being recruited.
We are continuously focusing on improving profitability and stabilising revenue through operational efficiency. I see substantial potential for improvements and I am content with the progress we are making. Nevertheless it will take time until we see the financial impact of these efforts. Our strategic objective is to take performance marketing to a new level. We will open our platform to use multiple high quality traffic sources to create smarter results for our clients based upon in-depth insights into online consumer behaviour enabled by data-driven analysis.
We start a challenging, yet exciting journey. Our solid financial position, active owners, dedicated personnel and new strategy give us a strong foundation to address a substantially larger part of the total European performance marketing arena."
"Since we pioneered affiliate marketing in 1999 we have been creating results for our clients and partners and will now take performance marketing to a new level, becoming the leader in creating smarter results through our three main areas; traffic, technology and expertise.
We will achieve this through the optimisation of multiple high quality traffic sources, the use of our proprietary integrated performance marketing technology and deep, data-driven insights into online consumer behaviour.
We will open our platform to multiple sources of high-quality traffic that will enable the realisation of customer-specific performance marketing objectives. We will provide our clients with new opportunities for their performance marketing mix and they can thereby address a substantially larger market through Tradedoubler.
We will develop our technology further and will offer an integrated advertising technology platform that enables optimisation based on data-insights and the efficient delivery of targeted advertising. A data management platform will leverage data-driven insights and enable us to understand consumer behaviour in detail.
At Tradedoubler we are proud of 15 years of performance marketing expertise and will use our deep knowledge about online consumer behaviour to plan and design effective performance marketing campaigns and programmes for our clients.
As a first step in realising the strategy, we have launched ADAPT, a leading business intelligence tool that enables digital marketers to access KPI-based data which they need to make smarter business decisions. ADAPT is the first in a series of product launches planned during the strategy implementation period. It is an example of Tradedoubler creating smarter results for our clients by providing:
Customised dashboards to capture and interact with specific customised data-sets
ADAPT's unique functionalities have been missing in our market and will help to cure the condition of data blindness and analysis paralysis as it provides clients with the most important marketing and sales information where and when it is needed the most. With this we help our clients to reach their performance marketing targets by generating smarter results.
The new strategy is the result of a thorough strategy process involving key managers and working in close cooperation with the Board of Directors. Newly appointed senior managers, who combine a broad set of competencies with many years' experience both at Tradedoubler and within our industry, will lead the strategy realisation. Some of these managers have recently been promoted and now have company-wide responsibilities for areas such as new sales and client services. These managers will work closely with our country managers.
We are working closely with some of our largest customers on improving our core offering and realising the strategy. Our clients will benefit directly from new functionalities and from our ability to create smarter results for them through higher traffic volume and through our integrated performance marketing platform.
The immediate benefits of the new strategy for our clients are re-defined and customised service levels, better usability of our systems and automation. The full strategy implementation includes, as an initial and immediate step, the ongoing recruitment of 25 additional developers.
Our clients will start to realise the benefits from our new strategy during 2015 and we expect a positive revenue impact from new offerings related to the strategy realisation in 2016.
For further information about Tradedoubler's business model, see page 16.
The combination of increased online and mobile commerce and digital advertising spend is positive for Tradedoubler. Nevertheless, the performance marketing sector in Europe is changing rapidly and other channels like ad exchanges, social media and other formats including video and mobile are increasing their market share while growth within traditional affiliate marketing is declining. To address a larger part of this dynamic marketplace Tradedoubler launched a new strategy concurrent with this report. As a first step Tradedoubler introduces ADAPT, a leading business intelligence tool. Future product development will focus on enhancements of Tradedoublers unique product offering, including both affiliate and white-label technology, as well as building new functionalities. For further information regarding the strategy and upcoming product development see page 2.
Consolidated net sales during the interim period were SEK 1,280.2 M (1,497.0), a decline of 14 per cent or 19 per cent adjusted for changes in exchange rates. During the third quarter, net sales amounted to SEK 424.1 M (478.8), which was a decline of 11 per cent or 18 per cent adjusted for changes in exchange rates. More than half of the decline versus the third quarter of last year was due to lower revenues from two large pan-European customers and reductions in non-core business.
Gross profit in the interim period was SEK 290.9 M (340.6). In the third quarter gross profit was affected by a positive onetime adjustment on cost of revenue of SEK 8.1 M, related to a new valuation methodology for the publisher debt, based on aging analysis. Gross profit during the interim period, excluding the change related item, amounted to SEK 282.7 M (340.6), a decline of 17 per cent or 21 per cent adjusted for changes in exchange rates. During the third quarter, gross profit was 98.9 M (107.2). Excluding change related items, gross profit amounted to SEK 90.8 M (107.2), a decrease of 15 per cent or 21 per cent adjusted for changes in exchange rates.
The gross profit generation relating to the above mentioned pan-European customers almost ceased at the end of the first quarter. Gross profit from these customers was SEK 5.0 M in the first quarter and approximately SEK 0.5 M in the second and third quarters. The gross margin, excluding change related items, was 22.1 per cent (22.8) during the interim period and 21.4 per cent (22.4) in the third quarter. The gross margin decrease during the interim period can primarily be explained by a relatively larger revenue decrease within non-core business, with higher than average margins.
Operating costs, excluding depreciation, amounted to SEK 269.4 M (281.2) during the interim period. Change related costs were SEK 14.4 M, primarily attributed to tax related costs reffering to the administrative closure of offices and the dismissal of former CEO and Chief Strategy Officer. At the same time the restructuring programme communicated at year-end 2013 has continued to impact the cost for the interim period positively. Excluding change related costs, operating costs excluding depreciation was SEK 254.9 M (281.2) during the interim period, a reduction of 9 per cent or 13 per cent adjusted for changes in exchange rates. Operating costs excluding depreciation in the third quarter was SEK 80.7 M (86.6) and SEK 78.7 M (86.6) excluding change related cost, the latter is a reduction of 9 per cent or 15 per cent adjusted for changes in exchange rates.
Operating profit before depreciation and amortisation (EBITDA) during the interim period was SEK 21.5 M (59.4). Adjusted for change related items, EBITDA was SEK 27.8 M (59.4), a decrease of 53 per cent or 58 per cent adjusted for changes in exchange rates. The weakening of the Swedish krona has affected EBITDA positively in the interim period with some SEK 5 M, compared to same period last year. In the third quarter, EBITDA amounted to SEK 18.2 M (20.6). Excluding change related items, EBITDA was SEK 12.1 M (20.6), a decline of 41 per cent or 48 per cent adjusted for exchange rates.
Depreciation and amortisation was SEK 16.1 M (13.7) and operating profit (EBIT) amounted to SEK 5.4 M (45.7) during the interim period. Adjusted for change related items, EBIT was SEK 11.7 M (45.7). EBIT during the third quarter was SEK 12.6 M (15.5) and SEK 6.5 M (15.5) adjusted for change related items.
Financial income and expenses amounted to SEK –9.7 M (0.1) during the interim period. Financial income and expenses was mainly affected by interest income and revaluations of the short term investments and interest expense related to the bond issue. Exchange rate effects in the interim period were SEK -6.1 M (0.0). During the third quarter, financial income and expenses amounted to SEK -5.0 M (1.1) and included exchange rate effects of SEK -2.3 M (0.7).
Profit after tax for the interim period was SEK -6.4 M (31.8), corporate income tax affected profit by SEK -2.1 M (-13.9). Profit after tax for the third quarter was SEK 5.2 M (12.5).
In Tradedoublers core business, Performance Marketing, net sales during the interim period amounted to SEK 1,247.2 M (1,421.7), which was a decline of 12 per cent. Adjusted for changes in exchange rates the decline was 17 per cent. During the third quarter, net sales was SEK 417.4 M (456.9), which was a decline of 9 per cent or 15 per cent adjusted for changes in exchange rates. Net sales for Affiliate, declined 8 per cent or 15 per cent adjusted for exchange rates in the third quarter. Net sales within Technology declined 17 per cent or 23 per cent adjusted for exchange rates. The net sales decline in the third quarter within Affiliate was to a large extent due to almost ceased volumes from two large pan-European clients.
EBITDA for Performance Marketing during the interim period was SEK 120.9 M (164.3), and SEK 118.0 M (164.3) adjusted for change related cost. During the third quarter, EBITDA was SEK 41.7 M (52.1). The decline in EBITDA was predominently due to the decrease in net sales. The restructure communicated around year-end 2013 has partly compensated for the decline in gross profit.
During the interim period net sales within Tradedoublers noncore business, "Other" amounted to SEK 33.0 M (75.3), which was a decline of 56 per cent. Adjusted for changes in exchange rates the decline was 58 per cent. "Other" is primarily constituted of the non-strategic campaigns business, which has declined rapidly. Net sales within "Other" was SEK 6.7 M (21.9) during the third quarter.
EBITDA was SEK 2.0 M (1.9) during the interim period and SEK 0.2 M (0.8) during the third quarter. The EBITDA-level was maintained through reductions costs.
Costs for group management and support functions during the interim period amounted to SEK 101.4 M (106.8), a reduction of 5 per cent or 7 per cent adjusted for changes in exchange rates. During the third quarter, costs for group management and support functions was SEK 23.6 M (32.3), a reduction of 27 per cent or 30 per cent adjusted for changes in exchange rates.
| SEK M | Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year |
|---|---|---|---|---|---|
| Net Sales | 2014 | 2013 | 2014 | 2013 | 2013 |
| DACH | 4 6 |
6 2 |
152 | 200 | 262 |
| France & Benelux | 9 3 |
109 | 312 | 376 | 500 |
| North | 8 0 |
8 4 |
235 | 250 | 344 |
| South | 5 2 |
6 4 |
147 | 182 | 238 |
| UK & Ireland | 133 | 124 | 362 | 369 | 497 |
| Affiliate | 405 | 442 | 1,208 | 1,377 | 1,842 |
| Technology | 1 2 |
1 5 |
3 9 |
4 5 |
6 0 |
| Total Performance Marketing | 417 | 457 | 1,247 | 1,422 | 1,902 |
| Other | 7 | 2 2 |
3 3 |
7 5 |
100 |
| Total Net Sales | 424 | 479 | 1,280 | 1,497 | 2,001 |
| EBITDA | |||||
| DACH | 4 | 7 | 1 4 |
2 5 |
2 9 |
| France & Benelux | 7 | 9 | 2 2 |
3 7 |
4 5 |
| North | 9 | 9 | 2 3 |
2 6 |
2 9 |
| South | 5 | 7 | 1 1 |
2 0 |
2 2 |
| UK & Ireland | 8 | 9 | 2 2 |
2 4 |
3 3 |
| Affiliate | 33 | 41 | 92 | 131 | 158 |
| Technology | 9 | 1 2 |
2 9 |
3 3 |
4 1 |
| Total Performance Marketing | 42 | 52 | 121 | 164 | 200 |
| Other | 0 | 1 | 2 | 2 | 4 |
| Group mgmt & support functions | -24 | -32 | -101 | -107 | -150 |
| Total EBITDA | 18 | 21 | 21 | 59 | 53 |
| EBITDA/Net sales, % | |||||
| DACH | 9.5 | 11.2 | 8.9 | 12.5 | 11.1 |
| France & Benelux | 7.4 | 7.9 | 7.1 | 9.8 | 9.0 |
| North | 10.9 | 11.2 | 10.0 | 10.2 | 8.4 |
| South | 9.7 | 10.3 | 7.7 | 11.0 | 9.4 |
| 5.9 | 7.3 | 6.0 | 6.5 | 6.6 |
|---|---|---|---|---|
| 8.1 | 9.2 | 7.6 | 9.5 | 8.6 |
| 70.2 | 77.7 | 72.9 | 73.7 | 69.0 |
| 10.0 | 11.4 | 9.7 | 11.6 | 10.5 |
| 2.6 | 3.6 | 6.0 | 2.5 | 3.7 |
| 4.3 | 4.3 | 1.7 | 4.0 | 2.7 |
Cash flow from operating activities before changes in working capital amounted to SEK 3.8 M (17.8) in the third quarter. Changes in working capital was SEK 26.5 M (11.6) and included large customer payments during the last five days of the quarter, almost twice as large as end of the second quarter but on the same level as end of the first quarter.
Net investments in non-financial assets during the third quarter amounted to SEK -3.5 M (-6.4). These investments related almost entirely to intangible assets and referred to improvements to production and business systems as well as product development. Capitalised expenses for own personnel was SEK -0.2 M (-1.0).
Tradedoubler has invested the proceeds from the bond issue finalized in December 2013 in interest bearing financial instruments. At the end of the third quarter, a total of SEK
250.2 M (0.0) was placed in interest bearing financial instruments. Net short term financial investments amounted to SEK 1.3 M (0.0) during the third quarter and affected cash positively with the same amount. Net investments in stocks and subsidiaries was SEK -1.5 M (0.0) and related to the divestment of the Lithuanian entity. Paid dividends was SEK 0.0 M (0.0) and cash flow amounted to SEK 27.9 M (22.6).
Cash flow from operating activities before changes in working capital was SEK 4.6 M (54,5) during the interim period. Changes in working capital was SEK -93.0 M (-3.2) and can, to a large extent, be explained by the reversal of the temporary favourable developments in working capital during the fourth quarter 2013 of SEK 64.9 M. Hence, during the last 12 months changes in working capital amounted to SEK -28.2 M. The positive net effect on the working capital related to decreased revenue and relatively large customer payments end of September 2014 has been counterbalanced by restructuring
payments, lower prepayments from customers relating to the revenue development, decreases in account payables and staff related liabilities referring to reduced costs. Also, unallocated customer payments has decreased by SEK 15.5 M during the last 12 months thanks to improved administrative routines. Customer payments must be fully matched against account receivables before publishers are paid.
Net investments in non-financial assets during the interim period was SEK -10.5 M (-23.7). Net short term financial investments, related to the bond proceeds, was SEK -47.2 M (0). Paid dividends during the interim period was SEK 10.6 M (0) and cash flow amounted to SEK -156.8 M (21.0).
Cash and cash equivalents at the end of the interim period amounted to SEK 159.9 M (186.3) and was affected by translation differences of SEK 12.1 M (0.9).
Interest bearing debt amounted to SEK 245.4 M (0) and was in full related to the five year senior unsecured bond loan issued during the fourth quarter 2013.
Net cash amounted to SEK 164.6 M (186.3) at the end of the interim period, and included SEK 250.2 (0.0) M in interest bearing financial instruments at the end of the interim period
Consolidated shareholders' equity amounted to SEK 507.2 M (513.1) at end of the interim period. The return on equity during the 12 months ending September 2014 was -5.3 per cent (6.5) and the equity/asset ratio has decreased to 39.0 per cent (44.0) primarily due to the bond issue.
Tradedoubler's operations, particularly within Performance Marketing, fluctuate with the development of e-commerce and online advertising. There are seasonal variations particularly within e-commerce. The highest level of activity is before Christmas, which implies that the fourth quarter is normally the strongest for Tradedoubler.
The parent company's net sales amounted to SEK 28.9 M (40.7) during the third quarter and to SEK 81.9 M (108.2) during the interim period. Revenue primarily consisted of licensing revenue and remuneration from subsidiaries for centrally performed services.
Operating profit (EBIT) amounted to SEK -5.1 M (11.9) during the quarter and to SEK -24.7 M (19.2) during the interim period.
Financial income and expenses amounted to SEK 3.0 M (15.1) during the quarter and to SEK 4.1 M (36.7) during the interim period. Dividends from group companies for the interim period amounted to SEK 13.2 M (35.2). Changes in exchange rates has impacted the interim period with SEK -0.4 M (1.4).
Profit after tax amounted to SEK -0.3 M (24.0) during the quarter and to SEK -13.1 M (51.3) during the interim period.
The parent company's receivables from group companies amounted to SEK 84.8 M (117.5) at end of the interim period, of which none (0) were non-current. The parent company's liabilities to group companies were SEK 162.4 M (154.5), of which none (0) were non-current. Cash and cash equivalents amounted to SEK 98.6 M (54.2) at the end of the interim period.
During the fourth quarter 2013 the parent company issued a bond loan with the nominal value of SEK 250 M. The proceeds from the bond loan and excess cash have been invested in short term investments and commercial paper. Short term commercial paper are disclosed in cash and cash equivalents.
Deferred tax assets amounted to SEK 35.7 M (20.2) at the end of the interim period. The deferred tax receivables are mainly related to carry-forwards of SEK 19.8 M and deferred tax receivables related to previous Group loans of SEK 14.0 M. For more information, see notes to the consolidated financial statements, note C2 Critical estimates and judgements in the Annual Report 2013.
At the end of the third quarter Tradedoubler's staff corresponded to 360 (455) full-time equivalents and includes permanent and temporary employees as well as consultants.
Staff reductions from the restructuring programme announced end of 2013 have reduced the FTE´s from 449 at year-end 2013.
Tradedoubler divides risks into market-related risks, operational risks, financial risks and legal risks. These risks are described on page 9 in the 2013 Annual Report.
No significant risks and uncertainty factors are considered to have arisen since the latest submitted annual report.
For information regarding critical estimates and judgements in the financial statements see note C2 in the 2013 Annual Report. No events have taken place since the last annual report that would affect the current critical estimates or judgements.
During the fourth quarter, in conjunction with the budget process, Tradedoubler will perform the yearly impairment test on the intangible assets, including goodwill, and also consider any potential effects due to the new business strategy.
No transactions between Tradedoubler and related parties impacting the company's financial position and results have taken place, aside from remuneration to board and senior executives.
A new company strategy was launched in conjunction with this report. For further information, see page 2.
Current renegotiations with one major international client will have a negative impact on revenue in 2015.
The Annual General Meeting 2015 will be held on 5 May 2015 at Tradedoubler's premises on Birger Jarlsgatan 57 A, Stockholm.
In accordance with the resolution of the Annual General Meeting 2014, a Nomination Committee has been appointed consisting of representatives of the three largest shareholders at the end of August and other shareholding information which is available at that point in time, as well as the Chairman of the Board. The owner representatives are Thomas Bill representing Monterro TDB Intressenter AB, (Chairman of the Nomination Committee), Henrik Kvick representing Henrik Kvick AB and Jannis Kitsakis representing Fjärde AP-fonden.
Shareholders wishing to present proposals to the Nomination Committee for the 2015 Annual General Meeting can submit them to the Nomination Committee's secretary Eva Johansson (Tradedoubler's General Counsel) by e-mail: [email protected].
Information about the work of the Nomination Committee may be found on Tradedoubler's home page www.tradedoubler.com.'
This interim report is prepared in accordance with IAS 34, Interim Financial Reporting and the Swedish Annual Accounts Act.
The nature of financial assets and liabilities are essentially the same as at December 31 2013, short term financial investments are calculated to fair value and financial liabilities to carrying value.
During the first quarter 2014 Tradedoubler changed its segment reporting which was communicated to the market on the 14th of April 2014. Comparative periods have been restated in accordance with the new segments.
Gross profit in the third quarter was affected by a positive onetime adjustment on cost of revenue of SEK 8.1 M, related to a new valuation methodology for the publisher debt, based on aging analysis.
Except for the changes mentioned above, the accounting policies are unchanged, for information on the accounting policies applied, see the 2013 Annual Report.
The total number of shares at the end of the interim period was 42,807,449 of which 475,000 were in own custody. The average number of outstanding shares during the interim period was 42,332,449.
Earnings per share, before and after dilution, amounted to SEK 0.12 (0.30) during the third quarter and SEK -0.15 (0.75) for the interim period. Equity per share amounted to SEK 12.0 (12.1) at the end of the interim period.
The share price closed at SEK 8.80 on the final trading day of the third quarter 2014, which was lower than at year-end 2013 when the share price closed at SEK 18.70.
The Board's long term financial targets are to grow net sales in excess of 5 per cent annually in local currency and deliver an EBITDA/Gross profit-ratio in excess of 20 per cent over a business cycle.
This interim report will be presented at a teleconference on the 7 th of November 2014 at 10.00 a.m. CET. The presentation will be held in English and may be followed via webcast on the website:
http://financials.tradedoubler.com/en-gb/investorrelations
and by telephone:
| Sweden: | +46 8 519 990 30 |
|---|---|
| UK: | +44 20 7660 2077 |
| US: | +1 855 269 26 06 |
The presentation material will be published concurrently with the interim report.
Year-end report 2014 6 February 2015
Matthias Stadelmeyer, President and CEO, telephone +46 8 405 08 00 Tomas Ljunglöf, CFO, telephone +46 8 405 08 00 E-mail: [email protected]
Both an English version and a Swedish version of this report have been prepared. In the event of a difference between the two reports, the Swedish version shall prevail.
Tradedoubler discloses the information provided herein pursuant to the Swedish Securities Markets Act. The information was released for publication on 7th of November 2014 at 08.00 a.m. CET. Numerical data in brackets refers to the corresponding periods in 2013 unless otherwise stated. Rounding off differences may arise.
This interim report has been reviewed by the company's auditor Ernst & Young AB.
Stockholm, 7 th of November 2014
Matthias Stadelmeyer
President and CEO
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2014 | 2013 | 2013 |
| Net Sales | 424,096 | 478,835 | 1,280,161 | 1,497,016 | 2,001,339 |
| Cost of goods sold | -325,147 | -371,637 | -989,300 | -1,156,398 | -1,546,038 |
| Gross profit | 98,949 | 107,198 | 290,861 | 340,618 | 455,301 |
| Selling expenses | -49,575 | -54,015 | -161,661 | -176,423 | -254,911 |
| Administrative expenses | -24,594 | -28,857 | -92,015 | -90,331 | -136,677 |
| Development expenses | -12,179 | -8,863 | -31,831 | -28,209 | -40,204 |
| Operating profit | 12,601 | 15,463 | 5,354 | 45,655 | 23,508 |
| Net financial items | -4,950 | 1,074 | -9,679 | 61 | -3,413 |
| Profit before tax | 7,651 | 16,537 | -4,325 | 45,716 | 20,096 |
| Tax | -2,415 | -4,011 | -2,116 | -13,931 | -8,702 |
| Net Profit | 5,236 | 12,525 | -6,441 | 31,785 | 11,393 |
All earnings accrue to the parent company's shareholders.
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2014 | 2013 | 2013 |
| Profit for the period, after tax | 5,236 | 12,525 | -6,441 | 31,785 | 11,393 |
| Other comprehensive income | |||||
| Items that subsequently will be reversed in the income statement | |||||
| Translation difference, net after tax | 2,249 | -2,991 | 17,094 | -1,123 | 12,650 |
| Total comprehensive income for the period, after tax | 7,485 | 9,534 | 10,653 | 30,662 | 24,043 |
| Comprehensive income attributable to: | |||||
| Parent company shareholders | 7,485 | 9,534 | 10,653 | 30,662 | 24,043 |
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK | 2014 | 2013 | 2014 | 2013 | 2013 |
| Earnings per share | 0.12 | 0.30 | -0.15 | 0.75 | 0.27 |
| Number of Shares | |||||
| Weighted average | 42,332,449 | 42,332,449 | 42,332,449 | 42,554,727 | 42,381,567 |
The earnings per share above apply before and after dilution.
Key ratios - Group
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| 2014 | 2013 | 2014 | 2013 | 2013 | |
| Gross profit (GP) / revenue (%) | 23.3 | 22.4 | 22.7 | 22.8 | 22.7 |
| EBITDA / revenue (%) | 4.3 | 4.3 | 1.7 | 4.0 | 2.7 |
| EBITDA / gross profit (GP) (%) | 18.4 | 19.2 | 7.4 | 17.4 | 11.7 |
| Equity/assets ratio (%) | 39.0 | 44.0 | 39.0 | 44.0 | 34.5 |
| Return on equity (12 months) (%) | -5.3 | 6.5 | -5.3 | 6.5 | 2.3 |
| Average number of employees | 362 | 455 | 375 | 466 | 463 |
| Return on Capital Employed (12 months) (%) | -1.2 | 8.8 | -1.2 | 8.8 | 3.8 |
| Working Capital end of period (SEK M) | -142 | -133 | -142 | -133 | -227 |
| Cash-flow from operating activities per share, SEK | 0.7 | 0.7 | -2.1 | 1.2 | 3.0 |
| Equity per share, SEK | 12.0 | 12.1 | 12.0 | 12.1 | 12.0 |
| Stock price at the end of the period, SEK | 8.8 | 21.0 | 8.8 | 21.0 | 18.7 |
| 30 Sep | 30 Sep | 31 Dec | |
|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2013 |
| Assets | |||
| Non-current assets | |||
| Intangible fixed assets | 432,998 | 420,936 | 423,569 |
| Tangible fixed assets | 4,035 | 6,557 | 5,909 |
| Other non-current receivables | 2,916 | 4,288 | 4,228 |
| Deferred tax assets | 46,842 | 31,829 | 40,125 |
| Total non-current assets | 486,791 | 463,609 | 473,832 |
| Accounts receivable | 368,049 | 478,297 | 459,910 |
| Tax assets | 8,785 | 9,675 | 7,284 |
| Other current receivables | 25,172 | 29,490 | 21,436 |
| Short term investments | 250,203 | - | 201,794 |
| Cash & cash equivalents | 159,870 | 186,303 | 304,662 |
| Total current assets | 812,079 | 703,766 | 995,085 |
| Total assets | 1,298,870 | 1,167,375 | 1,468,917 |
| Shareholders' equity and liabilities | |||
| Shareholders' equity | 507,181 | 513,107 | 506,535 |
| Deferred tax liabilities | 6,384 | 4,597 | 4,597 |
| Other provisions | 1,039 | 845 | 945 |
| Bond loan | 245,404 | - | 244,586 |
| Total long-term liabilities | 252,826 | 5,441 | 250,128 |
| Accounts payable | 11,564 | 18,037 | 21,689 |
| Current liabilities to publishers | 357,208 | 415,759 | 451,261 |
| Tax liabilities | 4,077 | 8,441 | 4,020 |
| Other current liabilities | 166,014 | 206,589 | 235,284 |
| Total current liabilities | 538,863 | 648,826 | 712,254 |
| Total shareholder´s equity and liabilities | 1,298,870 | 1,167,375 | 1,468,917 |
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2014 | 2013 | 2013 |
| Opening balance | 499,570 | 503,439 | 506,535 | 488,382 | 488,382 |
| Total comprehensive income for the period | 7,485 | 9,534 | 10,653 | 30,662 | 24,043 |
| Equity-settled share-based payments | 126 | 134 | 576 | 134 | - |
| Repurchase of shares | - | - | - | -6,071 | -6,071 |
| Dividend | - | - | -10,583 | - | - |
| Closing balance | 507,181 | 513,107 | 507,181 | 513,107 | 506,535 |
All capital accrues to the parent company's shareholders.
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2014 | 2013 | 2013 |
| Operating activities | |||||
| Profit before tax | 7,651 | 16,537 | -4,325 | 45,716 | 20,096 |
| Adjustments for items not included in cash flow | -2,003 | 4,861 | 16,788 | 14,356 | 54,004 |
| Income taxes paid | -1,857 | -3,563 | -7,863 | -5,547 | -10,241 |
| Cash flow from operating activities before changes in working | |||||
| capital | 3,791 | 17,835 | 4,600 | 54,525 | 63,859 |
| Changes in working capital | 26,475 | 11,571 | -92,988 | -3,212 | 61,682 |
| Cash flow from operating activities | 30,266 | 29,406 | -88,388 | 51,313 | 125,541 |
| Investing activities | |||||
| Net investments in intangible assets | -3,292 | -6,330 | -10,201 | -22,671 | -29,834 |
| Net investments in tangible assets | -197 | -112 | -352 | -979 | -1,559 |
| Net investments in financial assets | 1,386 | -323 | 1,412 | -636 | -446 |
| Net investments in stocks and subsidiaries | -1,523 | - | -1,523 | - | - |
| Net investments in short term investments | 1,280 | - | -47,210 | - | -203,098 |
| Cash flow from investing activities | -2,346 | -6,765 | -57,874 | -24,286 | -234,937 |
| Financing activities | |||||
| External loans | - | - | - | - | 244,586 |
| Repurchase of own shares | - | - | - | -6,071 | -6,071 |
| Dividend paid to parent company's shareholders | - | - | -10,583 | - | - |
| Cash flow from financing activities | - | - | -10,583 | -6,071 | 238,515 |
| Cash flow for the period from continuing operations | 27,920 | 22,641 | -156,845 | 20,956 | 129,119 |
| Cash flow for the period | 27,920 | 22,641 | -156,845 | 20,956 | 129,119 |
| Cash and cash equivalents | |||||
| On the opening date | 127,651 | 166,592 | 304,662 | 164,445 | 164,445 |
| Translation difference in cash and cash equivalents | 4,299 | -2,930 | 12,053 | 902 | 11,098 |
| Cash and cash equivalens on the closing date | 159,870 | 186,303 | 159,870 | 186,303 | 304,662 |
| Adjustments for non-cash items | |||||
| Depreciation | 5,620 | 5,090 | 16,125 | 13,723 | 29,892 |
| Other | -7,623 | -229 | 663 | 633 | 24,112 |
| Total non-cash items | -2,003 | 4,861 | 16,788 | 14,356 | 54,004 |
| Jul-Sep | Jul-Sep | Jan-Sep | Jan-Sep | Full year | |
|---|---|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2014 | 2013 | 2013 |
| Net Sales | 28,882 | 40,714 | 81,870 | 108,236 | 121,568 |
| Cost of goods sold | -1,584 | -71 | -5,451 | -274 | -1,831 |
| Gross profit | 27,298 | 40,642 | 76,420 | 107,962 | 119,737 |
| Selling expenses | -308 | -339 | -2,567 | -885 | -1,099 |
| Administrative expenses | -23,698 | -22,702 | -76,933 | -68,261 | -107,498 |
| Development expenses | -8,430 | -5,669 | -21,596 | -19,607 | -28,312 |
| Operating profit | -5,138 | 11,932 | -24,677 | 19,209 | -17,173 |
| Net financial items | 3,022 | 15,110 | 4,136 | 36,742 | 63,849 |
| Profit before tax | -2,116 | 27,042 | -20,541 | 55,951 | 46,676 |
| Tax | 1,813 | -3,016 | 7,396 | -4,631 | 3,499 |
| Net profit | -303 | 24,025 | -13,145 | 51,320 | 50,175 |
| 30 Sep | 30 Sep | 31 dec | |
|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2013 |
| Assets | |||
| Intangible assets | 57,302 | 68,135 | 60,624 |
| Equipment, tools, fixtures and fittings | 686 | 1,309 | 1,047 |
| Participation in group companues | 160,744 | 198,322 | 160,881 |
| Deffered tax assets | 35,717 | 20,191 | 28,321 |
| Total non-current assets | 254,450 | 287,956 | 250,872 |
| Accounts receivable | 2,535 | 3,646 | 4,430 |
| Receivables from Group companies | 84,801 | 117,524 | 109,888 |
| Tax assets | 1,649 | 1,482 | 1,599 |
| Other current receivables | 10,780 | 10,531 | 8,763 |
| Short term investments | 250,203 | - | 201,794 |
| Cash & cash equivalents | 98,623 | 54,224 | 154,374 |
| Total current assets | 448,592 | 187,406 | 480,847 |
| Total assets | 703,042 | 475,362 | 731,719 |
| Shareholders' equity and liabilities | |||
| Shareholders equity | 193,278 | 217,489 | 216,390 |
| Bond loan | 245,404 | - | 244,586 |
| Accounts payable | 7,771 | 6,689 | 11,291 |
| Liabilities to Group companies | 162,422 | 154,533 | 156,205 |
| Other liabilities | 94,168 | 96,652 | 103,247 |
| Total current liabilities | 509,765 | 257,873 | 515,329 |
| Total shareholder´s equity and liabilities | 703,042 | 475,362 | 731,719 |
| 30 Sep | 30 Sep | 31 dec | |
|---|---|---|---|
| SEK 000s | 2014 | 2013 | 2013 |
| Group | |||
| Pledged assets | none | none | none |
| Rent deposits | 5,065 | 4,288 | 5,759 |
| Contingent liabilities | none | none | none |
| Parent company | |||
| Pledged assets | none | none | none |
| Rent deposits | 1,530 | none | 1,530 |
| Contingent liabilities | 3,013 | 2,087 | 2,715 |
| Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | |
|---|---|---|---|---|---|---|---|---|
| SEK 000s | 2014 | 2014 | 2014 | 2013 | 2013 | 2013 | 2013 | 2012 |
| Net Sales | 424,096 | 410,798 | 445,267 | 504,323 | 478,835 | 490,318 | 527,863 | 567,738 |
| Cost of goods sold | -325,147 | -320,147 | -344,005 | -389,640 | -371,637 | -376,367 | -408,395 | -433,151 |
| Gross profit | 98,949 | 90,651 | 101,262 | 114,683 | 107,198 | 113,951 | 119,468 | 134,587 |
| Total costs | -86,348 | -104,752 | -94,407 | -136,830 | -91,735 | -98,674 | -104,553 | -136,711 |
| Operating profit | 12,601 | -14,102 | 6,854 | -22,147 | 15,463 | 15,277 | 14,915 | -2,124 |
| Net financial items | -4,950 | -4,437 | -291 | -3,474 | 1,074 | -3,700 | 2,687 | -1,092 |
| Profit before tax | 7,651 | -18,539 | 6,563 | -25,620 | 16,537 | 11,577 | 17,602 | -3,216 |
| Tax | -2,415 | 2,730 | -2,431 | 5,229 | -4,011 | -4,348 | -5,571 | 4,365 |
| Net profit | 5,236 | -15,809 | 4,132 | -20,392 | 12,525 | 7,229 | 12,031 | 1,149 |
| 30 Sep | 30 Jun | 31 Mar | 31 Dec | 30 Sep | 30 Jun | 31 Mar | 31 Dec | |
|---|---|---|---|---|---|---|---|---|
| SEK 000s | 2014 | 2014 | 2014 | 2013 | 2013 | 2013 | 2013 | 2012 |
| Assets | ||||||||
| Intangible fixed assets | 432,998 | 433,514 | 424,280 | 423,569 | 420,936 | 420,267 | 400,799 | 408,364 |
| Other fixed assets | 53,793 | 53,366 | 49,875 | 50,263 | 42,673 | 45,682 | 47,132 | 49,771 |
| Current receivables | 402,006 | 422,903 | 461,703 | 488,630 | 517,463 | 503,181 | 513,257 | 567,494 |
| Short term investments | 250,203 | 252,768 | 255,820 | 201,794 | - | - | - | - |
| Cash & cash equivalents | 159,870 | 127,651 | 173,366 | 304,662 | 186,303 | 166,592 | 150,302 | 164,445 |
| Total assets | 1,298,870 | 1,290,202 | 1,365,042 | 1,468,917 | 1,167,375 | 1,135,723 | 1,111,490 | 1,190,074 |
| Shareholders' equity and liabilities | ||||||||
| Shareholders' equity | 507,181 | 499,570 | 511,917 | 506,535 | 513,107 | 503,439 | 482,052 | 488,382 |
| Long-term non-interest bearing debt | 7,423 | 5,620 | 5,734 | 5,542 | 5,441 | 5,605 | 5,568 | 5,609 |
| Long-term interest bearing debt | 245,404 | 245,131 | 244,859 | 244,586 | - | - | - | - |
| Current non-interest bearing debt | 538,863 | 539,881 | 602,532 | 712,254 | 648,826 | 626,680 | 623,870 | 696,083 |
| Total shareholder´s equity and | ||||||||
| liabilities | 1,298,870 | 1,290,202 | 1,365,042 | 1,468,917 | 1,167,375 | 1,135,723 | 1,111,490 | 1,190,074 |
| Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | |
|---|---|---|---|---|---|---|---|---|
| SEK 000s | 2014 | 2014 | 2014 | 2013 | 2013 | 2013 | 2013 | 2012 |
| Operating activities | ||||||||
| Profit before tax | 7,651 | -18,539 | 6,563 | -25,620 | 16,537 | 11,577 | 17,602 | -3,216 |
| Adjustments for items not included in cash flow |
-2,003 | 15,794 | 2,997 | 39,648 | 4,861 | 7,145 | 2,349 | 22,867 |
| Tax paid | -1,857 | -3,767 | -2,239 | -4,694 | -3,563 | 2,612 | -4,594 | -4,381 |
| Cash flow from changes in working capital |
26,475 | -36,886 | -82,577 | 64,894 | 11,571 | -4,180 | -10,603 | -21,870 |
| Cash flow from operating activities | 30,266 | -43,398 | -75,256 | 74,228 | 29,406 | 17,153 | 4,754 | -6,600 |
| Cash flow from investing activities | -2,346 | 585 | -56,113 | -210,651 | -6,765 | -8,617 | -8,904 | -8,428 |
| Cash flow from financing activities | - | -10,583 | - | 244,586 | - | -6,071 | - | - |
| Cash flow for the period | 27,920 | -53,396 | -131,369 | 108,163 | 22,641 | 2,465 | -4,150 | -15,028 |
| Cash and cash equivalents | ||||||||
| On the opening date | 127,651 | 173,366 | 304,662 | 186,303 | 166,592 | 150,302 | 164,445 | 173,287 |
| Translation difference | 4,299 | 7,682 | 7 3 |
10,196 | -2,930 | 13,825 | -9,993 | 6,187 |
| Cash and cash equivalens on the | ||||||||
| closing date | 159,870 | 127,651 | 173,366 | 304,662 | 186,303 | 166,592 | 150,302 | 164,445 |
| Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | Jul-Sep | Apr-Jun | Jan-Mar | Oct-Dec | |
|---|---|---|---|---|---|---|---|---|
| 2014 | 2014 | 2014 | 2013 | 2013 | 2013 | 2013 | 2012 | |
| Gross profit (GP) / revenue (%) | 23.3 | 22.1 | 22.7 | 22.7 | 22.4 | 23.2 | 22.6 | 23.7 |
| EBITDA / revenue (%) | 4.3 | -2.1 | 2.7 | -1.2 | 4.3 | 4.0 | 3.6 | 1.2 |
| EBITDA / gross profit (GP) (%) | 18.4 | -9.7 | 11.9 | -5.2 | 19.2 | 17.4 | 15.9 | 5.2 |
| Equity/assets ratio (%) | 39.0 | 38.7 | 37.5 | 34.5 | 44.0 | 44.3 | 43.4 | 41.0 |
| Return on equity last 12 months (%) | -5.3 | -3.9 | 0.7 | 2.3 | 6.5 | 1.9 | -1.5 | -1.9 |
| Average number of employees | 362 | 374 | 389 | 454 | 455 | 470 | 472 | 479 |
| Return on Capital Employed last 12 months (%) |
-1.2 | -1.0 | 3.3 | 3.8 | 8.8 | 4.1 | 0.6 | 0.2 |
| Working capital at periods end (SEK M) | -142 | -123 | -143 | -227 | -133 | -123 | -116 | -134 |
| Cash-flow from operating activities per share, SEK |
0.7 | -1.0 | -1.8 | 1.8 | 0.7 | 0.4 | 0.1 | -0.2 |
| Equity per share, SEK | 12.0 | 11.8 | 12.1 | 12.0 | 12.1 | 11.9 | 11.3 | 11.4 |
| Stock price at the end of the period, SEK |
8.8 | 11.9 | 16.9 | 18.7 | 21.0 | 17.1 | 15.0 | 12.5 |
| Jul-Sep | Apr-Jun | Jan-Mar | Okt-Dec | Jul-Sep | Apr-Jun | Jan-Mar | Okt-Dec | |
|---|---|---|---|---|---|---|---|---|
| SEK M | 2014 | 2014 | 2014 | 2013 | 2013 | 2013 | 2013 | 2012 |
| DACH | ||||||||
| Net sales | 46.5 | 45.3 | 60.3 | 62.7 | 61.7 | 66.2 | 71.7 | 69.9 |
| EBITDA | 4.4 | 3.0 | 6.2 | 4.1 | 6.9 | 8.0 | 10.0 | 6.0 |
| France & Benelux | ||||||||
| Net sales | 93.4 | 101.5 | 116.6 | 124.0 | 109.0 | 119.9 | 147.5 | 139.8 |
| EBITDA | 6.9 | 6.3 | 9.0 | 8.2 | 8.7 | 11.5 | 16.7 | 11.3 |
| North | ||||||||
| Net sales | 79.9 | 74.5 | 80.9 | 94.4 | 83.5 | 81.8 | 84.2 | 89.2 |
| EBITDA | 8.7 | 6.9 | 7.9 | 3.3 | 9.3 | 8.0 | 8.2 | 8.7 |
| South | ||||||||
| Net sales | 51.8 | 44.2 | 50.6 | 56.2 | 64.1 | 60.0 | 57.9 | 63.4 |
| EBITDA | 5.0 | 2.5 | 3.9 | 2.3 | 6.6 | 6.3 | 7.1 | 7.3 |
| UK & Ireland | ||||||||
| Net sales | 133.5 | 120.8 | 108.0 | 127.5 | 123.8 | 120.0 | 125.6 | 135.0 |
| EBITDA | 7.9 | 6.3 | 7.3 | 8.9 | 9.1 | 9.0 | 6.0 | 8.2 |
| Technology | ||||||||
| Net sales | 12.3 | 12.9 | 14.1 | 15.1 | 14.9 | 14.9 | 15.1 | 16.0 |
| EBITDA | 8.7 | 9.2 | 10.8 | 8.4 | 11.5 | 11.4 | 10.1 | 10.6 |
| Other | ||||||||
| Net sales | 6.7 | 11.5 | 14.7 | 24.5 | 21.9 | 27.5 | 26.0 | 54.5 |
| EBITDA | 0.2 | 0.6 | 1.2 | 1.8 | 0.8 | 2.3 | -1.2 | 3.1 |
| Group management & support functions | ||||||||
| Net sales | - | - | - | - | - | - | - | - |
| EBITDA | -23.6 | -43.5 | -34.2 | -43.0 | -32.3 | -36.9 | -37.6 | -48.3 |
| Total | ||||||||
| Net sales | 424.1 | 410.8 | 445.3 | 504.3 | 478.8 | 490.3 | 527.9 | 567.7 |
| EBITDA | 18.2 | -8.8 | 12.1 | -6.0 | 20.6 | 19.8 | 19.1 | 6.9 |
Return on equity. Profit for the period as a per cent of average equity calculated as opening plus closing equity divided by two.
Return on capital employed. Operating profit plus interest income as a per cent of average capital employed calculated as opening plus closing capital employed divided by two.
Equity per share. Equity divided by the number of outstanding shares on the balance sheet date.
Earnings per share. Net profit for the period attributable to the parent company's shareholders divided by the average number of shares.
Earnings per share after full dilution. Net profit/loss for the period divided by the average number of shares calculated after full dilution.
Cash flow per share. Cash flow divided by the average number of outstanding shares.
Operating margin. Operating profit as a per centage of sales.
Equity/assets ratio. Equity as a per centage of the balance sheet total.
Capital employed. Total assets less current and non-current non-interest bearing liabilities including deferred tax liabilities.
Working capital. Total current assets less cash and cash equivalents, short term investments, tax assets and total current liabilities plus tax liabilities.
AdCode. An ad display system which is used in order to optimise and display the best ad on a publisher's website.
Affiliate. Used for a website which via adverts directs Internet visitor traffic to the advertising company's website.
Affiliate network. A system where advertisers that want to boost their Internet sales are matched together with website owners that want to boost their advertising revenue by means of an affiliate programme.
Affiliate programme. An agreement where the advertiser pays a fee to the publisher in order to relay traffic to the advertiser's website.
App download tracking. Software that enables the advertiser to monitor and obtain statistics about when consumers download and install software from the advertiser and how they use the software afterwards.
Cost-per-action (CPA). Means that the advertisers pay a fee which either is based on the sales generated by the advertising or on the number of leads (principally registrations) generated by the advert.
Cost-per-click (CPC). This pricing model means that advertisers pay a fee based on the number of clicks or unique visitors generated by the advertising.
Cost-per-lead (CPL). Means that the advertisers pay a fee which is based on the number of leads (primarily registrations) generated by the advert.
Cost-per-thousand impressions (CPM). A pricing model where advertisers pay a fee based on the number of views of an advert.
E-mail publishers. Use e-mail to send out targeted offers to a list of recipients.
EBIT. Earnings before interest and tax.
EBITDA. Earnings before interest, tax, depreciation and amortisation.
Full-time equivalent (FTE) or full-time employees. The total number of full-time and temporary as well as contract employees.
Performance-based. Collective term for marketing activities on the Internet where publishers only get paid when a predetermined transaction is generated.
Product feed. A distribution system where advertisers can upload their product databases in order to enable publishers to create content and ads on their websites.
Publisher. (Also called affiliate) Websites that agree on display of adverts and direct Internet visitor traffic to the Advertising company's website.
Trackability. The process and method for follow-up of website traffic, primarily through use of cookies.
Portals. Websites which act as a gateway to the Internet and offer broad content and large volumes of traffic. On the portal, there are several links, a search engine and other services, for instance, free e-mail or filters and blocking possibilities.
Search engine optimizing publishers. Own websites which use search engines, e.g. Google and Yahoo!, in combination with their own knowledge about the search engine and the advertiser in order to display the advertiser high up in the search results list. These publishers help to generate greater volumes.
Voucher code. Voucher codes that are created and easily distributed to consumers via a publisher's website. The consumer can then use the voucher code when purchasing a product/service from the advertiser.
Tradedoubler is a leading international performance marketing and technology company which generated more than SEK 27 bn incremental revenue for its clients in 2013 through e- and mcommerce.
Tradedoubler devises and implements performance marketing strategies for companies who want to boost their online revenue.
Working through Tradedoubler's advanced performance marketing technology platform, publishers select advertisements and place them on their websites. These advertisements drive traffic back to the advertiser's website and if that traffic results in the desired transaction the publisher receives a payment from the advertiser. Tradedoubler is paid a commission for every successful transaction. This business model is distinct from other forms of online marketing such as display and search in that the advertiser only pays for results.
Tradedoubler's core business is based on its Technology Platform which gives the advertisers a broad range of technical possibilities combined with a vast range of publishers connected to the network. The performance marketing business is measuring what activity is generated by the advertisement enabling payment to be linked to a specific action, such as a sale or lead.
One of the key competitive advantages of Tradedoubler's performance marketing solution is its ability to track across between online, mobile web and app solutions.
Tradedoubler's international network enables it to help its advertisers expand into markets where they do not have a physical presence. Its client services team can offer a single point of contact for advertisers requiring account management across multiple markets. Tradedoubler has vertical expertise in travel, fashion, health & beauty, retail, electronic consumer goods, finance and telecoms and counts some of the most renowned companies in the world among its clients.
The Tradedoubler Technology Platform is also offered as an advanced, Software-as-a-Service solution that provides larger advertisers and digital media agencies with the means to manage performance marketing programmes in-house. More than 200 clients currently use the company's technology platform.
Tradedoubler's powerful Technology Platform enables clients to run their own private network. Alternatively, they can combine their own private network with the reach and performance benefits of Tradedoubler's fully managed international publisher network. The company's ability to offer larger clients a powerful technology solution is vital in order to achieve the goal of creating long-term and strategic added value for clients.
The Tradedoubler Technology Platform supports the administration and management of performance marketing programmes as well as tracking of other online marketing channels such as email, search and display campaigns. Advertisers can benefit from lower costs, direct contact with their partners and the mapping of the entire customer journey across all channels, with real-time monitoring and reporting.
Tradedoubler is organized into five market units: DACH, France & Benelux, North, South and UK & Ireland.
TradeDoubler AB (publ), corporate identity number 556575-7423
We have reviewed the condensed interim report for TradeDoubler AB (publ) as of September 30, 2014 and for the nine months period then ended. The Board of Directors and the Managing Director are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Swedish Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.
We conducted our review in accordance with the International Standard on Review Engagements, ISRE 2410 Review of Interim Financial Statements Performed by the Independent Auditor of the Entity. A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing and other generally accepted auditing standards in Sweden. The procedures performed in a review do not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.
Based on our review, nothing has come to our attention that causes us to believe that the interim report is not prepared, in all material respects, in accordance with IAS 34 and the Swedish Annual Accounts Act regarding the Group, and in accordance with the Swedish Annual Accounts Act regarding the Parent Company.
Stockholm, 7 November 2014
Ernst & Young AB
Marine Gesien Authorized Public Accountant
Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.